How to create a blog to make yourself known as a writer?

One of the things that marketing manuals for writers usually agree on is the importance of creating a blog to make yourself known and start generating readers. But many times, we are faced with the doubt of how to do it or about what.

That’s why I wanted to prepare this small list of tips to keep in mind before embarking on the adventure of publishing a blog. Let’s see what you think:

1. Find the right format for you

Nowadays we don’t have to limit ourselves in the classic blog.

Some authors may be more comfortable with a very active profile on Twitter or Facebook, a video blog, a YouTube channel, A podcast, a photoblog, or any other format is acceptable. Before you begin writing the blog, consider how you would like to communicate.

2. Look for content that you are passionate about.

What distinguishes you as a writer? What would your brand be? What do you have to offer? Are you a fan of crime fiction? Do you enjoy making literary and cinematic comparisons? Are the characters appealing to you? Consider this topic carefully because, in addition to creating content that is interesting to readers, you must also have fun while doing so.

It takes time and effort to maintain a blog. You must keep it up to date, find readers, and come up with new topics… It is preferable if you devote it to something you are passionate about and enjoy so that it does not become boring.

3. Create interesting content

Aside from liking you, the intriguing aspect is that it contributes something to your readers. Consider them and what you can offer them to pique their interest in your blog. Don’t just make a website about your writing accomplishments because this is only interesting if you are a famous author like Murakami, with a legion of fans following in your footsteps. A podcast, a photoblog, or any other format is acceptable. Before you begin writing the blog, consider how you would like to communicate.

2. Look for the content you’re passionate about

What distinguishes you as a writer? What would your brand be? What do you have to offer? Are you a fan of crime fiction? Do you enjoy making literary and cinematic comparisons? Are the characters appealing to you? Consider this topic carefully because, in addition to creating content that is interesting to readers, you must also have fun while doing so.

It takes time and effort to maintain a blog. You must keep it up to date, find readers, and come up with new topics… It is preferable if you devote it to something you are passionate about and enjoy so that it does not become torture. Don’t you agree?

3. Produce intriguing content

Aside from liking you, the intriguing aspect is that it contributes something to your readers. Consider them and what you can offer them to pique their interest in your blog. Don’t just make a website about your writing accomplishments because this is only interesting if you are a famous author like Murakami, with a legion of fans following in your footsteps.

This isn’t to say you can’t publish your fiction on a blog. You certainly can! However, in this case, try to remind your readers as well. If you decide to write a story, blog, or novel in chapters, keep in mind that reading on a computer screen is more difficult than reading from a book. Make sure the texts aren’t too long, or people will stop reading because they’re tired.

4. Keep the blog up to date

If you want your blog (or the format you’ve chosen to communicate online as a writer) to work and have readers, you’ll need to update it frequently. Post something at least once a week.

An interesting way to achieve this is by organizing each month the entries that you are going to publish and marking them in a calendar.

5. Go out and find readers

When you open a blog or a website readers will not come by magic. You will have to go out and find them to make yourself known little by little

6. Be authentic

Whatever you write, in whatever format it is, be yourself when it comes to making yourself known. What you are looking for is that they know who you are as a writer and are interested in you. No complexes!

And you, do you already have your blog running? Are you thinking of becoming one?