81361990bca4a87b83e014f2f422ebfea869e795 How to Start a Blog in 2021. The free Ultimate Guide to Star
10 Health Benefits and Precautions of Honey for Kids/Children

10 Health Benefits and Precautions of Honey for Kids/Children

The 10 health benefits and precautions of honey for Kids/Children. Honey is a completely natural sweetener that can be a good sugar substitute as it is much healthier and beneficial for our bodies. But, in addition, the properties of honey and all its benefits help the little ones in many aspects of their health, so it is very important that the diet of children includes meals with honey as an ingredient. You need to know about honey

Several parents have been moving away from refined sugar towards alternatives such as honey and jaggery. In this context, it is important to understand the nutritional value of honey, how it can benefit the child, and when to begin giving them honey.


Main properties of Health benefits of honey

  • A high content of vitamins and minerals.
  • Improves digestion. 
  • Protection of the circulatory and nervous system. 
  • Increases defenses. 
  • Anti-inflammatory activity.


Health Benefits and Precautions of Honey for Kids

What are the health benefits (advantages) of honey for your children?

  • It provides them with long-lasting energy. Honey is primarily composed of three sugars: sucrose, glucose, and fructose.
  • It is rich in vitamins and minerals
  • It protects their liver from harm.
  • It aids in the healing of wounds.
  • It soothes coughs.


On the eighth day, when they give birth to a baby, they name the child. During the naming ceremony, they provide honey, sugar, sweetness (Adun), sugar cane, and palm oil and give them to the child for prayer.


Curds and honey He shall eat, that he may know to refuse the evil and choose the good.
 –  Isaiah 7:15


Some people (including me) in Africa believe that when your wife tells you she is pregnant with you, you can start talking or praying for the baby. Tell him or her what you want the child to be in life and tell him or her how much you love him or her.


There are so many benefits when it comes to honey and its power when it comes to improving the brain and the health of a child. Honey has been used for thousands of years due to its ability to build up a child’s immune system, fight off germs, treat allergies, and improve overall health. This can help your child avoid illnesses and feel better overall when they can stay healthy.


What most people don’t know is just how powerful and beneficial raw honey is for a child’s health, vitality, and overall well-being. Honey has antibacterial and antifungal properties that can help fight infections and boost the immune system. The nutrients found in raw honey can help build strong bones and teeth, and even aid in brain development and eye health. With so many benefits, it’s no wonder honey is one of the oldest remedies known to man.

Can you give honey to children?


The power of honey and all the benefits it brings to your child’s health can’t be denied. Honey contains a wide range of nutrients, including vitamins and minerals, antioxidants, and other beneficial compounds. Honey also has antibacterial and antifungal properties, which makes it an ideal ingredient to fight illness and boost immunity.


Honey has many benefits. It is rich in enzymes, minerals, and vitamins, which can help build a child’s immune system. It can also help soothe a sore throat and help fight coughs, making it a great go-to when a child isn’t feeling well.

Everyone knows how yummy and beneficial this natural ingredient is. Honey, which is extracted from nectar, is one of nature’s best gifts and can enhance a child’s health in many amazing ways.

10 Health Benefits and Precautions of Honey for Kids/Children


Honey has many amazing benefits for the growth and development of kids.

  1. Vitamins and minerals

Honey has quite a few minerals that are extremely helpful for children. It can be used in various recipes or also be given to children directly.

  1. It safeguards the liver.

Honey has properties that help the liver control blood sugar levels. (It is good for the liver but doesn’t help with controlling sugar levels.)

  1. Healing Potential

Honey has many amazing healing properties, like helping coughs and colds, blood sugar, and even healing wounds and burns.

  1. Eases Throat Pain

Honey is one of the most common natural medicines for a sore throat. It has been used in Ayurveda and other natural medicines in different forms to heal a sore throat. Honey for kids’ cough is something that is followed in many Indian homes, as it works wonders.

  1. Stomach Discomfort Medicine

Honey is great medicine when children suffer from stomach pain or stomach upset. It helps heal the pain and also increases the child’s metabolism during this time.

  1. Relieves tooth pain

Honey, along with a little cinnamon, is good medicine to heal a toothache. You can make a paste with one tsp of cinnamon and five tsp of honey and apply the paste directly to the aching teeth. This is a great pain reliever when you have a bad toothache.

7. Digestion Aids

Honey is said to be a natural medicine that helps with indigestion. You can make tea with honey when you have indigestion. This will help you instantly, and you will feel a lot more relaxed.

8. Promotes the Healing of Dry Skin

Honey is one of the best moisturizers for the skin. You can make your own moisturizer with honey and lemon, or honey and Aloe Vera, or just little-diluted honey and apply it to your child’s skin. You will notice how the dry skin is transforming faster than ever.

9. It Helps Soothe Muscle Pain

Honey helps soothe muscle pain and even growing pains in children. A teaspoon of honey in a glass of warm water will do wonders.

10. Treats Mouth Ulcers

Mouth ulcers can be painful, especially for kids. Apply a little honey with turmeric to the mouth ulcer, as it will help heal the wound faster.

11. Aids in the treatment of asthma

Honey is a great help when children suffer from asthma, especially when they have an asthmatic attack during the night. Honey has the property of suppressing congestion and providing a way for easier breathing.

12. Useful During Chronic Inflammation

Honey can heal inflammation as well. It has been used as an anti-inflammatory for many years now.


Ways to Use Honey for Coughs and Colds in Children

When children are struggling with a bad cold, cough, or fever, honey can help to a great extent. Honey is used in different ways during sickness.

One way that has worked and is the most common way of using it is to add honey to warm water with a This mix will soothe the throat and also increase the metabolism of the child.

Taking a tablespoon of honey, consumed as it is, can also soothe the throat and help in the healing process.

Tips to Make Kids Consume Honey Easily

Honey is loved by almost everyone. It is sweet, and children usually enjoy it. However, you can still find children and adults who do not enjoy the taste of honey. If your child is in the latter category, you could use honey in different food items like cookies or tea, or you could even add it to milk. By adding honey to different food items, you can reduce the sweetness in them. This way, your child will eat honey easily.


Precautions to Take While Giving Honey to Your Child.

1. Not appropriate for infants

Keep it away from children less than one-year-old, as honey is a toxic food item for babies.

2. Be Aware of Infant Botulism.

Clostridium bacteria that can survive in honey can cause infant botulism. It is a bacteria that resides in the soil but can get into food items like honey.

3. Do not keep it open.

Honey should be closed and kept in a cool place. Because of the sticky texture and the sweetness of honey, it can attract dust and ants. Hence, it must always be closed and kept.


4. Avoid Food with Honey for Babies Under a Year Old.

Sometimes parents forget to identify foods that contain honey and accidentally feed them to their infants. Always be aware of cookies and other items that contain honey when you have an infant around you.


5. Breathing Problems

Honey can cause breathing difficulties in infants and even children. This could be because of allergic reactions. So, if you identify any such problem, it is important to visit a doctor immediately.


Sixth, muscle weakness

If you notice that your child is struggling with muscle weakness, then this could be a reaction to honey. Again, it is important to meet the doctor immediately.

Honey is an amazing natural food that has numerous benefits. You can use honey instead of sugar as it is so much healthier and also comes with multiple benefits. Giving honey to your child is a great way to start living a healthy life.


When Can Babies Have Honey?

Since 2008, lots of changes have been made to the rules for when babies can have certain foods. You might be surprised to learn that the American Academy of Pediatrics (AAP) has reclassified many foods that used to be no-nos for babies until they were older as fine for babies after they begin eating solid foods.


However, that is not the case with honey or products made from honey.

The recommendation for when babies can have honey continues to be after age one. That includes both kinds of honey in their raw form and foods cooked or baked with honey.

The AAP Pediatric Nutrition Handbook states, “Infants younger than 12 months should avoid all sources of honey.”


That statement makes it pretty clear that anything containing honey should be off-limits, including honey cereals.


Safety Concerns

The reason for the delay is not food allergies or choking hazards, but rather a serious disease known as infant botulism. Infant botulism is caused when a baby ingests spores from a bacterium called Clostridium botulinum.

This bacterium produces a toxin inside the baby’s digestive tract that can be absorbed into the body and have serious effects on the baby’s muscle control. In rare and extreme cases, the breathing muscles can become paralyzed. If mechanical assistance is not provided, the baby could die. Signs and symptoms of infant botulism include:

  • Constipation
  • A stoic demeanor
  • Feeding sluggishness or a weak sucking
  • Inadequate cries
  • Less movement
  • Swallowing difficulties or excessive drooling
  • Twitching of the muscles


Breathing problems

When It’s Safer

Maybe you are wondering why honey is not safe for babies under age one but fine for everyone else. The answer lies in the maturity of the baby’s digestive tract.3. Young babies do not have the intensity of acids in their digestive systems that help fend off the toxins that the bacteria produce. So, while adults and children can handle small amounts of exposure, it is not the case with babies.

Baked Goods Made With Honey

Baked goods made with honey are still off-limits too. Even the high temperatures of cooking and baking will not destroy botulism spores. For this reason, you shouldn’t give your baby baked goods or cooked foods containing honey either.

Wait to introduce honey

However, there are certainly those that would argue that these guidelines are overly cautious. They might point to the fact that other cultures outside the United States regularly introduce honey to babies. Furthermore, they might point out that the incidence of infant botulism from honey exposure is very low risk.


In the United States, fewer than 200 cases are reported yearly, and most of these infants recover fully after treatment.4. If you are considering introducing honey before your baby turns one year old, be sure to talk with your pediatrician and listen to what they advise.


But the statistics certainly do teach us that caution may be prudent. Before guidelines for preventing infant botulism were advocated, 395 cases of infant botulism were reported to the Center for Disease Control from 1976 to 1983. Most of those babies required hospitalization to recover, and sadly, 11 of those babies died.


Why risk something so serious yet so preventable? Have your baby wait until after their first birthday to enjoy honey and foods containing honey.


5 Health Benefits of Honey for Children Over 2 Years

As your child grows through the first few years of life, it’s fun to introduce them to new things. You get to show them the joy of going down a slide, learning to dance, and eating new foods.


Kids have to be introduced to new foods gradually, depending on how many teeth they have and how old they are. A piece of chicken nugget or a spoonful of ice cream is sure to make them smile, but what about the softer foods, like honey?


Many parents think honey is safe for kids because it’s all-natural, but children younger than two years old should never eat it. They could contract bacteria that causes infant botulism unless they’re around two years old.

1. It increases energy.

When kids eat sugary foods, every parent knows to watch out for the energy boost and eventual sugar crash. Sweet foods are fun to eat and occasionally celebrate with, but they spike the blood sugar levels in your child and ultimately leave them more exhausted.

Honey is a natural sweetener that doesn’t contain sugar. The sweeteners in honey are digested more slowly, which means they are easier on the blood sugar. Your child is less likely to develop type 1 diabetes if their blood sugar is well controlled with easily digestible foods like honey.

2. It Protects the Liver

Even if your child only eats a teaspoon of honey each day on toast, their liver will be extra-protected. Honey has anti-toxin properties that stop toxin production in the body, starting with the liver. It’s easily absorbed before protecting against toxins they may introduce into their system.

3. It’s Easy to Digest

Kids should grow up with the safest and best options in life. Introducing them to all-natural honey after they turn two is an easy way to transition them to organic solid foods. Kids of all ages benefit from organic products, especially when those products are food. Organic honey is also affordable since it’s naturally occurring and not a specialty item.

4. It alleviates coughs

Young kids are more prone to acute coughs because they’re still developing their immune systems. If your two-year-old develops a cough, give him honey. It’s been shown to work faster than cough suppressants, which will be more expensive anyway. Mix a teaspoon or two into warm water and give it to your child to drink daily until the cough has gone away.

5. It has vitamins and minerals.

Does your child dread taking their daily vitamins? They may enjoy a spoonful of honey more. Studies have proven that honey contains vitamins and minerals that help a child’s growth, including the development of their GI system and their heart.


Experiment With Recipes:

Honey helps and protects kids over two years old in a variety of ways, so make it a fun experience for them by experimenting with recipes. Use it in drinks, on toast, or in muffins to create a sweet and satisfying way for your kids to benefit from all that honey has to offer.


Can you give honey to children?

Although honey has amazing medicinal properties that can help us, it is not meant for babies who are less than a year old. Of course, it is natural and full of good things, but your baby is not yet ready for it. This is mainly because honey has something called dormant endospores of a bacterial species known as Clostridium botulinum, which can be toxic and cause problems for an infant.

There are different varieties of honey, such as manuka honey, which is found in New Zealand. Although it has many benefits, it is best to keep all kinds of honey away from children under one year of age.

When Can You Give Honey to Children?


Honey is nutritious but should only be introduced to children after they are one year old. This is to avoid infant botulism, an illness that may occur due to the consumption of honey by children under the age of one year.

Honey contains spore-forming bacteria called Clostridium botulinum that can multiply in the intestine. The bacteria releases toxins that can irritate the little one’s gut since infants have an underdeveloped digestive system that cannot fight off clostridium spores.

On the other hand, honey is safe for children over the age of one year because their digestive systems are mature enough to expel the bacteria through the body. However, use it as a replacement for refined sugar, but not in addition to it.


How to Start a Blog in 2022. The Free Ultimate Guide to Starting Blogging and Making Money Today

How to Start a Blog in 2022. The Free Ultimate Guide to Starting Blogging and Making Money Today

How to Start a Blog in 2022.
The Free Ultimate Guide to Starting Blogging and Making Money Today

How to start a blog (and make money) in 6 easy steps:
The Ultimate Guide to Starting a Blog and Making Extra Money

  1. Choose a blog name and niche of your blog
  2. Get your blog online (web hosting)
  3. Design your blog with a free WordPress theme
  4. Write your first blog post
  5. Promote your blog and get readers
  6. Earn money with your blog

Many people ask questions that: 

  • What is a blog?
  • Should I start a blog?
  • Can I start a blog without technical expertise?
  • Is it still possible to make money with a blog nowadays?
  • how to make money blogging for beginners?
  • How much does it cost to start a blog in 2022?
  • how to start a blog for free and make money?
  • how to start a blog and make money?
  • how to create a blog for free on Google and earn money?


The Free Ultimate Guide to Starting Blogging and Making Money Today, How to Start a Blog in 2022.

If you’re ready to take the leap and learn how to start a blog that can become a real source of income online, then let’s dig deeper.


  1. Choose the name and niche of your blog


First, it’s time to choose a name and niche for your new blog.


The name of your blog is what readers will see first (such as daeravision.net) so ideally, it should represent the general topics you’ll be writing about, or it could be your name, that of your company, a clever combination of words, or otherwise.

Your blog niche is the general topic area on which you will focus your content. Examples include topics such as travel, food, fashion, lifestyle, technology, and others. Incorporating a word or two that indicates what your content is about, within your blog name (such as fashionbyjane.com or watchryanhike.com), will be very useful for future readers of your blog.

  • What if I still can’t decide on the name (or theme) of a blog?
  • What if the name I want to use isn’t available?
  • Can I change the name of my blog later?

 2. Get your blog online (web hosting)

The second step in starting a blog is to put it online. That’s what a web hosting company will do for you. In this step, you will select the blogging platform and web hosting plan that you will use to publish your blog online.


  • What is web hosting?
  • How much does web hosting cost?
  • What is the best web hosting service to use?


The combination of blogging platform and web hosting that I use personally (and that most bloggers use) is a WordPress blog, hosted by Bluehost. WordPress is a free publishing platform that has been around since 2003 and now powers over 60% of all blogs on the internet. Bluehost is one of the most established and reliable companies in the blog hosting industry. This combination is what we will use to start your blog. Now, let’s set up your hosting.


Click Bluehost or qservers (if you are in Nigeria) to get started


First, you will select a hosting plan (then enter the name of your blog). I recommend choosing the Choice Plus plan because it comes with Domain Privacy, which will protect your personal information (your full name, email address, phone number, and home address) from being posted anywhere online.


The choice of your plan will look like this here. Just click on the green “Select” button on your plan of choice:


As I said earlier, I recommend choosing the Choice Plus plan, so that you get the Domain Privacy feature that will protect your personal information online, but any of these plans will work when you start your blog, and you can add domain privacy later during the checkout process for around $1/month.


Choose your blog’s domain name

Next, you’ll get to the page where it’s time to choose your blog’s domain name:

Once you get to this step in the checkout process, simply type in the domain name you’d like your blog to have.


If you want to perform a quick search to see if your domain name is available, you can do it quickly right here:


Check if your domain name is available:


Search for an available domain name:  Search domains


If the domain name of your choice isn’t available, you can try another option you can think of, or (which I recommend) select the option to choose your domain name later after adjusting the rest of your account and taking a little longer to think about the name. Also, later in this guide, I expand a little more on how to choose the right name for your blog if you haven’t decided yet.


This is where you can click to choose your domain later (it’s a pop-up window that will appear if you hover over this page long enough or move your mouse to the top of the page):

After choosing your domain name or choosing to select it later, you will be taken to the final step of the registration process: creating your account.


Create your Bluehost account

Start by filling in your account details, such as your name, email address (it is very important to use an updated email address because this is where your login details and account information will be sent), and address. If you don’t want to enter your information manually, you can connect your Bluehost account with your Google account. Anyone works!


Select the right hosting package

This is where you’ll choose an account plan based on the price you want to set and how far in advance you’ll pay.


Please note that Bluehost only offers options for you to pay 1, 2, 3, or 5 years upfront. They don’t offer a monthly payment option (because most hosting companies that offer monthly payments tend to charge a little more). Still, with the plan you choose, the price turns out to be a great deal to start your blog and put it online today.


Which pricing plan is best to start a blog with?

I recommend choosing the “36 Month Prime Price” if you want to set the lowest possible price for your accommodation. That’s what I use. And it secures your blog hosting at its lowest rate (and gives you domain privacy) for the next 3 years. And because this low price for new customers only applies to the first payment you make, if you chose the 1-year plan, your price could increase after that first year.


That’s why, if you choose the 36-month plan, your prices will remain fixed at this rate for 3 years. For that reason, I recommend opting for the longest-lasting plan your budget can offer.


Choosing the right package extras (skip all but one)

I recommend keeping the Additional Domain Privacy Protection, but you can skip the rest. Later in this guide, I’ll show you the many free and cheap plugins and tools you can use for things like SEO optimization, extra security, and site backups, which makes most of the other add-on packages un speed.


However, as I mentioned earlier, having the added privacy of the domain keeps all of your personal contact information (your name, email, phone number, and address) private. Now, if you chose the Choice Plus Plan on the previous screen, then your Domain Privacy Protection will appear as “Free” as this screenshot above shows, it is included in that plan.

If you choose a Basic or Plus Plan, then you’ll want to check the box to add Domain Privacy Protection to your order for around $2.8/month.


The total you will see now is the amount you will pay today. However, remember that you won’t have to pay again for 1, 2, 3, or 5 years, depending on the package you choose. Plus, there’s a 30-day money-back guarantee in case things don’t go as planned with your blog.


Enter your billing information

You will now enter your billing information, check the box that accepts the Bluehost Terms of Service, and then press the green “Submit” button.


Court! It’s time for a mini celebration


You have officially completed the first important step to starting a blog.


With the initial registration process complete, it’s time to move on to the next stage to fully set up and optimize your blog.


On the next page, you will be guided step-by-step through the WordPress installation process on your blog through Bluehost. Later in this guide, I have a bunch of useful tips for optimizing your blog, for free. and inexpensive plugins you can install to help your blog look great and more.

Click Bluehost or qservers (if you are in Nigeria) and register your domain if you haven’t already.


Now, if you haven’t set up your web hosting yet and want to look at other options, there are other web hosting providers worth considering.


Top 2 Alternative Blog Hosting Platforms Worth Considering

  • Dreamhost: I’ve hosted dozens of websites on Dreamhost over the years (and still do). All the similar features aside, such as 1-click WordPress installation, free SSL certificate, and site security, one of the biggest advantages of using Dreamhost compared to other hosting companies, is that they offer a true pay-per-month plan that allows you to pay. for the cost of hosting your blog every month without conditions. Here are some other web hosting companies that also offer monthly payment plans.
  • HostGator – What sets HostGator apart from other hosting companies is their fantastic level of customer support and the fact that they also offer a true monthly payment plan (which helps if you start your blog on a budget). HostGator is among the largest hosting companies and now boasts over 8 million websites worldwide, making them a great partner to scale your blog over time.


If you still want to evaluate more of the top blogging hosting providers, check out my breakdown of the best web hosting plans for bloggers to review this year.

We are now at the point in this guide where everything from now on will be based on the assumption that you have already registered your domain name and chose the right hosting plan; so, if you haven’t already, take just a few minutes to set it up quickly.


Ready to register your domain name and set up blog hosting?

I made this video tutorial in depth to guide you step by step through the whole process:

Disclosure: Please note that when you buy hosting using my Bluehost affiliate link, I get compensated, which helps me make this ultimate guide to starting a blog at no charge to you. Know that I also use Bluehost hosting, and I would never recommend a product, tool, or service that you don’t personally use and defend.


I know firsthand that starting a blog on WordPress can be an overwhelming process.


So if you need a slightly more detailed guide, I prepared a free master course that distributes all this work into a series of action-packed lessons and goes into even more granular details than this tutorial.


While the crucial first step in getting your blog started today is to register your domain name and set up hosting, my free course expands to grow your blog. Throughout this 7-day course, you will go from scratch to publish (and promote) your first blog post. I can’t recommend it enough.


Do you want my free course: how to start a profitable blog in 7 days?

Enter your name and email address and you’ll get instant access to my course that has been featured in Forbes, Business Insider, and Entrepreneur.

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  1. Design your blog with a free WordPress theme

Now that we’ve passed the crucial setup phase of starting a blog, it’s time to have a little more fun.


However, designing your WordPress blog is when you can start to feel a bit of friction with this process (if you’ve never worked on a blog before), but I promise you this won’t be too technical.


In addition… the last thing I want is for the minor technical aspect of starting a blog to derail your progress today. That’s why, in my free course How to Create a Blog in 7 Days, I break this technical setup process into an even more actionable step-by-step checklist for you.


If you want to start a blog and make money from it, WordPress is your smartest choice.


Let’s cover some basic terminology, so you understand why WordPress is the right platform (also known as Content Management System or CMS) to run your blog.


  • What is a content management system (CMS)?


  • What is WordPress?
  • Should I start a blog on WordPress (and is WordPress free)?
  • What if I want to create a blog with Wix?


Since I started blogging over a decade ago, I’ve been running my blog on WordPress and couldn’t be happier with the amount of flexibility, control, and long-term growth potential the decision has given me.


Now, one thing you need to be wary of is that WordPress comes on two very different platforms. There are WordPress.com and WordPress.org. They have almost the same name, but there are big differences between the two:



  • It is free to use (with strong restrictions)
  • It does not allow you to choose a custom domain name (i.e. your sitio.wordpress.com )
  • You have very limited monetization options (you can’t sell your ads)
  • Does not allow you to load plugins (for email capture and other things)
  • It has limited theme support, so it’s stuck with very basic designs
  • You have to pay to remove WordPress branding and get your domain as yoursite.com
  • Limited SEO and analytics



  • Fully customizable design, unlimited add-ons, and unbranded options
  • Full control over your monetization efforts
  • Powerful SEO features (so people can find your site more easily)
  • Let’s start or add an eCommerce store or membership site
  • Small monthly fee (from the budget hosting plan you use to publish your blog online)


While the choice is yours, if you want to get the most out of your blog, be able to grow it with you, and eventually make money from it, WordPress.org is the way to go (and the exact process we’ve followed at all times). this guide). It is the CMS of choice that will sit in the background and power your blog.


How to install WordPress (and configure your blog settings)


Here’s a step-by-step video tutorial on how to install WordPress on your new blog and configure the right settings:


Naturally, in this video, we don’t cover everything about WordPress but remember that these are the basics that you need to achieve first.


Take time to familiarize yourself with the admin area of ​​your WordPress blog. You will develop a much deeper understanding of how WordPress works and what things can quickly change about the visual appearance and functionality of your site over time.

Choosing the best WordPress theme (free)


When you’re still new to starting a blog, I generally don’t recommend buying a paid WordPress theme right away. Once you have some traffic and can justify the investment, then it is smart to go for a premium theme with more features and options. However, for now, a complex topic will be a distraction from your highest priority of attracting readers to your new blog.


WordPress comes with a ton of free themes to choose from, so start with one of the options you like under Appearance> Themes> Add New Theme> Popular without spending a lot of time on this for now. You can always go back and change it later.

I recommend choosing Kadence WP, Hello Elementor, or Astra (all of which are 100% free, fast, and can update later).


I like these three quick WordPress themes best because they’re sharp, clean, and simple, and they’ll help you set it up without investing in a paid theme since you’re just starting your blog. Later, you can further evaluate the other WordPress themes out there or upgrade these to their premium versions for more features.


  • What if I want to choose a different WordPress theme (or change it later)?
  • Why design is so important when starting a blog


Even if you don’t care about design, your readers will change their behavior dramatically based on the characteristics of your blog’s design. In fact, during a 2012 study by Google and the University of Basel, researchers found that users judge a website’s aesthetic beauty and perceived functionality in 1/20 – 1/50 of a second. Also, thanks to a little psychological bias called the Halo Effect, people will extend that judgment to all aspects of your blog.


“In less time than it takes to snap their fingers, readers decide whether or not to trust your blog.”


A good blog design builds trust. It tells people that you care enough about your blog to make it look good. This doesn’t mean you need crazy animations or tons of fonts and colors. The best designs are simple, clear, and easy to read.


Once you’ve decided on the right theme for your WordPress blog, it’s time to dive into the world of WordPress plugins, to help unlock even more customizations and prep work to give your blog a chance to become a real business.


7 Essential WordPress Plugins You Should Install On Your Blog Today

WordPress plugins play a crucial role in running your blog, and getting the most essential plugins bookmarked as quickly as possible is an important step that is designed to serve your audience and work well for search engines.


Are you starting a WordPress blog? You’re going to want these 7 add-ons right now.


What is a WordPress plugin and why are they important?

The only problem with WordPress plugins is that there are thousands of different blogging plugins and tools to choose from. However, to help you cut out all the noise … here are the must-have WordPress plugins to install when you start blogging today: 1. Yoast SEO: the more people can find your content, the better your blog will be. The Yoast WordPress plugin helps you optimize your blog post titles, descriptions, content length, and other elements throughout your blog so that search engines can find you more easily.

  1. WPForms – You’ll want your readers to be able to get in touch with you easily, which I highly recommend as it will encourage other bloggers who want to collaborate with you to have an easy opportunity to communicate. WPForms is an easy-to-use plugin that allows you to drag and drop contact forms onto any page of your blog.
  2. Google Analytics Dashboard for WordPress – This is a 100% free Google Analytics plugin that allows you to view all of your relevant analytics data directly within WordPress. Connect the plugin to your Google Analytics account (you can sign up for a free Google Analytics account right here) to find out who visits your site, how long they stay, and what are their most popular blog posts.
  3. UpdraftPlus: Again, sometimes things will go wrong on your blog (and it won’t always be totally under your control). It’s always smart to have a backup plugin that will save you all your work regularly, and this free one stands out above the rest.
  4. WP Rocket – Faster websites rank higher in Google and give your readers a better experience. WP Rocket is a plugin that caches your pages, reduces the size of your files, and does a lot more to ensure your blog loads faster for everyone.
  5. MaxCDN: Speaking of speed, MaxCDN also makes the images and other static elements of your blog load faster, which gives this plugin the best marks to consider as a complement to the use of WP Rocket as well.
  6. Insert Headers and Footers – Sometimes to edit your theme, you will need to add code snippets to your header or footer (not as scary as it sounds). However, doing it in your theme code can cause problems. This plugin allows you to easily add small code snippets to select locations around your blog.
  7. Bonus – Lightweight Accordion: If you like the way I create collapsible content boxes (accordion style) here throughout this guide and in the FAQ near the bottom of this post, I highly recommend that you install the free plugin that I use to create that content. sections come to life: Light accordion. With just a few clicks with this plugin, you can quickly add collapsible FAQ box functionality to your WordPress blog.


Basic WordPress blog setup to get familiar now

There are many different reasons to start a blog, and the same number of unique goals you may have in mind. Regardless, it pays to have a basic understanding of the broader aspects of how WordPress works so that you can control the visual appearance of your blog.


Let’s take a look at some of the larger image settings you can find in your WordPress dashboard.

Permalinks (URL)


  • How to optimize WordPress permalink settings (click to expand)
  • Clear your default site URL
  • How to Clean Your Site’s Default URL (Click to Expand)
  • Set up your blog’s home page
  • How to set your blog home page (click to expand)
  • Setting up your blog’s menu
  • How to set up a menu on your WordPress blog (click to expand)


All right, we’ve covered the basic foundations of getting your blog’s WordPress settings dialed in. Now, let’s dig into creating a few of the main pages on your blog.


Creating the main pages of your blog (about, contact, hire)

From the moment you start a blog, you’ll want to showcase some basic information about yourself. Who you are. Why people should listen to you? How they can get in touch with you if they have questions or want to work with you?


These pages are all pretty standard, but they’re also a great way to have some fun and let your readers get to know you. I use my own About page to not only introduce who I am and tell my story but also to explain my value proposition (for potential clients looking to hire me as a freelance content marketer) and show recent achievements.


Here are step-by-step instructions for how to write an About Me page that does this on your blog, too:


How to write an About page for your blog


You might not think much about it, but your About page can quickly become one of the most popular pages on your blog.


How to write your blog about the page


Use your about page to show the value you’re creating for your readers, and work hard to earn that attention.


How to write a contact page for your blog


Another often overlooked page that you’ll want to include early on when starting a blog is an easy way for people to reach out to you.


While mine goes deeper, your contact page can be as simple as having your email and social media accounts on one page.


How to create a contact page for your blog

Think about the types of communication you want from your readers and use your Contact page to set those expectations right away.


This field is for validation purposes and should not be changed.

  1. Write your first blog post

You don’t read a blog because it looks good or because it is published frequently. (Although they both help).


You read a blog because you care what it says. Building solid content is what will bring you readers and help you make money blogging.


Do you want to start a blog? First, you need to worry about the topics you are covering.


Before you go too far down the road of creating a blog business plan, designing your content roadmap, and writing your first blog post, you need to answer a simple question… Why?


  • Why do you care about the topic you blog about?
  • Why should other people listen to what you say?
  • Why is this an issue you can add value to?


To answer these questions, I like to think of a blog like any other business and re-emphasize the importance of choosing a clear niche.


What is a blog niche?

Does my blog need to have a niche right away?

“When you write to everyone, you are not writing to anyone. If you start a blog, you need a clear niche”.


Now if you’re not sure, or no niche immediately comes to mind, that’s fine. We can convince you with a few questions.


Ask these questions to determine a smart niche to start a blog:

  • What interest or dream from your childhood seems exciting to you?
  • What is the best part of your day?
  • Do you have hobbies or hobbies that you want to learn?
  • What is a value deeply yours?
  • What is one accomplishment of which you are incredibly proud?

Right away, you should have an idea or two for a clear niche that you could start blogging about. It’s okay if your niche grows, evolves, and changes over time.


Going one step further: how to know if there is a business opportunity for your blog niche


If you want to make money from your blog, you will also want to do a little research to see if there is a market demand for your niche. What this means is: Are people actively searching for what you’re writing about? And can you add value and help them in a way that makes you money?


To create a business from your blog, you need to solve a real problem for people. To do this, I use a simple spreadsheet that I call a Niche Market Demand Checker (you can get a free copy in my course right here), which will help you make sure you create content that your target audience will find useful.


Take the blog niche you are thinking of and come up with 5-10 keyword phrases or topics within that niche you would write about. So if we wanted to start a blog about playing guitar, you could choose keywords like “best guitar books”, “how to play guitar”, “guitar chords for beginners”, “which guitar should I buy”, etc.


Now, let’s do some keyword research. Enter one of those keywords above in your Google search. If there are tens of millions (or more) of results, it’s a pretty strong indicator that people care about your topic. But to be on the safe side, I like to use a free tool like Twinword Ideas to check the monthly search volume (how many people search for this term each month).

Do this for each of your keywords and see the results. If all of your top keywords have a monthly search volume of 5,000 to 10,000, you have a potentially profitable niche. If you’re too much above that, in the hundreds of thousands of monthly searches, you may want to be more specific with your niche rather than compete with much larger established websites on more popular topics.


Brainstorming Smart Blog Posts (Using Keyword Research)


Even once you’ve established the niche you’ll be blogging about, you need to do some smart keyword research to come up with the right blog post ideas that will attract readers.


So what about the actual posts that you are going to write? The good news is that you can honestly write whatever you want! After all, this is your blog and one of the main benefits is that it is your platform for talking and sharing. But ideas don’t always come naturally.


This is where I think a simple editorial calendar is so important. It’s just a basic document to fill out that will give you a roadmap to always know what you’re writing next. It frees you up to spend more time on the fun of putting together posts, without banging your head against the wall trying to think of blog post ideas.


If I still need more ideas, I will resort to some more creative tactics…

  • See what other bloggers in my niche covered (and what you did well).
  • Take a look at my most successful posts to see what readers like best.
  • Make more citation summary posts that don’t require a lot of original thought and effort on my part.
  • Chatting with bloggers in my space and exchanging new ideas.
  • Talking about specific lessons I have recently learned (and my tips).
  • Reflecting on the blogging mistakes I’ve made and the tactics that work today.


At this point, I usually have a full content calendar. Still, need more inspiration for the content?


Now you are ready to write your first blog post.


Once you’ve decided on the first blog post you want to write, you’ll navigate to the “Add New Post” section from your WordPress dashboard.


Go to Posts> Add New, which will look like this right here:

You will then be taken to a new article page that will look like this (a blank canvas):


Write a blog post title that encourages readers to click


One of the reasons you blog is to attract readers, right? Well, it is worth the effort to learn how to write a headline that will engage readers and, most importantly, deliver on the promise of what your article is helping to achieve.


So let’s say you’ve determined that your hiking blog should start by looking at some underrated hikes in Northern California. Then click on the “Add Title” bar on your new post page and type a title.


As a starting point for writing a solid headline, learn by looking at the headlines of other successful bloggers in your niche:


  • Do you tend to lead with numbers?
  • How many of your article headlines include parentheses?
  • Is capitalizing the first letter of each word good practice?


Take a look at some of my latest blog headlines so you can get inspired on how you might want to structure your headlines (and read my ultimate guide to writing blog headlines).


If you’re still not sure how to title a new post, do a Google search for the target keyword phrase you’re looking for and get inspiration for the ways other titles are written; Make sure you don’t directly copy other bloggers, but that will point you in the right direction.


Choosing an SEO-friendly blog post URL


You must customize the URL of your new post if you expect it to rank well in Google’s organic search results.



Crafting a Compelling Introduction for Your New Blog Post


You have a sentence or two to convince readers that your new post is worth it. Here’s an example blog post introduction that I just wrote in under two minutes for our walking example:


As you learn how to write a blog post that will keep readers interested, here are some dos and don’ts to create a solid introduction.



The simplest strategy for writing a compelling introduction is to respond to the who, what, where, when, and why as soon as possible. This may seem counterintuitive, but another trick is to start with the conclusion first. In the era of short attention spans, people have gotten tired of wasting time on clickbait blog posts that lead nowhere.


The faster you can establish relevance to your reader, and give them a solid reason to believe that they will find what they are looking for in your blog post, the more likely they are to dig into your article and share it with others.


Optimizing the layout and layout of your blog post


Ultimately, what looks “good” is subjective and up to you, based on what you think your (future) readers will resonate with the most. But one of the most important lessons I’ve learned through starting a blog of mine is that design matters a lot.



Click publish on your first blog post

Once you’ve written your first blog post (ideally hitting the 1,000+ word range), you’re almost ready to publish!


  • Take a few minutes to check out Yoast SEO tips and make sure your blog post is SEO friendly, giving you the best chance of ranking well in organic search.


  • After checking the SEO settings, choose in which “Category” this new post will be included and check that box. So, you are ready to post!



Now if like me you appreciate great design, before posting your first blog post, there is one last step you can take.


Studies show that blog posts with images get 94% more views than those without. And when it comes to posts that are shared on social media, tweets with photos get 150% more retweets than those without one, while Facebook posts with images get 2.3 times more engagement. Adding a few visuals can nearly double the number of views and expand the shares a blog post receives.


Free Photography Resources for Blogs

One of the easiest ways to add visual flair to your blog posts is with beautiful images and designs. Fortunately, in recent years, there are now some high-quality sites that offer amazing photos that can be used completely free for your blog; my favorite is Unsplash:


Unsplash (for free blog images and stock photos)

Unsplash is the best online resource for completely free user-uploaded photos for your blog. Every photo that appears on Unsplash is selected by their team to make sure it is of high quality. Under the Unsplash license, you don’t even have to credit the photographer (they recommend that you do, however), making Unsplash the easiest option for free blog photography.


Other Great Free Blogging Photography Resources Worth Mentioning

  • Wikimedia Commons – Over 21 million photos and images from across history are now in the public domain and free to use.
  • Life of Pix: Stunning free photos donated by an advertising agency in Montreal, Canada.


Bonus: creating a blog content strategy


I’ve been lucky enough to work for some great companies and get paid to learn about the importance of having a content strategy for your blog. I have successfully applied those same lessons to my blog, making many adjustments and additions along the way. And if you’re having trouble with your content planning efforts, grab my free blog planner bundle and make things better today.


What is a blog content strategy?


Here’s how to create a basic blog content strategy today:


Define your blog goals: What is your purpose when starting a blog? What do you want to achieve with the content of your blog? This goal may change as your blog grows, but it’s still important to know about it early on.

Get to know your blog readers (and where they hang out) – Your readers will determine whether or not your blog is successful. To write for them, you need to understand them, so it helps if you are also writing for yourself. This is useful for doing a little research on the audience you are writing for. Think about the demographics and psychographics of your target audience. Demographics are the quantitative traits of your readers (age, gender, location, title) and psychographics are the least measurable traits such as values, interests, attitudes, and belief systems. Once you’ve written these qualities down, you can start to think of an audience person, a fictitious version of your ideal reader.

Decide on the main content pillars of your blog: When it comes to deciding what to write about, it is good to have a few targeting categories that you will refer to. I like to call these pillars of content as they are the foundation that sustains the rest of your blog. For example, if you are starting a personal finance blog, your pillars might be personal finance advice, expert interviews, industry news, debt settlement, or more. Each of these pillars can have hundreds of blog posts written under them. They also all work together to show that you are a thought leader in your niche.

Plan the content you’ll create shortly after starting your blog – Shortly after launching your blog, it’s worth taking a little time to plan your content feed for the next few weeks (possibly months). You never know when your first blog post might go viral. In that case, you’ll want to have at least one game plan to quickly attract the new readers you get. Even just one or two blog posts under each of your main content pillars are enough to get you started, ideally in the form of evergreen content that will stand the test of time.



“When you start a blog, start small and commit to growing steadily over the next few weeks and months.”



We have come a long way in this guide. You’ve gone from learning the technicalities to publishing your first post.


It’s time to talk about what happens after you’ve published your first blog post, promoting your content, generating traffic, and eventually making money from your blog.



Promote your blog and get readers

We will use my experience to go from starting a blog to quickly driving millions of readers to my content. What do you do once you’ve hit publish on your first blog posts? It is time to learn how to promote your blog content.


This is why companies like LinkedIn, Zendesk, Adobe, Close, Intuit, and more hire me as a consultant – to write content for their blogs, teach them how to promote their content and attract new readers.


If you want to create a successful blog, spend more time promoting your content than writing it.



Here are some of the best ways to start sharing your blog posts and introduce them to new readers. And if you want even more strategies, here’s my guide to learning how to drive traffic to your website, where we dig even deeper into the tactics I’ve used to grow my blog to millions of readers annually.


Use social media to promote your blog

The first obvious place to go when you want to find readers is social media. Facebook, Twitter, YouTube, Pinterest, LinkedIn, Reddit, Instagram, Snapchat, and TikTok are some of the most important networks today. Whichever platform best suits your niche interests and audience, it’s the right one for you. And that’s an important note. There’s no point in trying to promote your blog posts on all social media platforms.


“Share your blog content on the social media your audience spends time on.”



Look for the social channels that give you the best return

How to choose which social networks to promote your blog on


Use YouTube to increase your blog’s audience


3 tools to help you manage your social media promotion (click to expand)

The key information here is that you’ll need to experiment and see which networks work best for you.


Just because you’ve started a blog, you don’t have guaranteed readers. Here’s how to generate traffic.


Guest blogs on other blogs and relevant sites such as Medium, Quora, and Linkedin


One of the best things about starting a blog is that you’re joining a community of other bloggers who love to help each other. Guest blogging on other relevant sites is the #1 best way to connect with an already established audience. Check out my ultimate guide to guest blogging for a full tutorial, but we’ll cover the highlights here.


I’ve written hundreds of guest posts over the past decade, and it’s been the single best strategy for promoting my blog content.



The key point of all this is that you want to look for places where your audience is and be present there, whether it’s other blogs, communities, or social platforms.


Forums and message boards for bloggers

Often, simply throwing your ideas into the void of social media isn’t very effective.

Instead, being part of specific forums and online communities can give you a better return on your time, if you find the right ones. Explore the relevant groups on Facebook to see if there are vibrant communities that would be a good place to start.


Now, if your search doesn’t show any Facebook groups with a decent number of members (over 5,000), there are other options. Look for more general groups that relate to your niche on Facebook, LinkedIn, Reddit, or independent forum websites.


Remember, forums and message boards aren’t just places to download links to your blog posts. You need to provide value before you ask for something in return. So, start by building relationships and interacting with people there.


Using an email newsletter to increase your blog audience


One of the best forms of blog promotion is not for other audiences, but for yours (over time). An email newsletter is the most powerful way to keep current readers engaged with the work you’re doing and one of the things you need to set up right away.


Creating your email list can also be relatively simple. Place a sign-up form on your posts and key pages on your site. I use a tool I love, called ConvertKit, to manage the 150,000 or so email subscribers I have now on my blog, but Mailchimp is the best free email marketing tool to start with.


Not sure which email marketing tool to use when starting a blog?


I send my community an update every time I post a new blog post, have a resource I want to share, or when new podcast episodes are posted, and this now ensures that my content is quickly seen by thousands of people from the start. Email marketing has been by far the biggest growth and revenue driver for my blog, and something I can’t suggest enough among all the blog marketing strategies you can invest in.


Other ways to promote your blog and get more traffic

Outside of promotion on social media, through guest posts, on forums, and via email, here are some other techniques I’ve personally used to grow my blog audience quickly.


Remember that the only thing standing in the way of your blog’s growth is you. It will take some ingenuity and will to experiment, but it’s worth the effort.


Almost every guide on how to start a blog stops long before this point. Now, I’m going to equip you with the tools (and strategies) to go from starting your new blog to building a real business around you, based on my experience growing this blog to over 500,000 monthly readers and $50,000/month in revenue.


Let’s talk about how to (eventually) make money from your blog.


Earn money with your blog

Last year alone, my blog generated $449,107 in revenue (ignore the $0 in expenses here, you can see those details in my blog’s income reports).


I do not share this to show off, but for you to understand. I know what I’m talking about when it comes to starting a blog and generating significant income with it. Also, I’ll be the first to tell you that these types of revenue figures are not typical of blogging and that it has taken me over 6 years to get to this point in my blogging business.


There’s a reason why making money with your blog is at the end of this guide to starting a blog. Unless you already have a large audience somewhere, you can’t expect to make money right away; monetization shouldn’t be your number one focus right now, but something to work on.


Still, it’s nice to have an idea of the ways you’d like to make money from blogging as you go on this new adventure. Some of these monetization strategies will be easier to implement than others while your readership continues to grow.


  1. Self-employment (sale of its services)

If you want to start making money from your blog as quickly as possible, then selling your services (by getting blogger jobs, freelance writing jobs, or selling your experience as a service) is the easiest option by far. In fact, until very recently, I was still working as a freelancer as a blog monetization channel for my own business:


All you need to get an independent client is a strong enough pitch, which is where choosing to start a blog (first) will help significantly. You’ll want to build your key pages (About, Contact, Hire Me) and show at least a couple of examples of the type of work you’ve done and will soon be presenting to independent clients.


If you don’t have those work samples yet… don’t let that stop you. Create those sample articles, designs, or other deliverables and save them to your blog as if they were a project you’re paid to produce.


If you have a skill that you can sell as a service, then you’re already prepared to go out and start launching leads. That ability could be something like…

  • Writing (one of the top blogging skills you’ll want to master)
  • Design
  • Photography
  • Marketing
  • Development (see these WordPress developer job sites)
  • Public relations
  • Social Media Management
  • Virtual assistance
  • Community building
  • Paid advertising or SEO campaigns
  • Business strategy or project management
  • The list goes on… because any skill can be monetized


Today, I still regularly book new independent clients (such as LinkedIn, Zendesk, and Adobe) for $5,000/month or more and they hire me to advise and execute the creation of blog marketing campaigns for their organization.


If working as a freelancer sounds like your cup of tea, you’ll want to grab my (free) collection of all my best resources, tools, and templates for freelancers. That resource pack is the culmination of over 8 years of perfecting my standalone contract template, proposal template, cold email templates that convert new clients, and more.


I also prepared a detailed guide to get started with freelance work that you’ll want to read and another great fundamental read on how to develop a presentation process that works for your type of business is my guide for freelancers on sending emails cold. And if you want to try some of the websites where freelance clients are already looking for talented help, here are my lists of the best blogging job sites and the best freelance work sites.


  1. Affiliate Programs

Each month, I earn a substantial amount of passive income from the affiliate programs I’m a member of (sometimes over $50,000+). For example, here is a screenshot of my blog income from a single affiliate program (Bluehost) during the first 5 months of last year.


Since I started a blog here just over 7 years ago, affiliate income has gradually grown to become the largest source of income for my business, and I have structured my blog to generate affiliate income due to how passive it is. Once you’ve done the work (hard) to find a sustainable traffic source for your content.


How do affiliate programs work?

Most of the major brands have affiliate programs. Think of companies like Amazon, down to key players in specific niches like online education, where brands like CreativeLive and Udemy have lucrative programs. Here’s a snapshot of my recent earnings from just a couple of other shows:


Once you have a small readership, you can go out and negotiate a more advantageous affiliate deal with companies that have relevant products that you want to promote to your audience. For A LOT more on the topic of monetizing your blog with affiliate income, check out these guides:


  • More than 53 best affiliate programs for bloggers in 2022 (for affiliate income)
  • 10 Ways Affiliate Marketing Can Completely Transform Your Blog
  • How I Make an Extra $ 1,000 a Month Using Amazon Affiliate Marketing


  1. Sponsored blog content

Unless you already have a decent size audience on your blog (or social accounts), it will take some time to grow your readership to a point where the sponsored content is a viable monetization option.


  • What is sponsored blog content?
  • How much traffic do you need to get blog sponsors?


The best way to make sponsored content without alienating your readers is to weave it into your typical posting style (as I’ve done with this sponsored post and this one as well).


  1. Online courses

Once you have a skill (or experience) that others want to learn as well, it’s relatively easy to package your best tips (like my blogging tips), strategies, tactics, and tutorials into an online course where people can pay for access to accelerate your learning. much faster than they would otherwise be going through the shaky learning process through trial and error.


Last year alone, I generated over $ 60,000 with the launch of my premium blogging course, Built to Blog, which takes students well beyond starting a blog and towards advanced strategies for gaining readers and generating income from their blogs.


The great thing about an online course as a monetization route for your blog (or as I have done with blogging book sales as well) is that you don’t need a large audience to make money from online courses. The same is true if you choose to write an ebook and sell that digital product to your audience.


  1. Traditional blog ads (ad networks)

I used to have several small blog ads showing on my content (from one of these major blog ad networks) generating between $ 1,500 and $ 2,000 per month in incremental revenue, before turning off the ads in favor of optimizing for other sources of income.


I was a member of a small ad network called Carbon Ads for the first few years of my blogging journey where they partner with bloggers and match us with ads from high-quality startups like Slack, Asana, Freshbooks, Monday, Upwork, and others. Targeted brands that my audience is already familiar with.


  • How Much Can I Make From Blog Ads?
  • What are the best ad networks for bloggers to join?

In general, traditional CPC or CPM advertising does not become very profitable (at least as a viable source of substantial blog income) until you are generating over 1 million monthly readers, so it is not a great channel of advertising. monetization to focus on. the short term. But, when you start a blog, it can be one of the easiest ways to make money from your traffic without a lot of extra effort.


  1. Podcast sponsorships

Another great way to start monetizing your blog is by launching a (simple) podcast for your readers. You can use your traffic and the number of early listeners to book endorsements from brands that want to reach your type of readers and listeners. Here is the growth trajectory of my podcast during its first year:


You can even combine podcast ad placement deals with sponsored blog posts on your site to sweeten the deal. And I understand that launching a podcast while you’re still dominating blogging sounds like a distraction, but keep in mind that a podcast can be as

simple as casual conversations with other bloggers in your industry.


How to make money from podcast sponsorships


To learn more about the mechanics behind launching a podcast and monetizing it alongside your blog (including choosing the right podcast hosting), whose podcast became a source of $ 10,000 / month. of secondary income while still keeping your day job in sales and marketing. It’s a true masterclass for starting a podcast that you don’t want to miss.


  1. Physical products (e-commerce) and software tools

Similar in concept to launching an online course for your blog audience, another great way to monetize your audience is by selling a physical product or software tool to people in your community, especially if you’re starting a store. e-commerce (with the right e-commerce website builders) to sell products related to what their readers need.


At the end of the day, it all comes down to solving the problems your blog readers have. If you need any additional incentives, consider that 75% of online shoppers say they use social media as part of their buying process.


What used to be a much more labor-intensive business, e-commerce has become a great way to monetize an audience of readers on your blog, especially with the proliferation of drop shipping and order fulfillment services.


In addition to selling to your audience, you can take advantage of loyalty programs that incentivize customers to invite their friends to shop with offers like-new customer discounts, one-month free trials, gift programs, and more. These channels create opportunities to amplify your message and spread your products through word-of-mouth marketing efforts that will cost you nowhere near similar advertising fees.


How to (simply) pitch a product to your blog audience

Tune in to my interview with Hiten Shah, who went from teaching himself how to start a blog, to now using his blog as a way to connect with his audience and launch profitable software tools as a result of the validation conversations he’s had with them.


  1. Trade associations

Of all the ways to monetize your blog, this is the most amorphous. Who knows whom you will meet as a result? What about future guests on your podcast? The possibilities here for stumbling upon partnership opportunities are endless.


As a result of sticking with my blog for several years, I have been able to use it as a tool to meet some incredibly talented entrepreneurs.


Send me a message or ask any questions in the comments below!

SEO: The Complete Guide for You to Conquer the Top of Google in 2022

SEO: The Complete Guide for You to Conquer the Top of Google in 2022

The Complete Guide for You to Conquer the Top of Google in 2022.
These will help you to get the best ranking of your website.

SEO stands for Search Engine Optimization. It is the set of strategies and optimization techniques that are made on a web page so that it appears organically in Internet search engines such as Google, Yahoo, or Youtube. The correct application of SEO can cause expressive increases in traffic and visibility of brands on the Internet.




One of the biggest goals of companies that invest in Digital Marketing is to reach the top positions in search engines — after all, who doesn’t want free clicks and more visitors on their site?

But in a field as fierce and competitive as the Internet, making your website stand out among the millions of pages on the net seems like an impossible task. And I say it looks like it’s because it’s not.

However, being on the Internet is not enough to guarantee that your site, e-commerce, or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize the results and ensure that your business reaches a good web positioning for the most important keywords of its segment.

With SEO or Search Engine Optimization, you can make your website appear in relevant searches, connecting your content with people who are looking for products or services like the one you offer.


It’s the perfect operation! 

But you should know that doing SEO requires a lot of studies to understand terminologies, build strategies and apply practices that take you to the top of Google results pages. For you to conquer the top of google in 2022, you need to understand SEO.


Do not worry! Whether you want to take your first steps in the world of search engine optimization, or you want to refresh your knowledge, in this complete SEO guide we will explain everything you need to know about the subject.



In this article you will find:

  • What is SEO (Search Engine Optimization)?
  • 7 advantages of implementing an SEO strategy
  • What types of searches are there?
  • A brief history of SEO and how Google’s algorithm has evolved
  • How to put together a good SEO strategy and conquer the top of Google?
  • What is SEO on Page?
  • What is off-page SEO?
  • How does technical SEO work?
  • What is local SEO?
  • Conclusion and bonus

Read carefully and become a web positioning specialist!



What is SEO (Search Engine Optimization)?



SEO stands for Search Engine Optimization, which stands for “search engine optimization.” It consists of a series of techniques, disciplines, and optimization strategies that are implemented in the pages of a website or blog to improve its positioning in search engines.

That marketing strategy is essential for your company to gain standing, visibility in the digital world, and, consequently, more leads, customers, and turnover for your business.


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Optimizing sites and blogs through the use of techniques to improve the web positioning of your pages and positioning your company in the first results of Google, for example, increase (and a lot) your business opportunities.


At the end of the day, 90% of people who search on Google only click on the results that appear on the first page of the engine.

The main goal of SEO, therefore, is to increase the volume of organic traffic and ensure more visibility for web pages.



What is the difference between SEO and SEM?

We do not want to leave out of this article a topic that causes a lot of confusion among professionals who are starting in the world of Digital Marketing and this is the difference between SEO and SEM.

Although at first, they may seem to refer to similar actions given the similarity of their acronyms, you should pay close attention because they refer to completely different actions. Let’s look at it one by one.



SEO = Organic Positioning

As you already know, SEO refers to all those actions that you can take inside or outside your website to optimize your positioning in search engines organically. This last point is key since organic means “no payment”.

With an SEO strategy, you don’t pay Google or any other search engine to gain positions in the SERP. It’s your valuable content and optimizations that earn those places in their own right.


SEM = Paid positioning

In contrast, SEM (Search Engine Marketing) refers to those strategies that include the use of paid ads.

That is, with an SEM strategy you create an advertising campaign so that when a user types a search, your site appears before the organic results in the form of an ad, as long as it matches the user’s search intention.

Which one to choose?

A complete Digital Marketing strategy should not opt for one and exclude the other. That is, you should include in your strategy a combination of SEO and SEM strategies to increase your results.


With the use of SEM, results are generated instantly in a short term, necessary when you want to increase visibility or brand recognition quickly or when you want to launch products or promotions for a limited time.

In addition, SEO is a strategy that works in the medium and long term, bringing better quality visits constantly.

If you want to expand on this matter we recommend you read our article on SEO vs. SEM.

But what are the advantages of this SEO strategy and how efficient can it be? Below we propose the main ones.



7 advantages of implementing an SEO strategy


  1. Increase the visibility of a brand

Implementing an SEO strategy is one of the best ways to increase your brand’s visibility organically.

Imagine the following scenario: your business handles the sale of washing machines. A user, let’s call him Pedro, is having problems with his washing machine, so google how he can repair it himself.

Coincidentally, you have an article that shows a step by step to repair washing machines, so you conquer that visit for your website.

And although the article talks about repair and not sale, this is only the beginning of a customer relationship with your brand. It is what in Inbound we know as the attraction stage.


  1. Attract qualified traffic

Like Pedro, many other users will come to your content to solve their doubts or find solutions to their problems.

With the creation of valuable content, optimized for search engines, your website will be able to organically attract the leads it is looking for, at the right time.

In this way, the more visits you receive, the more people will know you and the more likely you are to close a sale, which leads us to the next advantage.


  1. Generate sales opportunities

Imagine that, although Pedro repaired his washing machine, he needs to change it, as it still has other failures.

As Pedro already knows your brand, thanks to the solution to his questions in your articles, he will surely already trust your business and think of you, as the first option, to buy his next washing machine. This is the decision stage in the Inbound methodology.


  1. Position a brand as an authority in the market

Continuing with our example, in the mind of Pedro and in that of many other users like him, your company will be that it occupies its Top of Mind, that is, it will be the first brand that comes to mind when they think of washing machines.

SEO allows you to achieve this by facilitating the correct indexing and improving the organic positioning of your content.

So, whenever Pedro or anyone else searches for information about washing machines, your website will be the first to appear, or at least, the result they are looking for.

In this area, a concept that has been highlighted is that of EAT (Expertise, Authoritativeness, Trustworthiness), an acronym used to represent the three fundamental elements of quality content.

Recently Google has looked favorably on the content published by authors who have technical authority and recognized credibility in the respective topics.

For example, on a disease content website, you may want to have articles written by doctors, with an author page containing information about your professional history.


  1. Educate the market

Users like Pedro have surely been educated with your articles about the operation, care, and maintenance of their washing machines.

Likewise, they have managed to understand what are the specifications they are looking for with their washing machine, according to their personal needs.

As you can see, the importance of positioning content not only lies in closing sales but also in educating the audience to make better decisions.


  1. Succeed over the competition

Finally, if it is your brand that produces the most complete and relevant content about washing machines, what do you think users will look for when they want to know something about washing machines?

Although it takes time and a lot of work to implement an SEO strategy, in the long term it generates constant and lasting results.


  1. Better return on investment

SEO requires a much lower investment than other strategies such as SEM or traditional advertising.

The investment that SEO requires translates into the payment of some tools such as those we saw above, the salaries of the SEO specialist or the content creator, and the payment of the domain and hosting of the website, for example.


However, the return more than multiplies the investment and the best thing is that the work that was done once continues to generate returns in the medium and long term.


We are going to explain now, step by step, the most important concepts of SEO and teach you the strategies we use to reach the top of Google.



And it all starts when the user searches.


What types of searches are there?

The psychology of search revolves around the user: their needs, their way of looking for answers, the results they expect when looking for something, etc.

Companies that invest in Digital Marketing should respond objectively to all those doubts and needs.

One of the first steps to understanding user search is to know the intent of their navigation, which is essential to be able to attract the right audience to your site.

So let’s explain what it is that brings the user to Google. There are three types of search:

  1. Navigational search

This type of search — also known as a shortcut search — happens when the user already knows which site they’d like to visit, but may not remember the full URL or are lazy to type.

For example, if the user searches for “Daravision Content” or “DaraVission Content blog” to find our content, their search intent is clear and therefore there is little chance that this user will change their final destination on the web — this person already knows what they are looking for.


  1. Informational search

As the name itself says, in the informational search the user seeks information, either through news, product launches, or explanatory articles.

Unlike navigational search, the user does not know exactly which site they will go to to find the content they are looking for, as it is not possible to identify their search intention.

In an Inbound Marketing strategy, this organic visibility is essential to attract users to the pages of a business and start their journey to become customers.

By not knowing exactly which site he wants to visit, the user tends to use the organic results to look for the solution of his doubt or need, and it is at that moment that the good web positioning of the blog or site is an advantage for the business.



Look at an example of informational research:


  1. Transactional search

In this type of search, the user wants to execute a transaction, such as directly buying a product or finding a store. This search is extremely valuable, especially for e-commerce.

Now that you have understood the 3 types of search, in the next topic, we are going to explain how the largest search engine in the world, Google, works.


  1. Local Search

Local searches are searches with a geographical component, within a certain region, for example, when the user searches for restaurants, cinemas, shops, hotels, schools, offices, among other types of establishments with a physical location.



Other types of search

There are also other types of searches that users can perform, such as:

  • news;
  • institutions;
  • songs;
  • academic searches;
  • specific information (weather, date, etc.);
  • images;
  • videos.

Keep in mind that for each type of search, Google has increasingly strived to deliver specific results.

In (transactional) product searches, for example, it shows results from Google Shopping or when searching for a music theme, it shows the clip on YouTube and the lyrics.

The intention is to improve the search experience with more agile and accurate answers for the user.



A brief history of SEO and how Google’s algorithm has evolved

Since people realized that the best way to deliver their content to Internet users was through search engines, they devised a series of techniques to conquer their first places. These techniques were baptized with the name of SEO.

However, in the 90s many contents were more concerned with positioning than with the user experience. That’s why Google began to constantly update its algorithm to deliver the most relevant results in each search.

Next, we will take a look at the main updates of the algorithm.



Google Panda

In 2011 came the first major update of the algorithm. Google Panda began to analyze and evaluate websites based on the quality of their content by reviewing aspects such as grammar and duplicate content and rewarding, in turn, original and valuable content.



Google Penguin

A year later, in April 2012, Google Penguin was launched to monitor the health of website link building.

Google Penguin checks that the external links that are sent to the pages are natural and of quality. Therefore, it stimulates relevant backlinks that add value to the user who arrives at another website from them.



Google Hummingbird

In 2013, with Google Hummingbird, it was agreed to classify the contents according to semantic factors and user interest.

It is with Hummingbird that Google co-understands natural language, expanding its way of interpreting content to variations of keywords or related keywords.



Google Pigeon

In 2014, with Google Pigeon, the search engine began to organize the results of searches according to the geographical location of users. It is from here that local SEO begins to gain prominence.



Google Mobilegeddon

In 2015 comes the boom of mobile devices and Google adapts to it with Google Mobilegeddon. With this update, Google rewards mobile-friendly sites: those that have a responsive design and optimize their loading speeds.



Google RankBrain

One of the most radical changes in the algorithm occurred with Google RankBrain, in 2015. With this update, Google delivers the most relevant content to the user according to their search intention.

In this free infographic that we prepared you can find more detailed information about this story and how Google currently works.



How to put together a good SEO strategy and conquer the top of Google?

Now, it’s time to know the step by steps you need to follow to create and implement a successful SEO strategy. Notes!


  1. Define your goals

The first step of the strategy is to define what your goals are when optimizing your website, blog, or eCommerce. For this, you must know what SEO is, some possibilities are:

  • increase organic traffic;
  • generate more leads;
  • generate more sales;
  • reduce the cost of acquiring customers (CAC);
  • educate the market;
  • increase brand authority.

You should always align these SEO goals with your brand’s macro goals. If you want to increase your brand recognition, for example, SEO can help you with that by putting your company’s website in the top positions of Google.

When defining objectives, you can also identify goals and KPIs. If you want to have more authority, for example, you can use the Domain Authority and Page Authority metrics. You just have to define what score you want to achieve in these KPIs and at what time.

This way, you can monitor the strategy using these indicators to be sure that you are on the right track to achieve your goals.



  1. Create a buyer persona

The first step is to define who you want to reach with your content, that is, to delimit who would be your ideal client. To do this, the concept of buyer persona will be completely useful. In short, a buyer persona is a semi-physical representation of your ideal customer built from data.

Unlike the target audience, a buyer persona is a character with a specific and detailed description, created to better understand your customers, their interests, and their problems or needs.

Creating a buyer persona is the first step to implementing an SEO strategy because it allows you to define the communication language, the content you expect, and the best content distribution channels.

That is, it will give north to your digital strategy and allow you to write for real people and search engines at the same time.

Remember this: everything your brand produces should be addressed to your buyer persona to make sense and lead them to naturally transit through the stages of the customer journey until concluding in the purchase.



  1. Install initial and basic SEO tools

To start an SEO strategy you must have, at least, the basic tools to make a diagnosis of your current situation, support the planning, make the first optimizations and start monitoring the impacts of each action.

We are mainly talking about two indispensable tools for SEO: Google Analytics and Google Search Console. Google provides them for free and they will always help you monitor your strategies. Let’s get to know them better!



Google Analytics

Google Analytics is a widely used data analysis tool that offers a wide variety of resources to evaluate the performance of digital strategies. In SEO, you can help in different ways:

  • get to know your audience better to build the buyer persona;
  • identify which are the most visited and best-performing pages;
  • monitor the amount of organic traffic;
  • identify the channels that generate the most traffic (email, social, organic, etc.);
  • understand participation (bounce rate, pages per visit, session duration);
  • monitor the conversions generated by the SEO strategy.

These are just a few analytics you can do with Google Analytics that can help from planning to SEO monitoring. Undoubtedly, you will find many other data in the tool to help your strategy.



Google Search Console

Google Search Console is a tool that facilitates communication between a site and Google and offers valuable reports to apply SEO techniques. Here are some of the features it offers:

  • find out if there are problems with indexing the site;
  • helps you know if the site has been hacked or penalized by Google;
  • monitor the average position of your pages in the SERPs;
  • identify the click-through rate (organic CTR) of your pages in the SERPs;
  • identify which keywords activated your website in the SERPs;
  • identify which sites direct backlinks to yours;
  • ask Google to rework dubious backlinks to your site.

Google Search Console is a bit more technical, so it’s geared toward webmasters. But the interface is very friendly, so anyone can use it to make diagnoses and direct more complex demands to specialized professionals.

The tool can also generate various ideas for content optimization, as well as being the primary source for identifying queries that drive traffic to your pages and the click-through rate of your top keywords.



  1. Do keyword research

Since you know who you’re going to talk to and what topics might interest you, it’s time to land those ideas to create relevant content for your buyer persona.

What separates your content from your users is called keywords. A keyword is a term that users type in search engines to find content that solves their concerns.

For example, if a person is planning a trip to Japan they will surely type “best destinations in Nigeria or Japan” or “the cheapest destinations in Nigeria or Japan” in the search bar.

What I put in quotes are the keywords, which have different types those terms that cover interesting topics for your buyer persona.



Doing keyword research is a complete process:

  1. you start with an idea about a topic,
  2. you use tools like SEMRush or Google’s Keyword Planner to identify the keywords you can use in your articles,
  3. you determine if your search volume is relevant or how difficult it is to rank content by that word,
  4. you create a list with the best keywords.

In this keyword search, it is also very important to know the location of your audience, since this information will guide the entire content production of your website.

If you have a company in Mexico but want to expand your operations to Colombia, you will have to do specific research to find out which terms are the most common in this country.

To achieve this territorial dominance in Google for different regions of the world, there are the techniques of international SEO, which you can know more in detail in the last link.

Among them, there are the use of hreflang tags and the production of content adapted to each national market.

We recommend you read our article on keywords to understand in-depth how to perform this process.




Keyword Tools



An indispensable tool in the work kit of an SEO is SEMRush. With this platform, you can, among other things, analyze the general positioning status of your website and identify the keywords of your sector.

But perhaps one of the most valued features of SEMRush is competitor analysis. Thus, you can identify the strengths of your competition’s SEO strategy and adjust yours.

In this article, we propose a complete tutorial on how to use SEMRush.




If you want to know the status of your link-building strategy and the health of your backlinks you should use Ahrefs. This platform has the most comprehensive index of links on the Internet.

Ahrefs, which now has a free version, allows you to execute different functions: find link-building opportunities, find broken links on your website or that of your competition, find ideal pages for guest posting and analyze the backlink profile of your page.

To take care of your link-building strategy, and avoid being penalized by Google Penguin, you should use Ahrefs.




MOZ is a whole suite of tools that, correctly used, will boost your SEO strategy through its recommendations for optimization in positioning, the definition of the topics of your content, and the improvement of your strategy in social networks.

For example, with the Crawl Test function, you will be able to identify the technical SEO problems of your website. In addition, only with MOZ will you have access to two metrics that are essential to understand Google’s PageRank: the Page Authority and the Domain Authority.



  1. Analyze the competition to identify opportunities

Another fundamental step before starting content creation is to review what your competition is doing.

With tools like SEMRush, you can identify which are your most successful keywords, which of your articles are the ones that are best positioned, and how they are being found by users.

With this information, you can make adjustments to your strategy, adopt their best practices or try to position their keywords by creating more complete content.



  1. Organize the contents with the Topic Clusters methodology

After identifying your best keywords with their different types, it’s time to write your articles.

You must explore the main topics of your market with complete content, which must be reconciled with minor and more specific articles on topics related to the most prominent issues.

Once you have several specific articles on a general topic, you can organize them into Topic Clusters, which means bringing together several related articles into one main post, creating interconnections between them.

You must pay attention to this methodology since increasingly, Google is paying attention to the user’s search intent and not only to the keywords that appear in an article.

With Topic Clusters, you give Google to understand that your article is the most complete on a topic and thus you will gain better positions in the SERP.



DaraVision Content universe is the pillar content we have on the concept of Marketing, which has almost 10 thousand words.

But to talk about this topic it is impossible to stop covering related concepts, such as:

  • Digital Marketing;
  • How to put together a marketing strategy;
  • SEO-marketing;
  • What is the relationship between Marketing and Advertising;
  • What types of Marketing exist;

The concept of Topic Clusters tells us that it is advisable to write specific articles on each of these topics, making those contents send internal links to the “Marketing” page, and vice versa.

Thus the algorithm can better understand the semantic structure of the domain and reward it for this organized work.

In this free spreadsheet that we prepare you can use this methodology to guide the production of your content. Download it for free!



What is SEO on Page?

Here it should be remembered that On-Page factors refer to what the website administrator can optimize on their pages to improve the visitor experience and facilitate the reading of the site by Google.

These optimizations must be integrated into the Content Marketing strategy since a large part of them is implemented in the contents published on the website or blog.

On-Page SEO brings together all the variables that you can control directly within your website such as:

  • length of the title,
  • user intent,
  • content size,
  • author pages (E-A-T),
  • number of publications,
  • scannability,
  • meta description,
  • Friendly and easy to understand URL,
  • use of keywords,
  • image optimization,
  • loading speed,
  • formatting by subtitles,
  • internal links between pages,
  • among others.

From now on we are going to break down the main factors of SEO on Page optimization and their best practices:



User Intent


SEO is not about what people are looking for, but about what they want to find.

Therefore, on-page optimizations should focus on the user’s search intent, which varies with each search, so that your pages and content match what they want to find.

That is what Google concentrates on to offer what the user wants and, for that, natural language processing and analysis of the user’s location are elements that help decipher this intention.

Therefore, the challenge for an on-page SEO and Content Marketing strategy is to understand search intentions, as Google does, to deliver to users what they want.


And the best way to understand user intent is by turning to Google itself!


Let’s understand better with some examples:

After keyword research, you should search Google to analyze which results are in the top spots. After all, these are the pages that Google considers to respond best to user intent.


Let’s look at the results page for the “SEO” search:

As you can see all the first contents are educational, focused on teaching what it is and how to use SEO, therefore, to position yourself you need to have content following this line.

But what if I intended to find a “Batman costume”? What would I like to find?


Exactly, images of the products!

Can you imagine someone renting or buying a costume without seeing it? To reach the top positions you must use images!

So, analyze the first results for specific keywords and identify the topics you need to address and how to improve your content with topics that those results don’t yet address.

Overcome them and offer optimized and more complete content!


Content size

The size of the content usually has an impact on ranking, although it is not a direct factor in the ranking of the algorithm.

Extensive content tends to be more complete, detailed, and in-depth and can therefore better answer users’ questions.

But, of course, there is no rule: for each topic and each person, the ideal extension may vary. Here at Rock Content, we have super complete publications, such as this one about advertising.

It is ahead tail keywords, with a lot of competition, search volume and that requires extremely complete content, due to the breadth of the topic.

Already a post about 18 Instagram tricks, for example, is much more specific, with fewer searches and competition and can therefore be shorter and more direct.

In concussion: the best size is the one that best answers the user’s question. To gain insights into how long your post has to be to reach the top of Google, you can also take a look at the websites that are already ranking well for each keyword.


Volume of publications

The volume of publications also tends to favor positioning. After all, the more content you post, the better chances you have of ranking better.

However, you can’t just think about the number of posts, okay? We need to combine quality and frequency.

It doesn’t make sense to post hundreds of pieces of content that aren’t relevant or don’t answer users’ questions. That would be a waste of energy. Publishing a lot at the beginning of a blog and then abandoning is useless.

It is necessary to maintain the frequency of publications to retain the public and show Google that you always have new and updated content.

However, there is no ideal volume or frequency of publication. You must identify the demands of your topic area, its identity, and, in addition, evaluate the content production capacity of your business.

Remember that the most important thing is that quantity and quality work together!


Featured Snippets

Moreover, Featured Snippets are a type of featured snippet known to be Google’s famous zero position. They are boxes that appear above all the results with a concrete answer to a user’s search.

In general, terms, to conquer a Featured Snippet you must create very valuable content and present it in a simple way that completely answers a question in a small space.

Therefore, lists, definitions, and short answers are the most common contents found in Featured Snippets.

As an additional fact, you should know that when you perform a voice search, the result you get will surely be read from a Featured Snippet. That is why it is so important to try to conquer position zero.



There are three types of featured snippets:

  • lists;
  • tables;
  • and paragraphs.

Here you can see an example of a paragraph snippet featured that we conquered for the keyword “marketing information system”:



Images for SEO

Google still doesn’t fully understand what an image says, so it needs your help. And how can you help him? With image optimizations for SEO.

This strategy serves to provide data in the form of text about the images. We are talking about the alt text (tag alt), the name of the file, the title of the image, the URL of the image, and the context (words of the environment).

The most important thing here is the alt text, which is essential for the experience of visually impaired people, as the screen reader reads the alt text to the user.

Therefore, the alt text should be a description of the image and, whenever possible, contain the keyword. Look at this example:

All these elements make Google understand what the image shows, index it for search in Google Images, and turn it into another source of traffic.

Image optimization for SEO also includes some attention to file size and format, so they are quickly uploaded and indexed.



Rich Snippets

Rich Snippets are boxes that appear with extended information about your website. They occupy the position that your website occupies for a certain search.

If Snippets are a combination of title, short description, and website URL, Rich Snippets are a rich version of these that includes more detailed information that is relevant to users.

To enrich your website with those resources, it will be necessary to establish a solid and organized structure of information that can be understood by the algorithm. That is achieved by setting up the pages with the code snippets available in the Schema Markup.

An example of a rich snippet is the qualification of the contents in the SERPs. Positive user feedback can help others who come to the page have more confidence in and access content.



Internal links

The network of internal links of your website is also part of the on-page SEO strategies.

Linking internal pages has one main function: to guide navigation and direct the user (and search engines) to other content that may interest them.

But that action also serves a technical function in SEO. The internal link network helps Google find your content and better understand your site by showing the hierarchy between pages.

For example, the closer to home a page is and the more internal links it receives, the more important it will be.

We link, in addition to our blogs and most important pages, more relevant content directly from the home page of our website:

Another example of rock content’s internal link is found in our super comprehensive post on”Digital Marketing”, much other diverse content more specific to the subject (email marketing, SEO, social media, etc.) has links to that post and thus strengthen your authority.

This is how a topic cluster strategy works.


This acronym caught the attention of SEO professionals and stands for Expertise (specialty), Authoritativeness (authority), and Trustworthiness (reliability) Google uses these words as guidelines to evaluate the quality of search results.

They are presented in the document that guides the group of evaluators who perform a manual analysis on the relevance of the results offered by the search engine. Therefore, they also show what Google considers important for the content to be considered of quality:

  • the specialty of the author of the content;
  • the authority of the author of the content, the content itself, and the website;
  • how trustworthy the author of the content, the content itself, and the website is.

Therefore, follow these guidelines in your content strategy and SEO optimization to be aligned with what Google thinks. To learn more about the subject read our article on EAT.



What is off-page SEO?

Now, it’s time to look outside of your pages for off-page SEO. What can you do to gain more authority in the marketplace and show Google that you’re a reference?

Here you need to realize that, unlike on-page SEO, in off-page SEO you don’t have full control over-optimization. The decision to backlink your site and mention or directly search for your brand depends on third parties.

What you can do is increase the chances of that happening by adopting a link-building strategy, performing guest posting, and redirecting broken links, among other ways to reinforce the backlink profile and generate more authority for the page.



Below, you’ll learn more about these strategies!


What is link building?

Links are the basis of the internet. They connect one page to another and allow the user to navigate by discovering content.

Like users, robots also traverse this interconnected network to index new content and understand which pages are the most important, as one transmits link juice and authority to the other.



That’s why a link-building strategy is so important in off-page SEO.


Link building is the construction of a network of links that direct the user to your pages (called backlinks)and strengthen your authority on the web. For Google’s algorithm, the more quality links the page receives, the more relevant it will have in the market.

Keep in mind that quantity and quality must go together. It doesn’t make sense to get hundreds of backlinks from the same domain or a questionable website or out of context.

For a link-building strategy to work it must be able to obtain quality links.



What are quality backlinks?


As we have already seen, Google makes a great effort to avoid black hats actions.

Link building was once a widely used tool to increase authority artificially, with systems of artificial link production and “super optimization” of anchor texts, for example.

A quality backlink, therefore, is the opposite of these actions, it is a link to your domain that you receive on your own merits and shows that you relate to reliable sites and references in your market.



Quality backlinks, therefore, are those that:


  • come from sites with domain and page authority;
  • they come from sites that Google trusts;
  • they come from several different domains;
  • are naturally integrated into the context of the page;
  • uses consistent anchor text;
  • are in a privileged position on the page (at the beginning of the text, for example);
  • come from sites related to your area of expertise.

These are the main features that you should look for in backlinks when designing a link-building strategy.



Nofollow Links


There is also an important point in the characteristics of backlinks: the difference between dofollow and no-follow links.

By default, all links are “dofollow”. This attribute tells the robot to follow the path indicated by the link and transmit authority from one page to another.

The “no follow” attribute, on the other hand, prevents the robot from following that path and assigning authority to the linked page.

It is used, for example, in blog comment boxes and social media links, which are often for spamming and creating artificial authority.

This is not to say that no-follow links are expendable in off-page SEO. While they don’t directly convey authority to your pages, they generate traffic and make more people aware of your brand.



Link building techniques


Let’s see, then, what link-building techniques can you adopt to strengthen your market authority? Next, we will talk about the main ones. Read!



Link Bait


It is the most natural and efficient strategy. It is about creating content that is so good that it generates backlinks naturally, without having to look for or propose associations.

For this, you can invest in in-depth content, disseminate exclusive research data, create rich materials, offer your tools, among other types of content that become assets with a lot of potentials to be linked or shared.

Interactive content is an example that usually brings natural backlinks, as it surprises the user with its immersive character and encourages them to share it on their social networks.

There are several types of interactive content, such as:

  • calculators
  • infographics,
  • questionnaires
  • and eBooks.

To make you visualize it better I show you the example of the interactive calculator that Lansinoh made, in which the user can know how much he would save with breastfeeding instead of standardized baby feeding formulas.



Guest posts


Guest posting is a strategy for posting guest posts on an associated blog. It’s usually an exchange: you produce content for the blog audience and you can place one or more links to your website.

In this way, you attract new visitors and gain more authority, if the link is “dofollow”.

It is very important to adopt this strategy in moderation. If Google realizes that you acquired a lot of links quickly, it can understand that you are using black hat techniques and penalize your pages.



Mentions to the brand


Brand mentions, even without a link to your website, are already valuable for SEO. Google analyzes this criterion to recognize brands that exist and have a good reputation in the market.

You can also search for these mentions without a link and identify opportunities to get a quality backlink. Just contact the administrator and suggest adding the link.



Broken links


What happens when a site’s URL pattern changes or content ceases to exist? Various broken links are created on the site.

That is, the user who tries to access that previous link does not find anything falls on a page of Error 404 and you lose both the visit and the authority that transmitted the link.

In addition, you can find these links on websites with topics related to yours and display your content as a solution to that broken link.

You can find these links on other sites using tools like Screaming Frog and Ahrefs or using a free tool like Check My Links:



Link building tools


There are several link-building tools on the market. Some are paid, some are free; some are specialized, others help with certain actions.

Tools like Majestic, Ahrefs, Moz’s Link Explorer, and SEMrush offer a complete analysis of a page’s backlink profile, from the volume of citations to the quality of anchor texts.

Some of them have indicators that help in this analysis, such as Majestic’s Trust Flow and Citation Flow and Moz’s Domain Authority and Page Authority.

These tools are paid, but they offer some free features.

In addition, you can work with more specific tools for certain actions. Google Search Console, for example, should be used to ask Google to reject dubious backlinks.

Google Alerts can alert you to mentions of your brand that are good opportunities to get backlinks.



How does technical SEO work?


The SEO universe is vast and includes many technical aspects of the structure of a website, so a very important part of on-page SEO is technical SEO.

When we talk about technical SEO, we are referring to all the optimizations you can make in the internal structure (i.e. in the codes and architecture) of your website, intending to make it more secure, fast, understandable, crawlable, and indexable.

Next, we will tell you what the fundamental elements are and how to optimize them. Don’t stop reading!





A sitemap is a text document that numbers all the pages of a website, as well as information about them, such as the date of the last modification and the frequency of updates.

Its SEO function is to show this information to search engines so that they can easily find and index URLs.

Although search engines already do this job of crawling, sitemaps make life easier for robots and ensure indexing of all pages.

You can create the sitemap manually or with tools and plugins and then submit it through Google Search Console.





The robots file.txt is also a text document, inserted into the root folder of your website, that tells Google which pages of your website should not crawl so that, in that way, they do not appear in the search engine.

You can use bots.txt to prevent Google bots from accessing sensitive pages, such as the admin login form (the “wp-admin/” of WordPress sites, for example), scripts, or styles that aren’t important.

In addition, it is important to know about robots.txt for cases where your pages have a problem appearing in the SERPs. They may be in that file by mistake.



UX (user experience)


User experience and SEO are concepts that should go together. We have already said that the priority of engines is to offer the best search and browsing experience until the user finds what they are looking for.

And that includes their experience on your website.

But what does UX, User Experience mean? It is a concept used in the development of websites that centralizes all measures in the actions and responses of users to meet their needs.

According to Peter Morville, president of Semantic Studios, seven features are essential for a website to have a good user experience. It needs to be:

  • useful;
  • easy to use;
  • desirable;
  • localizable;
  • accessible;
  • valuable;
  • reliable.


Loading speed


Loading speed is one of the main criteria for classification. Google itself has already stated this openly: in 2010, for desktop searches and, in 2018, for mobile searches.

It is very important to remember that while speed does not make you gain positions, without it you will never reach the top.

A fast page speed won’t rank you above your competitors, but with poor page speed, you won’t even have a chance to compete.

For Google, the quality of the user’s search experience depends on the agility of the information, since no one wants to wait more than a few seconds to find what they are looking for.

It’s no coincidence that the search engine has provided a free trial tool: PageSpeed Insights. The reports provide a speed diagnosis, as well as tips for improving loading, optimizing images and website codes.


Mobile-First Index

If cell phones are already used more than computers if mobile searches have already surpassed desktop searches if mobile traffic is already higher, what do you think Google should do?

Of course, the search engine is an excellent reader of reality! Therefore, it began to prioritize in the search results those sites that offered a good mobile experience.

In 2015 Google announced that searches on mobile devices would become a ranking factor which motivated several sites to become responsive.

One impact that was also impressive was the announcement of the Mobile-First Index, starting in 2016, which began prioritizing the mobile version of sites to rank them.

So if you haven’t yet adapted your site to this trend, hurry up to improve the usability and loading of your pages on mobile devices!




Creating a responsive website is one of the most appropriate ways to make your website mobile-friendly. With this technique, the site only has one version, which best suits the different screen sizes that users can use.

In addition to responsive design, you can also adopt two other techniques, although they are less indicated:

  • Mobile URL, where the mobile version has a different URL than the desktop version (m.domain.com, for example);
  • Dynamic service, where the two versions have the same URL but have different CSS and HTML for each device.

If you want to know if your website is mobile-friendly, you can take Google’s mobile compatibility test and receive optimization recommendations.



Accelerated Mobile Pages are another initiative to improve the mobile search experience. This is an open-source project, spearheaded by Google, whose goal is to develop pages of static content that load faster on mobile devices.

They are identified in the mobile search SERP with a stamp, a small lightning symbol next to the URL and are given priority in the ranking.

The red Flecha of the following image is fixed on the symbol that indicates that the page will be displayed in its AMP version.


 SEO Audits

In technical SEO, one of the main actions is to perform audits, especially at the beginning of an optimization project.

An SEO audit identifies issues with tracking, loading, usability (especially on mobile devices), among other errors that affect user navigation and website ranking.


Here are some elements that an SEO audit can point out:

  • broken links;
  • tracking errors;
  • redirect errors;
  • duplicate content;
  • blocked pages (robots.txt, noindex, nofollow);
  • slow loading pages.

One of the most comprehensive tools for this is Screaming Frog which offers comprehensive reports on all those elements we mentioned. But auditing can also combine other tools, such as SEMrush and Google Search Console.


What is local SEO?

One of Google’s priorities in recent years is to search with local intent. Understand why this is!

The search engine interprets that a user looking for solutions in a given region should receive answers differently, with more practical and objective information, rather than a list of links as in a traditional SERP.

In this type of search, Google activates the local search algorithm, which prioritizes the results in the region in which the user is located or that he types in the search terms.

In the results, the search engine usually presents information from Google My Business directly in the SERPs, so the user does not always need to enter the brand’s website (in the same line that we explained about the featured snippets).

Therefore, optimization for companies with a physical address, called local SEO, has some peculiarities. What changes this in an optimization strategy? Buy it better below.


Local keywords

To display local results in the SERPs, Google tries to interpret the intent of the user’s local search.

If you type in “hotels,” “nearest hotels,” or similar terms, Google considers the user’s location at the time of the search to show them the options in that region.

On the other hand, if the user types “hotels in Medellín”, the results will focus on the region they typed in the search, regardless of their location at the time. This can happen when we plan a trip, for example.

Therefore, keyword research for local SEO strategy should consider search intentions with all these variations, not just the one your city includes.


Think about the following:

  • terms that identify your business, for example, hospitality, hotel;
  • modifiers of industry terms, for example, best hotel, hotel better cost-benefit;
  • geographical modifiers, for example, Medellin hotels, downtown hotels, hotels near the airport.


Google My Business


Google My Business is the main ranking factor in local SEO. At the top of the local search SERP, Google displays the Local Pack, which is a box with the top three results for the user, whose information is pulled directly from Google My Business.

It is there, therefore, that you should strive to appear, for that it is essential to register your company in Google My Business. This tool offers several registration features for local businesses.

You can place your name, address, telephone, hours of operation and, also, receive comments, respond to users, place photos, inform your menu, among other specific functions for different types of businesses.

Take advantage of all this variety of forms of registration and interaction with users to have more chances of appearing in the Local Pack.

Google prioritizes companies that provide the most information on the platform, especially those that have the most reviews and high ratings.



Positioning factors

Google uses three main ranking factors for local searches: relevance, proximity, and prominence. The search engine itself presents these criteria on its recommendations page to improve local ranking on Google.

These factors are analyzed and combined to offer the best answer. If a company is more distant from the user, for example, but is more likely to deliver what it is looking for, it may appear better positioned.

Let’s better explain each of these factors below.

The relevance criterion considers the correspondence between the search keyword and the product or service offered by the business. If the user is looking for hotels, for example, they don’t want to see restaurant results, right?

That is why it is so important to complete the Registration of Google My Business with all the possible information since that is where Google makes this correspondence. For example, if the user searches for “hotel restaurant,” Google will only show hotels that have that feature.



Proximity refers to the distance of the business concerning the user’s location or the geographic terms placed in the search. Google understands that the best results are the closest to the user.


Prominence (highlight)

The highlight criterion evaluates whether the company is popular in your region, based on online and offline factors. If the business doesn’t have such a strong online presence, but it’s a well-known brand and is used offline, you can rank better.

But user ratings and ratings on Google My Business also count for a lot, in addition to the traditional on-page and off-page SEO optimizations the site adopts.

The more trust Google has in your business, based on these elements, the better your local ranking will be.



Conclusion and bonus for you,


Although SEO is an extensive subject and subject to constant updates, with what you have learned in this post you are ready to start executing your first web positioning strategies.

However, we recommend you expand your knowledge with the articles that we have linked throughout the post to complement your learning.

After all, getting good results with search engine optimization depends largely on proper planning, execution, and measurement of the SEO strategy

The Natural Chemistry Of Honey From Bees

The Natural Chemistry Of Honey From Bees

The natural chemistry of honey from bees. Bees are masters using enzymes and dehydration techniques, they perform honey chemistry. These alchemists of the natural world can transform the sugar in the nectar into a super energetic food.

We often wonder how honey is made by bees, the chemistry of honey is a complex process where flowers and bees intervene, making it a natural and nutritious food.


Table of Content

  1. How do they do it?
  2. The chemical composition of honey
  3. Syrups
  4. The chemical composition of nectar
  5. Alchemy
  6. The differences
  7. Enzymes
  8. Inside the hive
  9. Crystallization
  10. What can harm it?
  11. Heat and crystallization can also affect the color of honey.


The Natural Chemistry of Honey From Bees


How do they do it (honey from bees)?

First, it’s no small feat, honey is made up of at least 181 chemical components.

pexels-anete-lusina-5247987 (1)

Its unique flavor is the result of complex chemical processes, which is why the sugary syrups that are intended to replace it cannot even be compared.

Therefore, the innate wisdom of Mother Nature cannot be copied. Last year alone, bees produced the impressive number of nearly 100 million kilos of honey. That’s pretty chemical.



The chemical composition of honey


pexels-frank-meriño-3213004Honey is composed mostly of the sugars glucose and fructose. It’s what scientists call an oversaturated solution.

In this way. when the sugar is mixed in a glass of water, a part of the sugar will remain at the bottom of the glass.

That’s because water (solvent) will only be able to dissolve a certain amount. But, if the water is hot, more and more sugar can be dissolved.

Likewise, oversaturation, heat, enzymes, or other chemical agents can increase the amount of material that can be dissolved. These solutions tend to crystallize easily.



Syrups, sweets, and honey are considered oversaturated products. It is because of this state of oversaturation, and its low water content (15-18%), that honey is viscous.

That means it’s pretty consistent despite its fluidity, even sometimes it’s solid. Its main ingredients are carbohydrates (sugars), it also contains vitamins, minerals, amino acids, enzymes, organic acids, pollen, fragrances, and vegetable flavors.


The chemical composition of nectar



All honey starts with nectar. While honey is viscous and has little water, nectar is 80% water or so.

It’s a very light solution—colorless and nowhere near as sweet as honey. It is also chemically different.

Bees can convert nectar compound sugars into simpler sugars by using enzymes, for this reason, honey is much easier to digest than table sugar.

Its sugars (glucose and fructose) are simpler than sucrose (table sugar).

Remo More about Benefits of Honey



Sugar is sometimes referred to as “sweet carbohydrates.” (Carbohydrates are one of three primary classes of food, along with protein and fat.)

Some sugars like glucose and fructose are simple, while others like saccharin are more complex.

Bees change these compound sugars they find in the nectar of flowers into simple sugars.

This process is known as hydrolysis. To transform saccharin into glucose and fructose, it is necessary to add heat, acids, or enzymes to the mixture.

It’s a complicated process in the lab. But, when it comes to honey chemistry, bees (and their enzymes) are much more efficient than scientists.


The differences

In honey 95 to 99.9% of solids are sugars, to understand how it works, you need to understand sugar. Pure cane sugar is almost all saccharin. It is known as a disaccharide and is made up of two simple sugars together.

This is why it is sometimes referred to as “double sugar.” Saccharin, found in nectar, is made up of the simple sugars glucose and fructose.

These simple sugars are called monosaccharides, which means “a sugar.” Even though fructose and glucose have the same chemical formula (C6H12O6), they are two different sugars.



This is because their atoms come together differently. This atomic difference makes fructose sweeter than glucose. Honey is also somewhat sweeter than table sugar because honey contains more fructose.

Bees don’t just collect nectar, they chemically transform it.

They produce an enzyme called invertase from their salivary glands. Enzymes are organic compounds that accelerate biochemical reactions. These enzymes are not lost in the reaction but can be reused again and again.

After the nectar is collected by a bee, it adds the enzyme invertase. This enzyme helps transform sucrose into two equal parts of glucose and fructose. This is the beginning of honey. Other enzymes help flavor, honey. The enzyme amylase helps break down amylose into glucose.

Glucose is easier to digest and is what makes honey sweet. Another enzyme, glucose oxidase, breaks down glucose and stabilizes the pH of honey. Catalase transforms hydrogen peroxide into water and oxygen.

This keeps the hydrogen peroxide content low, (although some people believe that the hydrogen peroxide in honey is what helps maintain it, it is more likely to be due to its slightly acidic pH and low water content.)



Like a good chemist, bees follow the plan to create honey. Foragers collect nectar with their tongues. Invertase is mixed while carrying nectar. It begins to break the saccharin into glucose and fructose in the stomach pouch where the honey is kept.

Foragers transfer nectar to bees in the hive, who add more enzymes. This process is repeated over and over again, and as the bees pass the nectar each of them adds more and more enzymes that help dissolve the nectar into glucose and fructose.


Inside the hive

The bees that are in the hive regurgitate and drink the nectar again for 20 minutes, thus breaking down the sugars. When the nectar is about 20% water, they deposit it in the cell, where the bees fan it to accelerate the evaporation process and thus condense the honey.

Bees stop when the water concentration is between 17-18% and then store it. In this way, through the use of enzymes and evaporation, the oversaturated solution is created.



Like any oversaturated solution, honey tends to crystallize. Crystallization occurs when long chains of glucose (polysaccharides) in honey are broken. Glucose molecules begin to stick to each other around a speck of dust or pollen. These glucose crystals fall and are left at the bottom of the container.

The problem with crystallization is that when glucose is separated from honey, the remaining liquid contains larger amounts of water. And with enough water and sugar, the honey begins to ferment. Temperature also affects crystallization.

Honey is best preserved above 10 Celsius. In addition, researchers have concluded that honey removed from the honeycomb and processed is more likely to crystallize than honey that stays in the honeycomb due to the fine particles of matter that enter the mixture. Other factors that contribute to crystallization are dust, air bubbles, and pollen in honey.

Crystallization is not always a bad thing. Creamy honey depends on controlled crystallization. While natural crystallization creates granitic crystals, controlled crystallization creates a smooth, creamy product.


What can harm it?

Heating honey can also lead to chemical transformations. Sometimes, honey darkens due to a process called the Maillard reaction. Because honey is slightly acidic with a pH close to 4 this can occur sometimes.

It’s because the amino acids in honey begin to react with sugars. Caramelization occurs when the heat begins to break the molecular bonds of honey. When these bonds or bonds are broken, the caramelized sugar is left as a result.


Heat and crystallization can also affect the color of honey.

The crystals in honey make it appear a lighter color. This is why cream honey is a softer color. In nature, the color of honey depends on the type of flower from which the bees have collected the nectar.

In this way, the honey that is collected in autumn usually has a different color from the one collected in spring. Due to the different blooms. Honey is usually classified into 7 color categories: watery white, very white, white, very soft yellow, amber, and dark amber.


Honey is hygroscopic. This means that it absorbs moisture.

If left unclosed, it will begin to collect moisture from the environment. This moisture will cause the fermentation process to begin. Normally, honey has a very low level of humidity that helps its conservation, however, the humidity exceeds 25%, it will ferment.


For this reason, beekeepers collect honey that has already been operculated (closed with wax). It has a much lower humidity level and is less likely to ferment.

For example, in the United States, honey production is spread throughout the states. It is estimated that there are more than 266 million swarms of bees in the UNITED STATES, with an average production of about 26 kilos of honey per hive.

What makes these numbers even more interesting is that they are not the result of human artifice. Honey is the original product of bees, beekeepers only guide them. They are the real alchemists.

His incredible ability to discover and transform nectar into honey has resulted in hundreds of different types of honey. Very sweet statistics.

To create a professional blog (step by step) in 2022

To create a professional blog (step by step) in 2022

To create a professional blog in 2022, we need to understand what blogging means.

Creating a blog is still the simplest and practical way to share your knowledge with other people. The proof of this is that there are blogs above all and any kind of subject, from news about celebrities to advanced engineering.

The good news is that anyone can create a blog, even without understanding programming or design. If you follow the step-by-step, we prepare, you will get to build your blog from scratch faster than you imagine.

The idea is that while you read this post we make the blog together! When we finish you will have a list and you will be prepared to be a professional blogger.

And at the end of the text, if that were not enough, you will see advice on how to make money with your blog.


Let’s start?


Table of Contents

  1. Select the subject
  2. Choose and record the name
  3. Buy the domain
  4. Choose between free service or hosting server
  5. Understand why WordPress is the best option
  6. Install WordPress
  7. Customize the blog
  8. Know the main options of the WordPress menu
  9. Make the first entry
  • Start earning money with the blog


  1. Select the subject

If you have already chosen the subject about which you will speak, feel comfortable to jump this stage. If you are still in doubt, we have some tips that can help you.


Talk about the topics that you like

To be a blogger you do not need to have a degree title on the subject, it is enough that you have some experience in the area. A site about cooking does not need to be done by a chef, for example. Anyone who has skills in the kitchen can publish the recipes of it.


 Talk about topics related to your product

If you sell a product and your goal is to generate income from the blog, it is interesting that your publications are used to educate your audience about the product you sell.

You should not create a blog to sell the product directly, people do not like this approach, it is more likely to getaway!

Therefore, use your blog to teach interesting things that will attract the attention of your readers, that is, relevant and valuable issues that have to do with what you sell.


Talk about topics that are from the interest of people

Before creating a blog it is important to know if people are interested in that topic. Search on social networks, read comments on other blogs, and use tools like Google Trends to discover what users are at the time.


  1. Choose and record the name

A good name is the one who, when people pass a quick look, manages to create an immediate association with the subject you are talking about. It should also be simple and easy to write so that users are eased so much to find the blog and to recommend it to friends.

Another suggestion that helps a lot is to avoid generic names, such as www.vehiculo.com (fictitious URL). At the same time for the high competition for that term, it does not say much about what you turn on the blog (car repairs, brands, races).

The ideal is to find the balance between a simple name and that, at the same time, make clear about what its content is, such as

www.daravision.net (again fictitious URL).

After choosing the name, visit register.com or godaddy.com to know if that domain is already in use. The query is free and it does not take longer than a few seconds. Picture of the Godaddy menu where you can choose and register a name and domain.

Godaddy website

If there is already a registered domain with the name you want, you can go making changes, but always keep your original idea, such as inserting an item before the name, for example, www.losenamoradosdecochesantiguos.com, or using strokes to separate Words, such as www.guia-auto.com.


  1. Buy the domain

Some entrepreneurs already have their domain, in this case, just add the blog page, for example, QServers 


If this is not your case, you will have to register your domain to make sure other people cannot use it.

We suggest that you always look for the .com domains first because they appear first in the search engines. In addition, you can also choose .NET and .org, there are variations, such as.EU domains for European Web projects.

Be careful when using very specific domains, such as those with city codes. This will make it more difficult to expand your business in the future.


  1. Choose between free service or hosting server

The hosting server is the company that will put your blog in the air, with all the pages and functionalities you need.

For this, we indicate HostGator or qservers.net but feel comfortable choosing any service compatible with WordPress, it is safe and easy to administer.


– But, I do not have money to invest, what do I do?

It is also possible to create a blog without hiring a server, using free platform functionalities such as WordPress, Blogger, or Tumblr, but it is important to know that this choice can bring some disadvantages, such as:


1) You cannot choose the name of your domain

When you decide to create a free blog, your URL contains, obligatorily, the name of the platform in which it is hosted, for example, www.platesycacerolas.wordpress.com.


2) You cannot register on Google Ads

This option does not allow publishing Google Ads ads, which is one of the main ways to generate income as a Blogger.

Google Ads

3) You are not the owner of your blog

That same thing, although you do not believe it! As your blog is hosted on someone’s server, you may wake up one day and your page has been deleted without prior notice.


4) Transmit an unprofessional image

Having a free blog gives the impression that you do not value the content that is published there. And if you do not value it, why would other people do it?


  1. Understand why WordPress is the best option to create a blog

If you have understood that the best option for your blog is the hosting server, the time has come to choose the software that will work, also known as CMS (Content System Management or Content Management System).

It is that program that will allow you to modify the appearance of the blog, create pages, links, and insert images, for the fact that the content is more attractive and friendly to your readers.

Most online tutorials indicate WordPress for CMS and, in our case, it will not be different, in the end, 28% of all Internet sites use this service. Even this one here!

In addition to being simple and easy to navigate, WordPress offers countless options of topics and plugins, which make it the best option for any type of blog.


  1. Install WordPress

The installation of WordPress is very simple, you only need a web server compatible with the PHP language and a MySQL database.


– But I have no idea what that is, what do I do?

Do not worry, I will explain it to you!

In simple terms, the server is nothing more than a “supercomputer” that will make all your blog work. In it, you will also be saved all the images you will use in the entries in a folder very similar to those you have on your computer.

And the database? Imagine that the database is a box. Inside that box, you will put all the information and configurations of your blog. All entrances will also be inside it.


So far, all right?

– And finally, how do I install WordPress on the server?

 Most servers already have the “One Click Install” option from WordPress, but if the procedure does not work, you can also install the CMS manually.

As we suggest two accommodation options, previously, we separated the WordPress installation tutorial both at Hostgator or qservers in Nigeria and Weber Enterprise.

HostGator WordPress

If you have chosen another accommodation service, there is no problem! You just have to download the WordPress files here. All you need to do is embed these files on your server using an FTP client (you can use FileZilla) and then configure the database with PHPMyAdmin. For more details, click here.


Plugins that can be useful at the beginning

With the help of plugins, you can get your blog more friendly, fast, and safe for the user. The best part is that most are free and simple to install!


We have prepared a list with some plugins options for who is starting to blog now!

Monster Insights.

This plugin allows you to connect your blog with Google Analytics and extract data as “number of visitors per month”, “more visited entries” and “Readers’ time at each entry”, among other information, which serve to optimize your content and continue to attract more visitors every month.


Yoast SEO.

As the name itself already says, Yoast SEO focuses on the optimization of your content so that you get better rankings. The plugin suggests that you choose a keyword for your content and make a brief description, as well as show you a preview of how the entry will appear on the search tools.

Yoast SEO PluginYoast SEO

It also analyzes your entry to find improvement opportunities.



AutoPtimize will remove all that is not necessary for your operation from your site. In summary, your blog will work faster without you needing the help of a developer.


Floating social bar

The more people share your texts, the greater the blog traffic, its exhibition, and, consequently, your profits. To help you enhance that number, there is the Social Bar Plugin, which allows you to share your tickets on the main social networks, such as Facebook, Twitter, Pinterest, LinkedIn, and Google +.


Ewww Image Optimizer

This plugin is going to compact the images of your blog by making them lighter, which results in speed, which in turn favors your positioning in the search rankings.


How much does the maintenance of a blog cost

Many people leave the idea of ​​creating a professional blog, due to investment. However, the only expenses you will need to do are with the purchase of domain and accommodation service. Both have plans options for all pockets: monthly, quarterly, annual, etc.


We recommend working with the annual plan, because the investment is less, proportionally, and you get a good cost-benefit since you will have the service for longer.

In addition to the price, it is important to consider the time of duration of the contract. One month is very little, while one year is a period enough to know if your blog has the potential or not to become a source of income.


  1. Customize the Blog

From the moment you access the administrator area of ​​your blog, it is possible to make any changes to be seen as you wish.


WordPress has a repository of free topics, and any of them can be installed with just a few clicks.


Image of WordPress themes, one of the best platforms to create a blog.


The theme includes everything that refers to the appearance of your page, including colors, menu arrangement, the source used in titles, etc.


To change the blog theme, simply click on the “Appearance” button, in the menu on the left of your page.

Unless you have a very specific design in mind, any of the options offered free will take care of you very well. Just be careful to choose a subject aligned with what you intend to address.

A blog on minimalism, for example, asks for a more sober design, with colors like black and white, as well as a simpler menu.

If you do not like the options offered by WordPress, you can install your topic.

Simply click on the “Appearance” button, and then “Add new”.


A good topic should be:


If your blog is very confusing, you will surely have more difficulty attracting readers and retaining those you already have, which will impact your conversion rates.



Nowadays are more users who access the Internet from mobile devices than from desktops and laptops. That is why the chosen theme of your blog must easily adjust to different screen sizes and mobile devices.



Even though most of the topics will not affect the speed of your blog, it is important to carry out some tests. After all, nobody likes to enter slow websites, right?


Check the speed of the URL of your blog in tools such as Google and Gtmetrix Page Speed ​​Insights. It should not last more than 3 seconds.


  1. Know the main options of the WordPress menu

After finishing creating a blog, you must know each of the options available in the menu.



To that page, you access after logging into the administrator.

In it, you find a list that contains the most recent entries, as well as other information. Its appearance is as follows:


The image about the main menu of WordPress, one of the best platforms to create a blog.



On this button, you can add new entries and view or edit the old ones.



This is the image library, videos, and files in PDF that you have already uploaded on the blog.


In this menu, you can add pages and view or edit existing ones. It can be used to create a page with your contact information, photos, among other content that is pertinent for your readers.



Access this option to manage your comments, approve or answer them.



It serves to modify the appearance of the blog. In this menu, you can change the topic, the title and customize the menus.



In this option, you will see all the plugins that are installed on your blog, as well as you can also add new plugins or exclude them.



If you want to add to other people to create tickets for your blog, this is the menu you should select. In it, you achieve “add new” and attribute the function of “collaborator”.

Security Council: A user who will only write messages must have the “collaborator” permit. So the entry will only be published with your approval.



Here you can find all the WordPress operation tools, such as language, the maximum number of tickets that will be displayed per page, and how the comments will work.


  1. Make the first entry

Following our tutorial on how to create a blog, the next step is to create your first entry.

In this topic, we will explain what each tool is and how it can be used to improve the experience of readers.

In the Tickets menu, select “Add new” and you will be directed to the follower

In the Tickets menu, select “Add new” and you will be directed to the next screen.

The image that shows how to add a new interface in WordPress, the best alternative to create a blog.



In this area, you enter the title of your entry. Every time you write your content, reserve a time to think with love in the best option, because most users tend to read patterns in F, that is, after reading the title, only a quick look at the text to see if that content is interesting.

If the call does not instigate the curiosity of the visitor, you will not continue reading.

There is no unique formula for blogposts titles, but be careful not to choose too long text, since this hinders its visualization on mobile devices.

Another important suggestion: Avoid word games that require a piece of specific knowledge to understand what is written. Your title must be clear about the content that will be addressed in the text.


Content area

In this box you will build your text, typing directly or using a Word file, copying and picking up the content. Just be careful to stick it without format.

When you are writing, avoid very long text blocks. Ideally, each paragraph has 4 to 6 lines.

In this way, the text is easier to read and becomes aesthetically more enjoyable.


>> In this post, you will learn everything about how to write good web texts.


Toolbar: What is each icon

WordPress toolbar to create a text on the blog.


Add object

You use it to add photos, graphics, or videos to your text.


Select the “Add object” button and then you will have to choose an image of your base or upload it directly from your computer.

As is your first entry, you are likely to stay with the second option.

When choosing the images, select those with good resolution, well-cut, that you have produced them or are in the public domain, to avoid copyright problems.


Look at 5 options of free images banks to choose photos for your blog!

 If you have made a screenshot or you are using an image of another website, remember to put the credits on the photo.



In this box, you select the format of the text.


The use of headers helps improve the scanability of the text and builds a hierarchy of information within the entrance.


B (bold)

It is a function identical to the word, which serves to highlight phrases in the text.

 I (italics)

It is also used to highlight foreigners, a word used out of its natural context, or for quotation marks.


List with vignettes

Very useful to create lists within the text, as well:


Paragraph 1;

Paragraph 2;

Section 3.

Numbered list

Use it by writing a tutorial or any text format that has a chronological order. Look how you see:


Paragraph 1;

Paragraph 2;

Section 3.


You use it when you want to introduce an appointment belonging to another person at the entrance.


Image showing an appointment illustration on the blog


Alignment of the text

Another functionality identical to Word, which should only be used if you want to give you a different format to the text. Our suggestion is to keep the text aligned in the way that most people read (from left to right), but other languages ​​ask for a different alignment, which is the case of Mandarin and Arabic, for example.


It is worth remembering that it is not interesting to leave your justified text, as this makes it difficult to scan the text of the text on the web.



The icon that represents a chain-link serves to make links in the text, directing your reader to other content inside or outside the blog.


To create a link, select the keyword related to the page you want to link, press the Insert Link button, paste the target URL and click Apply.


Whenever you put a link in the text, be attentive to select the “Open in another tab” option, so that the user stays at your entry for as long as possible.


How to add videos at your entrance

Add videos hosted on YouTube or Vimeo can complement your content and leave it even more complete.


To do this, choose the video you want to share.


The image about what you want to share on the blog.


In the Share option, select Insert.


Example of how to insert YouTube video in WordPress when creating a post on the blog.


Copy the code generated by YouTube (Ctrl + C).


Return to WordPress. On the “Text” button, choose the Fragment of the Text in which you want to insert the video and paste the code there (Ctrl + V). Go to the “Visual” version, check out your positioning, and be ready!


In Vimeo, choose the video and click Share, copy the encrusting link and repeat the rest of the procedure.


And remember to grab the attention of the user how many more formats besides the written, so videos, images, and audios to make your blog attractive and innovative.


SEO routine

For your blog has visibility need to be located at the top of the search. And even if you’re just starting now, but this goal!


If you installed the Yoast SEO plugin, it will be easier to optimize your text and make sure your content stands out as worthy.


Image of the menu Yoast WordPress tool to adjust SEO on a blogpost.


Yoast SEOAquí can select a keyword for your content, edit the way it appears in the search engines and write a meta description, among other optimizations.


Image showing analysis Yoast SEO blog

SEO’s analysis of the plugin analyzes your text to see if you agree with SEO best practices.



Think searches people made in Google when searching for the information you’re focusing on your text. This is the suggestion to choose your keyword.


To choose good keywords, we recommend that you write your subject on Google search and see what you suggested. We also suggest using specialized tools such as Google Keyword Planner.


SEO title

Is the title that appears in the search result snippet. It may be different from the domestic title and must be striking and contain the keyword of your content.

The maximum number of characters is 67. If you have more than that, the title cut, which is not very good for attracting clicks.



This is the text that appears under your title in search engines. This description should have a maximum of 145 characters.


It is also recommended that you have the keyword or a similar term in the meta description.



The slug is the address of the entry separated by script. The slug is like-win-money-with-blog-guide-complete.

The slug is automatically generated from the title of your post, but you can change it so it is not very long. Estate insurance containing the keyword text.


Outstanding image

The outstanding image distinction is made in the text, therefore, choose something consistent with the subject addressed and passing a professional image.


Interestingly, this is renamed with the keyword to improve the SEO score.



Although starting now, keep in mind the use of labels to identify your content. So when a reader searches the blog, you can find your content more easily.

This will be very useful, especially in the future, when you have multiple entries in your blog.


To post

After following all the above tips, is just press the “publish” and, congratulations: You just make your first entry!

If you do not feel complete security about their appearance, save the first draft text, look at the previous version in the “preview of the changes” check if the input is structured as wanted.

And if you want to be later released, you can also be programmed for a specific date and time.


Promote your blog

Creating a blog is just the first step.

Your mission from now is to attract readers to your page.


To do this you must do a job of multichannel dissemination, mainly on social networks.


Share the link to your posts on your profile Facebook, Linkedin, Twitter, and where more is your target audience.


Join with other blogs to exchange guest tickets and send your texts to people who think they may be interested in the subject.

These measures require a little more work at the beginning but can bring expressive return visibility and, consequently, in attracting visitors.


In addition to attracting new readers, need to ensure that people come back to your blog.


And to achieve this have to focus on the quality of your content and help people solve their problems. When your readers perceive the value of deliveries in each post, they will become regular visitors and, over time, can become customers.


13 tips to have full content.

Start earning money with a blog


The best part of the blogger profession is the ability to generate passive income, ie, spend a few hours writing your content, but then you have the opportunity to earn money while in the air.

But creating content is not the only way to make money with your blog.

It may seem distant from the reality of who is starting, but if you follow the tips we will share then so can earn money working at home recurring.


Paid advertising

The growth of your blog organically requires a lot of effort and patience, so the ads are an alternative to accelerate the growth of your business. To publish ads on your blog you need to be registered in Google Adsense, which is a Google advertising program.

After registering, you will receive a commission whenever your readers click on the advertising banner on display on your page. It is important to be careful not to show too many ads and hinder user experience.


Sponsored entries

The sponsored entry is a text commissioned by a company so that you recommend the product or service they offer.

It works in a similar way to affiliate marketing, with the difference that you just desire for the sponsored entrance when you publish it.

Despite being a type of advertising, your sponsored entries must follow the same editorial line as the rest of your blog texts so that your audience perceives that content as something genuine.

Be careful when recommending products, and choose only those you know and trust, not to lose credibility before your reader.


Affiliate Marketing

Affiliate marketing works as follows: The affiliate promotes the product of an entrepreneur/company in exchange for a commission for each sale made. But for this model to work, you need to select products that are related to the subject approached in your blog and that are aligned with the interests of your buyer persona.

Affiliate marketing

Choose a good affiliate program

Several companies offer affiliate programs, whether physical or digital products. You must investigate a lot before choosing yours, to make sure your work will be well rewarded. The values ​​of the commissions range between 4 and 8% of the total sales, but in Hotmart, a platform specialized in digital products, this commission can reach even 80%.


Types of promotion

In addition to the sale of products, there are several affiliate programs formats. The affiliate can negotiate the cost per click and earn money every time someone clicks on an advertising banner. Another option is to negotiate the cost per thousand impressions, which is a value paid by the advertiser every time the announcement reaches a thousand visualizations.


Create an online course

If you still do not work as a digital producer, this is an excellent opportunity to start, since you already have deep knowledge on the subject and an audience interested in the content you share.

The online course is an attractive business model since it does not require much investment at the beginning and is scalable. Once your product is in the air, you have the possibility of generating income without increasing your operating costs.

Here, on the blog, we have a complete tutorial that explains how to create an online video course. Take advantage and take a look at that content after finishing here.



Well then, if you have reached here you have already managed to create a blog, and you are about to start!

Remember that the first step has already been given it. From now on, it depends on you to create high-quality content that continues to bring people to your page.

If you are interested in becoming a professional blogger and capturing attention with your texts, read also copywriting: what it is and how to learn to create texts that sell

This post was originally published in January 2018 and was updated to contain more accurate and complete information.