81361990bca4a87b83e014f2f422ebfea869e795 How to Start a Blog in 2021. The free Ultimate Guide to Star
Select Page
How to Start a Blog in 2021. The free Ultimate Guide to Starting blogging and Making Money Today

How to Start a Blog in 2021. The free Ultimate Guide to Starting blogging and Making Money Today

How to Start a Blog in 2021.
The free Ultimate Guide to Starting blogging and Making Money Today.

 

How to start a blog:

  1. Choose a blog name and niche
  2. Get your blog online (web hosting)
  3. Design your blog with a free WordPress theme
  4. Write your first blog post
  5. Promote your blog and get readers
  6. Earn money with your blog

 

You will learn how to create a blog today in 6 easy steps that will take you between 10 and 15 minutes.

 

Follow these 6 steps to learn how to start a blog and make money today:

How to start a blog (and make money) in 6 easy steps:

 

The Ultimate Guide to Starting a Blog and Making Extra Money

 

1. Choose the name and niche of your blog

2. Get your blog online (web hosting)
3. Design your blog with a free WordPress theme
4. Write your first blog post
5. Promote your blog and get readers
6. Earn money with your blog

 


diviThemeBlackFriday

Get an Amazing giveaway and the upcoming Divi Black Friday Sale!


 

·        What is a blog?

·        Should I start a blog?

·        Can I start a blog without technical expertise?

·        Is it still possible to make money with a blog nowadays?

·        How much does it cost to start a blog in 2021?

 

Follow these 6 steps to learn how to start a blog and make money today:

If you’re ready to take the leap and learn how to start a blog that can become a real source of income online, then let’s dig deeper.

 

1. Choose the name and niche of your blog

 

First, it’s time to choose a name and niche for your new blog.

The name of your blog is what readers will see first (such as daeravision.net) so ideally, it should represent the general topics you’ll be writing about, or it could be your name, that of your company, a clever combination of words, or otherwise.

Your blog niche is the general topic area on which you will focus your content. Examples include topics such as travel, food, fashion, lifestyle, technology, and others. Incorporating a word or two that indicates what your content is about, within your blog name (such as fashionbyjane.com or watchryanhike.com), will be very useful for future readers of your blog.

 

·        What if I still can’t decide on the name (or theme) of a blog?

·        What if the name I want to use isn’t available?

·        Can I change the name of my blog later?

 

2. Get your blog online (web hosting)

The second step in starting a blog is to put it online. That’s what a web hosting company will do for you. In this step, you will select the blogging platform and web hosting plan that you will use to publish your blog online.

What is web hosting?

How much does web hosting cost?

What is the best web hosting service to use?

The combination of blogging platform and web hosting that I use personally (and that most bloggers use) is a WordPress blog, hosted by Bluehost. WordPress is a free publishing platform that has been around since 2003 and now powers over 60% of all blogs on the internet. Bluehost is one of the most established and reliable companies in the blog hosting industry. This combination is what we will use to start your blog. Now, let’s set up your hosting.

-> Click here to head to Bluehost and press the green “Start Now” button

Choose your plan

First, you will select a hosting plan (then enter the name of your blog). I recommend choosing the Choice Plus plan because it comes with Domain Privacy, which will protect your personal information (your full name, email address, phone number, and home address) from being posted anywhere online.

The choice of your plan will look like this here. Just click on the green “Select” button on your plan of choice:

As I said earlier, I recommend choosing the Choice Plus plan, so that you get the Domain Privacy feature that will protect your personal information online, but any of these plans will work when you start your blog, and you can add domain privacy later during the checkout process for around $1/month.

Choose your blog’s domain name

Next, you’ll get to the page where it’s time to choose your blog’s domain name:

Once you get to this step in the checkout process, simply type in the domain name you’d like your blog to have (mine is ryrob.com).

If you want to perform a quick search to see if your domain name is available, you can do it quickly right here:

Check if your domain name is available:

Search for an available domain name:   Search domains

If the domain name of your choice isn’t available, you can try another option you can think of, or (which I recommend) select the option to choose your domain name later after adjusting the rest of your account and taking a little longer to think about the name. Also, later in this guide, I expand a little more on how to choose the right name for your blog if you haven’t decided yet.

This is where you can click to choose your domain later (it’s a pop-up window that will appear if you hover over this page long enough or move your mouse to the top of the page):

After choosing your domain name or choosing to select it later, you will be taken to the final step of the registration process: creating your account.

Create your Bluehost account

Start by filling in your account details, such as your name, email address (it is very important to use an updated email address because this is where your login details and account information will be sent), and address. If you don’t want to enter your information manually, you can connect your Bluehost account with your Google account. Anyone works!

Select the right hosting package

This is where you’ll choose an account plan based on the price you want to set and how far in advance you’ll pay.

Please note that Bluehost only offers options for you to pay 1, 2, 3, or 5 years upfront. They don’t offer a monthly payment option (because most hosting companies that offer monthly payments tend to charge a little more). Still, with the plan you choose, the price turns out to be a great deal to start your blog and put it online today.

Which pricing plan is best to start a blog with?

I recommend choosing the “36 Month Prime Price” if you want to set the lowest possible price for your accommodation. That’s what I use. And it secures your blog hosting at its lowest rate (and gives you domain privacy) for the next 3 years. And because this low price for new customers only applies to the first payment you make, if you chose the 1-year plan, your price could increase after that first year.

That’s why, if you choose the 36-month plan, your prices will remain fixed at this rate for 3 years. For that reason, I recommend opting for the longest-lasting plan your budget can offer.

Choosing the right package extras (skip all but one)

I recommend keeping the Additional Domain Privacy Protection, but you can skip the rest. Later in this guide, I’ll show you the many free and cheap plugins and tools you can use for things like SEO optimization, extra security, and site backups, which makes most of the other add-on packages un speed.

However, as I mentioned earlier, having the added privacy of the domain keeps all of your personal contact information (your name, email, phone number, and address) private. Now, if you chose the Choice Plus Plan on the previous screen, then your Domain Privacy Protection will appear as “Free” as this screenshot above shows, it is included in that plan.

If you choose a Basic or Plus Plan, then you’ll want to check the box to add Domain Privacy Protection to your order for around $1/month.

The total you will see now is the amount you will pay today. However, remember that you won’t have to pay again for 1, 2, 3, or 5 years, depending on the package you choose. Plus, there’s a 30-day money-back guarantee in case things don’t go as planned with your blog.

Enter your billing information

You will now enter your billing information, check the box that accepts the Bluehost Terms of Service, and then press the green “Submit” button.

Court! It’s time for a mini celebration

You have officially completed the first important step to start a blog.

With the initial registration process complete, it’s time to move on to the next stage to fully set up and optimize your blog.

On the next page, you will be guided step-by-step through the WordPress installation process on your blog through Bluehost. Later in this guide, I have a bunch of useful tips for optimizing your blog, for free. and inexpensive plugins you can install to help your blog look great and more.

-> Click here to head over to Bluehost and register your domain if you haven’t already.

Now, if you haven’t set up your web hosting yet and want to look at other options, there are other web hosting providers worth considering.

Top 2 Alternative Blog Hosting Platforms Worth Considering

  • Dreamhost: I’ve hosted dozens of websites on Dreamhost over the years (and still do). All the similar features aside, such as 1-click WordPress installation, free SSL certificate, and site security, one of the biggest advantages of using Dreamhost compared to other hosting companies, is that they offer a true pay-per-month plan that allows you to pay. for the cost of hosting your blog every month without conditions. Here are some other web hosting companies that also offer monthly payment plans.
  • HostGator – What sets HostGator apart from other hosting companies is their fantastic level of customer support and the fact that they also offer a true monthly payment plan (which helps if you start your blog on a budget). HostGator is among the largest hosting companies and now boasts over 8 million websites worldwide, making them a great partner to scale your blog over time.

If you still want to evaluate more of the top blogging hosting providers, check out my breakdown of the best web hosting plans for bloggers to review this year.

We are now at the point in this guide where everything from now on will be based on the assumption that you have already registered your domain name and chose the right hosting plan; so, if you haven’t already, take just a few minutes to set it up quickly.

Ready to register your domain name and set up blog hosting?

I made this video tutorial in depth to guide you step by step through the whole process:

Disclosure: Please note that when you buy hosting using my Bluehost affiliate link, I get compensated, which helps me make this ultimate guide to starting a blog at no charge to you. Know that I also use Bluehost hosting, and I would never recommend a product, tool, or service that you don’t personally use and defend.

I know firsthand that starting a blog on WordPress can be an overwhelming process.

So if you need a slightly more detailed guide, I prepared a free master course that distributes all this work into a series of action-packed lessons and goes into even more granular details than this tutorial.

While the crucial first step in getting your blog started today is to register your domain name and set up hosting, my free course expands to grow your blog. Throughout this 7-day course, you will go from scratch to publish (and promote) your first blog post. I can’t recommend it enough.

Do you want my free course: how to start a profitable blog in 7 days?

Enter your name and email address and you’ll get instant access to my course that has been featured in Forbes, Business Insider, and Entrepreneur.

  • Enter your name *
  • Enter your email address *
  •  
  •  
  • Feedback

This field is for validation purposes and should not be modified.

3. Design your blog with a free WordPress theme

Now that we’ve passed the crucial setup phase of starting a blog, it’s time to have a little more fun.

However, designing your WordPress blog is when you can start to feel a bit of friction with this process (if you’ve never worked on a blog before), but I promise you this won’t be too technical.

In addition… the last thing I want is for the minor technical aspect of starting a blog to derail your progress today. That’s why, in my free course How to Create a Blog in 7 Days, I break this technical setup process into an even more actionable step-by-step checklist for you.

If you want to start a blog and make money from it, WordPress is your smartest choice.

Let’s cover some basic terminology, so you understand why WordPress is the right platform (also known as Content Management System or CMS) to run your blog.

What is a content management system (CMS)?

What is WordPress?

Should I start a blog on WordPress (and is WordPress free)?

What if I want to create a blog with Wix?

Since I started blogging over a decade ago, I’ve been running my blog on WordPress and couldn’t be happier with the amount of flexibility, control, and long-term growth potential the decision has given me.

Now, one thing you need to be wary of is that WordPress comes on two very different platforms. There are WordPress.com and WordPress.org. They have almost the same name, but there are big differences between the two:

WordPress.com:

  • It is free to use (with strong restrictions)
  • It does not allow you to choose a custom domain name (i.e. your sitio.wordpress.com )
  • You have very limited monetization options (you can’t sell your ads)
  • Does not allow you to load plugins (for email capture and other things)
  • It has limited theme support, so it’s stuck with very basic designs
  • You have to pay to remove WordPress branding and get your domain as yoursite.com
  • Limited SEO and analytics

WordPress.org:

  • Fully customizable design, unlimited add-on, and unbranded options
  • Full control over your monetization efforts
  • Powerful SEO features (so people can find your site more easily)
  • Let’s start or add an eCommerce store or membership site
  • Small monthly fee (from the budget hosting plan you use to publish your blog online)

While the choice is yours, if you want to get the most out of your blog, be able to grow it with you, and eventually make money from it, WordPress.org is the way to go (and the exact process we’ve followed at all times). this guide). It is the CMS of choice that will sit in the background and power your blog.

How to install WordPress (and configure your blog settings)

Here’s a step-by-step video tutorial on how to install WordPress on your new blog and configure the right settings:

Naturalmente, en este video, no cubrimos todo sobre WordPress, pero recuerde que estos son los conceptos básicos que debe lograr primero .

Dedique tiempo a familiarizarse con el área de administración de su blog de WordPress. Desarrollará una comprensión mucho más profunda de cómo funciona WordPress y qué cosas puede cambiar rápidamente sobre la apariencia visual y la funcionalidad de su sitio con el tiempo.

Elegir el mejor tema de WordPress (gratuito)

Cuando todavía eres nuevo en comenzar un blog, generalmente no recomiendo comprar un tema de WordPress pago de inmediato. Una vez que tenga algo de tráfico y pueda justificar la inversión, entonces es inteligente elegir un tema premium con más funciones y opciones. Sin embargo, por ahora, un tema complejo será una distracción de tu prioridad más importante de atraer lectores a tu nuevo blog.

WordPress viene con un montón de temas gratuitos para elegir, así que comience con una de las opciones que le gusten en Apariencia> Temas> Agregar nuevo tema> Popular sin dedicar mucho tiempo a esto por ahora. Siempre puedes volver y cambiarlo más tarde.

Recomiendo elegir Kadence WP, Hello Elementor o Astra (todos los cuales son 100% gratuitos, rápidos y tienen la capacidad de actualizarse más tarde).

Me gustan más estos tres temas rápidos de WordPress porque son nítidos, limpios, simples y te ayudarán a configurarlo sin necesidad de invertir en un tema pago ya que recién estás comenzando tu blog. Más tarde, puede evaluar más de los otros temas de WordPress que existen o actualizar estos a sus versiones premium para obtener más funciones.

¿Qué pasa si quiero elegir un tema de WordPress diferente (o cambiar más tarde)?

Por qué el diseño es tan importante al iniciar un blog

Incluso si realmente no te importa el diseño, tus lectores cambiarán su comportamiento dramáticamente en función de las características del diseño de tu blog. De hecho, durante un estudio de 2012 de Google y la Universidad de Basilea, los investigadores encontraron que los usuarios juzgan la belleza estética de un sitio web y la funcionalidad percibida en 1/20 – 1/50 de segundo. Además, gracias a un pequeño sesgo psicológico llamado Efecto Halo, la gente extenderá ese juicio a todos los aspectos de tu blog.

“En menos tiempo del que se tarda en chasquear los dedos, los lectores deciden si confiar o no en su blog”.

Haga clic para twittear

Un buen diseño de blog genera confianza. Le dice a la gente que te preocupas lo suficiente por tu blog como para que se vea bien. Esto no significa que necesites animaciones locas o toneladas de fuentes y colores. De hecho, los mejores diseños son simples, claros y fáciles de leer.

Una vez que se haya decidido por el tema correcto para su blog de WordPress, es hora de sumergirse en el mundo de los complementos de WordPress, para ayudar a desbloquear aún más personalizaciones y trabajos de preparación para darle a su blog la oportunidad de convertirse en un negocio real.

7 complementos esenciales de WordPress que debe instalar en su blog hoy

Los complementos de WordPress juegan un papel crucial en el funcionamiento de su blog, y lograr que los complementos más esenciales se marquen lo más rápido posible es un paso importante que está diseñado para servir a su audiencia y funcionar bien para los motores de búsqueda.

¿Estás comenzando un blog de WordPress? Vas a querer estos 7 complementos ahora mismo.

Haga clic para twittear

¿Qué es un complemento de WordPress y por qué son importantes?

El único problema con los complementos de WordPress es que hay literalmente miles de complementos y herramientas de blogs diferentes para elegir. Sin embargo, para ayudarlo a eliminar todo el ruido … estos son los complementos de WordPress imprescindibles para instalar cuando comience a bloguear hoy:

  1. Yoast SEO : cuanta más gente pueda encontrar tu contenido, mejor será tu blog. El complemento Yoast WordPress lo ayuda a optimizar los títulos de las publicaciones de su blog, las descripciones, la longitud del contenido y otros elementos en todo su blog para que los motores de búsqueda puedan encontrarlo más fácilmente.
  2. WPForms : querrá que sus lectores puedan ponerse en contacto con usted fácilmente, lo que recomiendo encarecidamente, ya que alentará a otros blogueros que quieran colaborar con usted a tener una oportunidad fácil de comunicarse. WPForms es un complemento fácil de usar que le permite arrastrar y soltar formularios de contacto en cualquier página de su blog.
  3. Panel de control de Google Analytics para WordPress : este es un complemento de Google Analytics 100% gratuito que le permite ver todos sus datos analíticos relevantes directamente dentro de WordPress. Conecte el complemento a su cuenta de Google Analytics (puede registrarse para obtener una cuenta gratuita de Google Analytics aquí mismo) para averiguar quién visita su sitio, cuánto tiempo permanecen y cuáles son sus publicaciones de blog más populares.
  4. UpdraftPlus : Una vez más, a veces las cosas saldrán mal en tu blog (y no siempre estará totalmente bajo tu control). Siempre es inteligente tener un complemento de respaldo que te ahorrará todo tu trabajo de forma regular, y este gratuito se destaca por encima del resto.
  5. WP Rocket : los sitios web más rápidos se clasifican mejor en Google y brindan a sus lectores una mejor experiencia. WP Rocket es un complemento que almacena en caché sus páginas, reduce el tamaño de sus archivos y hace mucho más para garantizar que su blog se cargue más rápido para todos.
  6. MaxCDN : Hablando de velocidad, MaxCDN también hace que las imágenes y otros elementos estáticos de tu blog se carguen más rápido, lo que le otorga a este complemento las mejores calificaciones para considerarlo como un complemento al uso también de WP Rocket.
  7. Insertar encabezados y pies de página : a veces, para editar su tema, tendrá que agregar fragmentos de código a su encabezado o pie de página (no da tanto miedo como parece). Sin embargo, hacerlo en el código de su tema puede causar problemas. Este complemento te permite agregar pequeños fragmentos de código fácilmente para seleccionar ubicaciones alrededor de tu blog.
  8. Bonificación – Acordeón ligero : si te gusta la forma en que creo los cuadros de contenido plegables (estilo acordeón) aquí a lo largo de esta guía y en la sección de preguntas frecuentes cerca de la parte inferior de esta publicación, te recomiendo que instales el complemento gratuito que utilizo para crear ese contenido. las secciones cobran vida: Acordeón ligero. Con solo unos pocos clics con este complemento, puede agregar rápidamente la funcionalidad del cuadro de preguntas frecuentes plegable a su blog de WordPress.

Configuración básica del blog de WordPress para familiarizarse ahora

Hay muchas razones diferentes para comenzar un blog y la misma cantidad de objetivos únicos que puede tener en mente. Independientemente, vale la pena tener una comprensión básica de los aspectos más amplios del funcionamiento de WordPress, de modo que pueda controlar la apariencia visual de su blog.

Analicemos algunas de las configuraciones de imagen más grandes que puede encontrar en su panel de WordPress.

Enlaces permanentes (URL)

Cómo optimizar la configuración de enlaces permanentes de WordPress (haga clic para expandir)

Limpiar la URL de su sitio predeterminado

Cómo limpiar la URL predeterminada de su sitio (haga clic para expandir)

Configurar la página de inicio de tu blog

Cómo configurar la página de inicio de tu blog (haz clic para expandir)

Setting up your blog’s menu

How to set up a menu on your WordPress blog (click to expand)

Alright, we’ve covered the basic foundations of getting your blog’s WordPress settings dialed in. Now, let’s dig into creating a few of the main pages on your blog.

Creating the main pages of your blog (about, contact, hire)

From the moment you start a blog, you’ll want to showcase some basic information about yourself. Who you are. Why people should listen to you. How they can get in touch with you if they have questions or want to work with you.

These pages are all pretty standard, but they’re also a great way to have some fun and let your readers get to know you. I use my own About page to not only introduce who I am and tell my story but also to explain my value proposition (for potential clients looking to hire me as a freelance content marketer) and show recent achievements.

Here are step-by-step instructions for how to write an About Me page that does this on your blog, too:

How to write an About page for your blog

You might not think much about it, but your About page can quickly become one of the most popular pages on your blog.

How to write your blog’s about page (click to expand)

Use su página acerca de para mostrar el valor que está creando para sus lectores y trabaje duro para ganar esa atención.

Cómo escribir una página de contacto para tu blog

Otra página que a menudo se pasa por alto y que querrás incluir desde el principio cuando comiences un blog, es una forma sencilla para que las personas se comuniquen contigo.

Si bien la mía profundiza más, su página de contacto puede ser tan simple como tener su correo electrónico y cuentas de redes sociales en una página.

Cómo crear una página de contacto para su blog (haga clic para expandir)

Piense en los tipos de comunicación que desea de sus lectores y use su página de Contacto para establecer esas expectativas de inmediato.

¿Nuevo en comenzar un blog con WordPress? Consulte estos tutoriales técnicos

Si está iniciando un blog en WordPress y desea dedicar un poco más de tiempo a ajustar las cosas y experimentar con todas sus configuraciones, consulte estos tutoriales rápidos de WordPress:

  • Cómo cambiar el tamaño de fuente en su blog
  • Cómo cambiar el color de la fuente en su blog
  • Cómo hacer un enlace en el que se puede hacer clic
  • ¿Qué es un redireccionamiento 301?
  • ¿Qué es una fuente RSS?
  • Cómo agregar imágenes en WordPress
  • 12 ejemplos de diseño de blog (y mejores prácticas)

¿Quieres mi curso gratuito: cómo iniciar un blog rentable en 7 días?

Ingrese su nombre y dirección de correo electrónico y obtendrá acceso instantáneo a mi curso que ha aparecido en Forbes , Business Insider y Entrepreneur .

  • Ingrese Su Nombre *
  • Ingrese su dirección de correo electrónico *
  •  
  •  
  • Teléfono

Este campo tiene fines de validación y no debe modificarse.

4. Escribe tu primera publicación de blog

No lees un blog porque se vea bien o porque se publique con frecuencia. (Aunque ambos ayudan).

Lees un blog porque te importa lo que dice. La creación de contenido sólido es lo que te traerá lectores y te ayudará a ganar dinero con los blogs.

¿Quieres iniciar un blog? Primero, debes preocuparte por los temas que estás cubriendo.

Haga clic para twittear

Antes de ir demasiado lejos en el camino de la creación de un plan de negocios de blog, diseñar su hoja de ruta de contenido y escribir su primera publicación de blog, debe responder una pregunta simple … ¿Por qué?

  • ¿Por qué te preocupas por el tema sobre el que escribes en tu blog?
  • ¿Por qué otras personas deberían escuchar lo que dices?
  • ¿Por qué es este un tema al que puede agregar valor?

Para responder a estas preguntas, me gusta pensar en un blog como cualquier otro negocio y volver a enfatizar la importancia de elegir un nicho claro.

¿Qué es un nicho de blog?

¿Mi blog necesita tener un nicho de inmediato?

“Cuando le escribes a todo el mundo, no le estás escribiendo a nadie. Si empiezas un blog, necesita un nicho claro”.

Haga clic para twittear

Ahora, si no está seguro, o si no le viene a la mente ningún nicho de inmediato, está bien. Podemos convencerlo con algunas preguntas.

Haga estas preguntas para determinar un nicho inteligente para comenzar un blog:
  • ¿Qué interés o sueño de tu infancia te parece emocionante?
  • ¿Cuál es la mejor parte de tu día?
  • ¿Tienes aficiones o pasatiempos que quieras aprender?
  • ¿Cuál es un valor profundamente tuyo?
  • ¿Cuál es un logro del que estás increíblemente orgulloso?

De inmediato, debe tener una idea o dos para un nicho claro sobre el que podría comenzar a bloguear. Está bien si su nicho crece, evoluciona y cambia con el tiempo.

Dando un paso más: cómo saber si existe una oportunidad de negocio para el nicho de tu blog

Si desea ganar dinero con su blog, también querrá hacer un poco de investigación para ver si existe una demanda de mercado para su nicho. Lo que esto significa es: ¿Están las personas buscando activamente aquello sobre lo que estás escribiendo? ¿Y puede agregar valor y ayudarlos de una manera que le genere dinero?

Para crear un negocio desde tu blog, necesitas resolver un problema real para las personas. Para hacer esto, utilizo una hoja de cálculo simple que llamo Verificador de demanda de mercado de nicho (puede obtener una copia gratuita en mi curso aquí mismo), que lo ayudará a asegurarse de crear contenido que su público objetivo encontrará útil.

Tome el nicho de blog en el que está pensando y proponga de 5 a 10 frases de palabras clave o temas dentro de ese nicho sobre el que escribiría. Entonces, si quisiéramos comenzar un blog sobre tocar la guitarra, podría elegir palabras clave como “los mejores libros de guitarra”, “cómo tocar la guitarra”, “acordes de guitarra para principiantes”, “qué guitarra debería comprar”, etc.

Ahora, investiguemos un poco las palabras clave. Ingrese una de esas palabras clave de arriba en su búsqueda de Google. Si hay decenas de millones (o más) de resultados, es un indicador bastante fuerte de que a las personas les importa tu tema. Pero para estar más seguro, me gusta usar una herramienta gratuita como Twinword Ideas para verificar el volumen de búsqueda mensual (cuántas personas buscan este término cada mes).

Haga esto para cada una de sus palabras clave y observe los resultados. Si todas sus palabras clave principales tienen un volumen de búsqueda mensual de 5,000 a 10,000, definitivamente tiene un nicho potencialmente rentable. Si está demasiado por encima de eso, en los cientos de miles de búsquedas mensuales, es posible que desee ser más específico con su nicho en lugar de competir con sitios web establecidos mucho más grandes sobre temas más populares.

Lluvia de ideas para publicaciones de blog inteligentes (mediante la investigación de palabras clave)

Incluso una vez que haya establecido el nicho sobre el que estará blogueando, debe hacer una investigación inteligente de palabras clave para generar las ideas de publicaciones de blog correctas que realmente le atraerán lectores.

Entonces, ¿qué pasa con las publicaciones reales que vas a escribir? ¡La buena noticia es que puedes escribir honestamente lo que quieras! Después de todo, este es tu blog y uno de los principales beneficios es que es tu plataforma para hablar y compartir. Pero las ideas no siempre surgen de forma natural.

Aquí es donde creo que un simple calendario editorial es tan importante. Es solo un documento básico para completar que le dará una hoja de ruta para saber siempre lo que está escribiendo a continuación. Te libera para dedicar más tiempo a la diversión de armar publicaciones, sin golpearte la cabeza contra la pared tratando de pensar en ideas para publicaciones de blog.

5 formas de crear ideas inteligentes para publicaciones de blog

Aquí hay un proceso simple que utilizo para crear las publicaciones de blog específicas que escribo para mi propio blog.

5 formas de generar ideas únicas para publicaciones de blog (haz clic para expandir)

Si todavía necesito más ideas, recurriré a algunas tácticas creativas más …

  • Ver lo que cubrieron otros bloggers en mi nicho (y lo que hizo bien).
  • Echando un vistazo a mis publicaciones más exitosas para ver qué les gusta más a los lectores.
  • Hacer más publicaciones de resumen de citas (como mis publicaciones sobre consejos comerciales y herramientas comerciales en línea) que no requieren un montón de pensamiento y esfuerzo originales de mi parte.
  • Charlando con blogueros en mi espacio e intercambiando ideas nuevas.
  • Hablando de lecciones específicas que he aprendido recientemente (y mis consejos).
  • Reflexionando sobre los errores de blogs que he cometido y las tácticas que funcionan hoy.

En este punto, normalmente tengo un calendario de contenido completo. ¿Aún necesitas más inspiración para el contenido? Aquí hay más de 201 ideas ganadoras para publicaciones de blog.

Ahora estás listo para escribir tu primera publicación de blog.

Una vez que haya decidido cuál es la primera publicación de blog que desea escribir, navegará a la sección “Agregar nueva publicación” desde su panel de WordPress.

Vaya a Publicaciones> Agregar nuevo, que se verá así aquí mismo:

A continuación, lo llevarán a una nueva página de artículo que se verá así (un lienzo totalmente en blanco):

Escribir un título de publicación de blog que anime a los lectores a hacer clic

Una de las razones por las que escribes en un blog es para atraer lectores, ¿verdad? Bueno, vale la pena esforzarse en aprender a escribir un titular que atraiga a los lectores y, lo más importante, cumpla la promesa de lo que su artículo realmente está ayudando a lograr.

Entonces, digamos que ha determinado que su blog de caminatas debe comenzar analizando algunas caminatas subestimadas en el norte de California. A continuación, haga clic en la barra “Agregar título” en la página de su nueva publicación y escriba un título como …

Como punto de partida para escribir un título sólido, aprenda observando los titulares de otros bloggers exitosos en su nicho:

  • ¿Suelen liderar con números?
  • ¿Cuántos de los titulares de sus artículos incluyen paréntesis?
  • ¿Le parece una buena práctica poner en mayúscula la primera letra de cada palabra?

Echa un vistazo a algunos de los titulares más recientes de mi blog para que puedas inspirarte sobre cómo podrías querer estructurar tus titulares (y lee mi guía definitiva para escribir titulares de blogs).

Si aún no está seguro de cómo titular una nueva publicación, haga una búsqueda en Google de la frase clave de destino que está buscando y obtenga inspiración para las formas en que se escriben otros títulos; asegúrese de no copiar directamente a otros bloggers, pero eso le indicará la dirección correcta.

Elegir una URL de publicación de blog compatible con SEO

Es extremadamente importante que personalice la URL de su nueva publicación, si espera que se clasifique bien en los resultados de búsqueda orgánicos de Google.

Cómo configurar una URL compatible con SEO para las publicaciones de su blog (haga clic para expandir)

Elaboración de una introducción convincente para su nueva publicación de blog

Tienes una o dos oraciones para convencer a los lectores de que tu nueva publicación vale la pena. Aquí hay una introducción de ejemplo de publicación de blog que acabo de escribir en menos de dos minutos para nuestro ejemplo de caminata:

Mientras aprende a escribir una publicación de blog que mantenga a los lectores interesados, aquí hay algunas cosas que debe y no debe hacer para crear una introducción sólida.

Lo que se debe y no se debe hacer al escribir una introducción a una publicación de blog (haga clic para expandir)

La estrategia más sencilla para escribir una introducción convincente es responder al quién, qué, dónde, cuándo y por qué lo antes posible. Esto puede parecer contrario a la intuición, pero otro truco es comenzar primero con la conclusión . En la era de los períodos de atención cortos, la gente se ha cansado de perder el tiempo en publicaciones de blogs de clickbait que no llevan a ninguna parte.

Cuanto más rápido pueda establecer relevancia para su lector, bríndeles una razón sólida para creer que encontrarán lo que están buscando en la publicación de su blog, más probable será que profundicen en su artículo y lo compartan con otros.

Optimización del diseño y la distribución de la publicación de su blog

En última instancia, lo que se ve “bien” es subjetivo y depende de usted, en función de lo que crea que sus (futuros) lectores resonarán más. Pero una de las lecciones más importantes que he aprendido a través de iniciar un blog de la mía, es que el diseño importa mucho.

5 reglas para estructurar el diseño perfecto de una publicación de blog (haz clic para expandir)

Estos cinco principios de diseño probados a lo largo del tiempo serán inmensamente útiles para construir un diseño de blog atractivo (que sea fácil de digerir para los lectores).

Hacer clic en publicar en su primera publicación de blog

Una vez que haya escrito su primera publicación de blog (y lo ideal es que llegue al rango de más de 1,000 palabras), ¡ya casi está listo para publicar!

Tómese unos minutos para verificar las sugerencias de Yoast SEO y asegúrese de que la publicación de su blog sea compatible con SEO, lo que le dará la mejor oportunidad de obtener una buena clasificación en la búsqueda orgánica.

Después de marcar la configuración de SEO, elija en qué “Categoría” se incluirá esta nueva publicación y marque esa casilla. Entonces, ¡estás listo para publicar!

¡Y bum! Es así de fácil si lo permites

Ahora, si como yo, aprecias un gran diseño, antes de publicar en tu primera publicación de blog, hay un último paso que puedes dar.

Los estudios muestran que las publicaciones de blog con imágenes obtienen un 94% más de visitas que las que no las tienen. Y cuando se trata de publicaciones que se comparten en las redes sociales, los tweets con fotos obtienen un 150% más de retweets que aquellos sin uno, mientras que las publicaciones de Facebook con imágenes obtienen 2.3 veces más participación. Agregar algunos elementos visuales puede casi duplicar la cantidad de vistas y expandir los recursos compartidos que recibe una publicación de blog.

Recursos fotográficos gratuitos para blogs

Una de las formas más fáciles de agregar un toque visual a las publicaciones de tu blog es con hermosas imágenes y diseños. Afortunadamente, en los últimos años, ahora hay una serie de sitios de alta calidad que ofrecen fotografías increíbles que se pueden usar completamente gratis para su blog; mi favorito es Unsplash:

Unsplash (para imágenes de blog y fotos de stock gratuitas)

Unsplash es el mejor recurso en línea para fotos subidas por usuarios completamente gratis para su blog. Cada foto que aparece en Unsplash es seleccionada por su equipo para asegurarse de que sea de alta calidad. Bajo la licencia de Unsplash, ni siquiera tienes que atribuir al fotógrafo (sin embargo, te recomiendan que lo hagas), lo que hace que Unsplash sea la opción más fácil para la fotografía de blog gratuita.

Otros excelentes recursos fotográficos gratuitos para blogs que vale la pena mencionar

  • Wikimedia Commons: más de 21 millones de fotos e imágenes de toda la historia que ahora son de dominio público y de uso gratuito.
  • Life of Pix: Impresionantes fotos gratuitas donadas por una agencia de publicidad en Montreal, Canadá.

Bono: creación de una estrategia de contenido de blog

He tenido la suerte de trabajar para algunas empresas fantásticas y me pagan por aprender sobre la importancia de tener una estrategia de contenido para tu blog. He aplicado con éxito esas mismas lecciones a mi propio blog, haciendo muchos ajustes y adiciones a lo largo del camino. Y si tiene problemas con sus esfuerzos de planificación de contenido, tome mi paquete de planificador de blogs gratuito y mejore las cosas hoy.

¿Qué es una estrategia de contenido de blog?

A continuación, le mostramos cómo crear una estrategia básica de contenido de blog hoy:

  1. Defina los objetivos de su blog : ¿Cuál es su propósito al iniciar un blog? ¿Qué quieres lograr con el contenido de tu blog? Este objetivo puede cambiar a medida que crezca su blog, pero sigue siendo importante conocerlo desde el principio.
  2. Conozca a los lectores de su blog (y dónde pasan el rato) : sus lectores determinarán si su blog tiene éxito o no. Para escribir para ellos, es necesario que los comprenda realmente, por lo que es útil que también esté escribiendo para usted mismo. Es útil para investigar un poco sobre la audiencia para la que estás escribiendo. Piense en los datos demográficos y psicográficos de su público objetivo. La demografía son los rasgos cuantitativos de sus lectores (edad, género, ubicación, cargo) y la psicografía son los rasgos menos medibles como valores, intereses, actitudes y sistemas de creencias. Una vez que haya escrito estas cualidades, puede comenzar a pensar en una persona para la audiencia, una versión ficticia de su lector ideal.
  3. Decide sobre los principales pilares de contenido de tu blog : cuando se trata de decidir sobre qué vas a escribir, es bueno tener algunas categorías de orientación a las que te referirás. Me gusta llamar a estos pilares de contenido, ya que son la base que sostiene el resto de tu blog. Por ejemplo, si está iniciando un blog sobre finanzas personales, sus pilares podrían ser: consejos sobre finanzas personales, entrevistas con expertos, noticias de la industria, pago de deudas u otros. Cada uno de estos pilares puede tener cientos de publicaciones de blog escritas debajo de ellos. También todos trabajan juntos para demostrar que eres un líder intelectual en tu nicho.
  4. Planifique el contenido que va a crear poco después de comenzar su blog : poco después de lanzar su blog, vale la pena tomarse un poco de tiempo para planificar su canal de contenido para las próximas semanas (posiblemente meses). Nunca se sabe cuándo su primera publicación de blog podría volverse viral. En ese caso, querrá tener al menos un plan de juego para atraer rápidamente a los nuevos lectores que obtenga. Incluso solo una o dos publicaciones de blog debajo de cada uno de sus principales pilares de contenido son suficientes para comenzar, idealmente en forma de contenido de hoja perenne que resistirá la prueba del tiempo.

“Cuando comienzas un blog, comienza poco a poco y comprométete a crecer constantemente durante las próximas semanas y meses”.

Haga clic para twittear

Hemos recorrido un largo camino en esta guía. Has pasado de aprender los tecnicismos hasta publicar tu primera publicación.

Es hora de hablar sobre lo que sucede después de haber publicado su primera publicación de blog … promocionando su contenido, generando tráfico y eventualmente ganando dinero con su blog.

¿Quieres mi curso gratuito: cómo iniciar un blog rentable en 7 días?

Ingrese su nombre y dirección de correo electrónico y obtendrá acceso instantáneo a mi curso que ha aparecido en Forbes , Business Insider y Entrepreneur .

  • Ingrese Su Nombre *
  • Ingrese su dirección de correo electrónico *
  •  
  •  
  • Nombre

Este campo tiene fines de validación y no debe modificarse.

5. Promociona tu blog y consigue lectores

Ahora que estamos cerrando 2020, podemos mirar hacia atrás y ver que mi blog atrajo más de 4.4 millones de lectores solo el año pasado. Usaremos mi experiencia para pasar de comenzar un blog a llevar rápidamente a millones de lectores a mi contenido. ¿Qué haces una vez que has presionado publicar en tus primeras publicaciones de blog? Es hora de aprender a promocionar el contenido de su blog.

Esta es la razón por la que empresas como LinkedIn, Zendesk, Adobe, Close, Intuit y más me contratan como consultor: para escribir contenido para sus blogs, enseñarles cómo promocionar su contenido y atraer nuevos lectores.

If you want to create a successful blog, spend more time promoting your content than writing it.

Click to Tweet

Here are some of the best ways to start sharing your blog posts and introduce them to new readers. And if you want even more strategies, here’s my guide to learning how to drive traffic to your website, where we dig even deeper into the tactics I’ve used to grow my blog to millions of readers annually.

Use social media to promote your blog

The first obvious place to go when you want to find readers is social media. Facebook, Twitter, YouTube, Pinterest, LinkedIn, Reddit, Instagram, Snapchat, and TikTok are some of the most important networks today. Whichever platform best suits your niche interests and audience, it’s the right one for you. And that’s an important note. There’s no point in trying to promote your blog posts on all social media platforms.

“Share your blog content on the social media your audience spends time on.”

Click to Tweet

Look for the social channels that give you the best return

How to choose which social networks to promote your blog on (click to expand)

Use YouTube to increase your blog’s audience (click to expand)

3 tools to help you manage your social media promotion (click to expand)

The key information here is that you’ll need to experiment and see which networks work best for you.

Just because you’ve started a blog, you don’t have guaranteed readers. Here’s how to generate traffic.

Click to Tweet

Guest blogs on other blogs and relevant sites such as Medium, Quora, and Linkedin

One of the best things about starting a blog is that you’re joining a community of other bloggers who love to help each other. Guest blogging on other relevant sites is the #1 best way to connect with an already established audience. Check out my ultimate guide to guest blogging for a full tutorial, but we’ll cover the highlights here.

I’ve written hundreds of guest posts over the past decade, and it’s been the single best strategy for promoting my blog content.

How to land your first guest blog post (click to expand)

How to republish your content on other blogs (click to expand)

The key point of all this is that you want to look for places where your audience is and be present there, whether it’s other blogs, communities, or social platforms.

Forums and message boards for bloggers

Often, simply throwing your ideas into the void of social media isn’t very effective.

Instead, being part of specific forums and online communities can give you a better return on your time, if you find the right ones. Explore the relevant groups on Facebook to see if there are vibrant communities that would be a good place to start.

How to find the right forums and message boards (click to expand)

Now, if your search doesn’t show any Facebook groups with a decent number of members (over 5,000), there are other options. Look for more general groups that relate to your niche on Facebook, LinkedIn, Reddit, or independent forum websites.

My favorite online groups for entrepreneurs (click to expand)

Remember, forums and message boards aren’t just places to download links to your blog posts. You need to provide value before you ask for something in return. So, start by building relationships and interacting with people there.

Using an email newsletter to increase your blog audience

One of the best forms of blog promotion is not for other audiences, but for yours (over time). An email newsletter is the most powerful way to keep current readers engaged with the work you’re doing and one of the things you need to set up right away.

Creating your email list can also be relatively simple. Place a sign-up form on your posts and key pages on your site. I use a tool I love, called ConvertKit, to manage the 150,000 or so email subscribers I have now on my blog, but Mailchimp is the best free email marketing tool to start with.

Not sure which email marketing tool to use when starting a blog?

Read my detailed comparison of ConvertKit vs AWeber vs Mailchimp for my take on where you should start and when to upgrade to more robust email marketing tools.

I send my community an update every time I post a new blog post, have a resource I want to share, or when new podcast episodes are posted, and this now ensures that my content is quickly seen by thousands of people from the start. Email marketing has been by far the biggest growth and revenue driver for my blog, and something I can’t suggest enough among all the blog marketing strategies you can invest in.

Other ways to promote your blog and get more traffic

Outside of promotion on social media, through guest posts, on forums, and via email, here are some other techniques I’ve personally used to grow my blog audience quickly.

4 most creative ways to promote your blog (click to expand)

Remember that the only thing standing in the way of your blog’s growth is you. It will take some ingenuity and will to experiment, but it’s worth the effort.

Almost every guide on how to start a blog stops long before this point. Now, I’m going to equip you with the tools (and strategies) to go from starting your new blog to building a real business around you, based on my experience growing this blog to over 500,000 monthly readers and $50,000/month in revenue.

Let’s talk about how to (eventually) make money from your blog.

6. Earn money with your blog

Last year alone, my blog generated $449,107 in revenue (ignore the $0 in expenses here, you can see those details in my blog’s income reports).

I do not share this to show off, but for you to understand. I know what I’m talking about when it comes to starting a blog and generating significant income with it. Also, I’ll be the first to tell you that these types of revenue figures are not typical of blogging and that it has taken me over 6 years to get to this point in my blogging business.

There’s a reason why making money with your blog is at the end of this guide to starting a blog. Unless you already have a large audience somewhere, you can’t expect to make money right away; monetization shouldn’t be your number one focus right now, but something to work on.

Still, it’s nice to have an idea of the ways you’d like to make money from blogging as you go on this new adventure. Some of these monetization strategies will be easier to implement than others while your readership continues to grow.

1. Self-employment (sale of its services)

If you want to start making money from your blog as quickly as possible, then selling your services (by getting blogger jobs, freelance writing jobs, or selling your experience as a service) is the easiest option by far. In fact, until very recently, I was still working as a freelancer as a blog monetization channel for my own business:

All you need to get an independent client is a strong enough pitch, which is where choosing to start a blog (first) will help significantly. You’ll want to build your key pages (About, Contact, Hire Me) and show at least a couple of examples of the type of work you’ve done and will soon be presenting to independent clients.

If you don’t have those work samples yet… don’t let that stop you. Create those sample articles, designs, or other deliverables and save them to your blog as if they were a project you’re paid to produce.

If you have a skill that you can sell as a service, then you’re already prepared to go out and start launching leads. That ability could be something like…

  • Writing (one of the top blogging skills you’ll want to master)
  • Design
  • Photography
  • Marketing
  • Development (see these WordPress developer job sites)
  • Public relations
  • Social Media Management
  • Virtual assistance
  • Community building
  • Paid advertising or SEO campaigns
  • Business strategy or project management
  • The list goes on… because any skill can be monetized

Today, I still regularly book new independent clients (such as LinkedIn, Zendesk, Adobe) for $5,000/month or more and they hire me to advise and execute the creation of blog marketing campaigns for their organization.

If working as a freelancer sounds like your cup of tea, you’ll want to grab my (free) collection of all my best resources, tools, and templates for freelancers. That resource pack is the culmination of over 8 years of perfecting my standalone contract template, proposal template, cold email templates that convert new clients, and more.

I also prepared a detailed guide to get started with freelance work that you’ll want to read and another great fundamental read on how to develop a presentation process that works for your type of business is my guide for freelancers on sending emails cold. And if you want to try some of the websites where freelance clients are already looking for talented help, here are my lists of the best blogging job sites and the best freelance work sites.

2. Affiliate Programs

Each month, I earn a substantial amount of passive income from the affiliate programs I’m a member of (sometimes over $50,000+). For example, here is a screenshot of my blog income from a single affiliate program (Bluehost) during the first 5 months of last year.

Desde que comencé un blog aquí hace poco más de 7 años, los ingresos de los afiliados han crecido gradualmente hasta convertirse en la fuente de ingresos más grande para mi negocio, y he estructurado mi blog para generar ingresos de afiliados debido a lo pasivo que es una vez que has hecho el Trabaja (duro) para encontrar una fuente de tráfico sostenible para tu contenido.

¿Cómo funcionan los programas de afiliados?

La mayoría de las marcas más importantes tienen programas de afiliados. Piense en empresas como Amazon, hasta los jugadores clave en nichos específicos como la educación en línea, donde marcas como CreativeLive y Udemy tienen programas lucrativos. Aquí hay una instantánea de mis ganancias recientes de solo un par de otros programas:

Una vez que consiga un pequeño número de lectores, puede salir y negociar un acuerdo de afiliación más ventajoso con empresas que tienen productos relevantes que desea promocionar a su audiencia. Para MUCHO más sobre el tema de la monetización de su blog con ingresos de afiliados, consulte estas guías:

  • Más de 53 mejores programas de afiliados para bloggers en 2021 (para obtener ingresos de afiliados)
  • 10 formas en las que el marketing de afiliados puede transformar completamente su blog
  • Cómo gano $ 1,000 adicionales al mes con el marketing de afiliación de Amazon

3. Contenido de blog patrocinado

A menos que ya tenga una audiencia de tamaño decente en su blog (o cuentas sociales), llevará algún tiempo aumentar su número de lectores hasta un punto en el que el contenido patrocinado sea una opción viable de monetización.

¿Qué es el contenido de un blog patrocinado?

¿Cuánto tráfico necesitas para conseguir patrocinadores de blogs?

La mejor manera de hacer contenido patrocinado sin alienar a tus lectores es entretejiéndolo en tu estilo de publicación típico (como lo he hecho con esta publicación patrocinada y esta también).

4. Cursos en línea

Una vez que tenga una habilidad (o experiencia) que otros también quieran aprender, es relativamente fácil empaquetar sus mejores consejos (como mis consejos para blogs), estrategias, tácticas y tutoriales en un curso en línea donde las personas pueden pagar por el acceso para acelerar su aprendizaje. mucho más rápido de lo que lo harían de otra manera atravesando el tambaleante proceso de aprendizaje a través de prueba y error.

Solo el año pasado, generé más de $ 60,000 con el lanzamiento de mi curso de blogs premium, Built to Blog, que lleva a los estudiantes mucho más allá de comenzar un blog y hacia estrategias avanzadas para obtener lectores y generar ingresos a partir de sus blogs.

Lo bueno de un curso en línea como una ruta de monetización para su blog (o como lo he hecho con la venta de libros de blogs también) es que no necesita una gran audiencia para ganar dinero con los cursos en línea. Lo mismo ocurre si elige escribir un libro electrónico y vender ese producto digital a su audiencia.

Cómo lanzar un curso en línea rentable (haga clic para expandir)

5. Anuncios de blogs tradicionales (redes publicitarias)

Solía ​​tener varios anuncios de blogs pequeños que se mostraban en mi contenido (de una de estas principales redes de publicidad de blogs) que me generaban entre $ 1,500 y $ 2,000 por mes en ingresos incrementales, antes de desactivar los anuncios a favor de optimizar para otras fuentes de ingresos. .

Fui miembro de una pequeña red publicitaria llamada Carbon Ads durante los primeros años de mi viaje de blogs, donde se asocian con bloggers y nos emparejan con anuncios de nuevas empresas de alta calidad como Slack, Asana, Freshbooks, Monday, Upwork y otras. marcas dirigidas con las que mi audiencia ya está familiarizada.

¿Cuánto puedo ganar con los anuncios de blogs?

¿Cuáles son las mejores redes publicitarias para que los blogueros se unan?

En general, la publicidad tradicional de CPC o CPM no se vuelve muy rentable (al menos como una fuente viable de ingresos sustanciales para blogs) hasta que usted está generando más de 1 millón de lectores mensuales, por lo que no es un gran canal de monetización en el que concentrarse. el corto plazo. Pero, cuando comienzas un blog, puede ser una de las formas más fáciles de ganar dinero con tu tráfico sin mucho esfuerzo adicional.

6. Patrocinios de podcasts

Otra excelente manera de comenzar a monetizar tu blog es lanzando un podcast (simple) para tus lectores. Puede utilizar su tráfico y el número de oyentes tempranos para reservar patrocinios de marcas que quieran llegar a su tipo de lectores y oyentes. Aquí está la trayectoria de crecimiento de mi podcast durante su primer año:

Incluso puede combinar ofertas de colocación de anuncios de podcast con publicaciones de blog patrocinadas en su sitio para endulzar realmente el trato. Y entiendo que lanzar un podcast mientras todavía estás dominando los blogs suena como una distracción, pero ten en cuenta que un podcast puede ser tan simple como conversaciones casuales con otros blogueros de tu industria.

Cómo ganar dinero con patrocinios de podcasts

Para obtener más información sobre la mecánica detrás del lanzamiento de un podcast y monetizarlo junto con su blog (incluida la elección del alojamiento de podcasts adecuado), consulte este episodio de mi programa con Michael Sacca de Rocketship.fm, cuyo podcast se convirtió en una fuente de $ 10,000 / mes. de ingresos secundarios mientras aún conserva su trabajo diario en ventas y marketing. Es una verdadera clase magistral para iniciar un podcast que no querrá perderse.

7. Productos físicos (comercio electrónico) y herramientas de software

Con un concepto similar al lanzamiento de un curso en línea para la audiencia de su blog, otra excelente manera de monetizar a su audiencia es vendiendo un producto físico o una herramienta de software a las personas de su comunidad, especialmente si va a iniciar una tienda de comercio electrónico (con el derecho creadores de sitios web de comercio electrónico) para vender productos relacionados con lo que necesitan sus lectores.

Al final del día, todo esto se reduce a resolver los problemas que tienen los lectores de su blog. Si necesita algún incentivo adicional, considere que el 75% de los compradores en línea dicen que usan las redes sociales como parte de su proceso de compra.

Lo que solía ser un negocio mucho más intensivo en mano de obra, el comercio electrónico se ha convertido en una excelente manera de monetizar una audiencia de lectores en su blog, especialmente con la proliferación de los servicios de envío directo y cumplimiento de pedidos.

Además de venderle a su propia audiencia, puede aprovechar los programas de lealtad que incentivan a los clientes a invitar a sus amigos a comprar con ofertas como descuentos para clientes nuevos, pruebas gratuitas de un mes, programas de obsequios y más. Estos canales crean oportunidades para amplificar su mensaje y difundir sus productos a través de esfuerzos de marketing de boca en boca que no le costarán ni mucho menos tarifas publicitarias similares.

Cómo (simplemente) lanzar un producto a la audiencia de su blog

Sintonice mi entrevista con Hiten Shah, quien pasó de enseñarse a sí mismo cómo iniciar un blog, a ahora usar su blog personal como una forma de conectarse con su audiencia y lanzar herramientas de software rentables como resultado de las conversaciones de validación que ha tenido con ellos. .

8. Asociaciones comerciales

De todas las formas de monetizar tu blog, esta es la más amorfa. Quién sabe a quién conocerás como resultado. ¿Qué pasa con los futuros invitados en su podcast? Las posibilidades aquí para tropezar con oportunidades de asociación son infinitas.

Como resultado de seguir con mi blog durante varios años, he podido usarlo como una herramienta para conocer a algunos emprendedores increíblemente talentosos. Aquí hay algunos ejemplos de cómo mi decisión se ha convertido en asociaciones rentables:

  • Colaboré con mi amigo Jory (un escritor) que conocí debido a mi blog, para hacer crecer juntos una agencia de marketing de contenido de $ 10,000 / mes
  • Lancé nuevos sitios web (como SmartWP) con mi amigo Andy, que tiene una audiencia similar a la mía.
  • Trabajé con un ex invitado de podcast para ayudar a crear una herramienta de software que imaginé durante años

Es cierto que no hay tantas formas de diseñar auténticamente la creación de este tipo de asociaciones, además de hacer crecer su marca y el alcance de su blog, y luego ser receptivo a las personas e ideas creativas que se le presentan a medida que lo descubren. .

Por otro lado, si hay alguien en su espacio con quien realmente desea colaborar y trabajar, cree una estrategia de una manera en que pueda agregar valor a su negocio.

Cómo iniciar un blog en 2021: conclusiones finales para los nuevos blogueros

En última instancia, hacer crecer un blog exitoso se reduce a estar emocionado y comprometido con su nuevo blog. Si desea que la gente lea lo que está escribiendo, debe darles una razón para hacerlo.

Escriba contenido emocionante, conéctese con personas de su nicho y comparta con entusiasmo en qué está trabajando.

Seguirá el tráfico, la monetización y todo lo demás.

Escribí esta guía porque comenzar un blog ha sido una de las decisiones más empoderadoras y transformadoras que he tomado en mi vida.

Y espero que a estas alturas se sienta lo suficientemente seguro como para salir y comenzar su propio blog.

Me encantaría tenerte en mi curso gratuito de 7 días que amplía las enseñanzas de esta guía. También nos sumergimos aún más en temas como generar tráfico, mi proceso de escritura personal, monetizar tu blog y más.

Do you want my free course: how to start a profitable blog in 7 days?

Enter your name and email address and you’ll get instant access to my course that has been featured in Forbes, Business Insider, and Entrepreneur.

  • Enter your name *
  • Enter your email address *
  •  
  •  
  • Email

This field is for validation purposes and should not be modified.

Infographic: How to Start a Blog (for Profit) This Year

For those more visual learners, I also prepared this infographic that breaks down the process of starting a blog and my personal experience that generates both traffic and revenue from your blog. Enjoy!

¿Quiere compartir esta infografía sobre cómo iniciar un blog en su sitio? ¡Envíeme un correo electrónico a ryan@ryrob.com y lo conectaré!

Preguntas frecuentes sobre cómo iniciar un blog (preguntas frecuentes) La gente también pregunta

Recibo docenas de preguntas todos los días de lectores (como usted), que están aprendiendo a crear un blog por primera vez. Aquí están mis respuestas a las preguntas más comunes sobre los blogs para principiantes que la gente también hace cuando comienza a escribir un blog.

Preguntas frecuentes sobre cómo empezar

¿Qué es un blog?

¿Puedes crear un blog gratis en 2021?

¿Cómo se inicia un blog gratis?

¿Cuánto cuesta iniciar un blog en 2021?

¿Los blogs siguen siendo relevantes en 2021?

¿Por qué debería empezar un blog? 6 buenas razones para (y 4 razones para no hacerlo)

How do you pick the right name for your blog?

How do I determine how much demand there is for the topics I want to blog about?

El nicho que elegí está demasiado lleno. ¿Cómo me destaco?

¿Cómo inicio sesión en WordPress una vez que he cerrado la sesión?

Preguntas frecuentes sobre tráfico y monetización

¿Cómo se les paga a los blogueros?

¿Cuánto ganan los blogueros?

¿Cuánto tiempo se tarda en empezar a ganar dinero con un blog?

¿Tengo que pagar impuestos sobre los ingresos de mi blog?

¿Cómo consigo que los lectores vengan a mi blog?

¿Qué es el fragmento enriquecido de Google y cómo clasificarlo allí?

<hr size=0 width=”100%” noshade style=’color:#5E5E5E’ align=center>

¡Uf! Muy bien, he respondido muchas preguntas, pero por favor, sigan respondiendo en los comentarios a continuación.

Resumen rápido de cómo iniciar un blog en 6 sencillos pasos

Para resumir, necesitas:
  • Elija el nombre y el nicho de su blog
  • Obtenga su blog en línea (alojamiento web)
  • Diseña tu blog con un tema gratuito de WordPress
  • Escribe tu primera publicación de blog
  • Promociona tu blog y consigue lectores
  • Gana dinero con tu blog

¡Eso es todo! Ahora, si está buscando algo de lectura adicional para ayudarlo en su viaje de blogs, aquí están mis mejores éxitos para leer (y marcar) hoy:

  • Cómo escribir una publicación de blog (la gente querrá leer)
  • Cómo nombrar un blog de manera inteligente: más de 25 ejemplos de nombres de blogs
  • Cómo elegir un nicho de blog (más de 60 ideas rentables de nicho de blog)
  • 15 mejores planes de alojamiento de blogs para elegir este año
  • Blogging invitado 101: Cómo publicar un blog invitado para SEO
  • Cómo encontrar su público objetivo (para su blog)
  • 10 estrategias de SEO en blogs para obtener más tráfico orgánico
  • 32 mejores formas de generar tráfico a su blog (aumentar el tráfico del blog)
  • How to promote your blog: 12 strategies to get 584,863 readers
  • 201+ best blog post ideas that will (actually) get readers
  • How to Create a Blog Business Plan (Free Template)
  • 27 best blogging courses (for beginners and intermediates)
  • Top 21 Blog Books for All Bloggers to Read This Year
  • 41 Blogging Tools to Improve Marketing, SEO, Writing, and Research
  • 12 ways to make money with blogging and earn $451,238 this year

And if you’re still looking for more, here’s a collection of all my blogging content.

Will you leap today?

Now, I also want to know how your blogging journey progresses.

Send me a message or ask any questions in the comments below!

 

SEO: The Complete Guide for You to Conquer the Top of Google in 2021

SEO: The Complete Guide for You to Conquer the Top of Google in 2021

SEO: The Complete Guide for You to Conquer the Top of Google in 2021.

 

The Complete Guide for You to Conquer the Top of Google in 2021. These will help you to get the best ranking of your website.

SEO stands for Search Engine Optimization. It is the set of strategies and optimization techniques that are made on a web page so that it appears organically in Internet search engines such as Google, Yahoo, or Youtube. The correct application of SEO can cause expressive increases in traffic and visibility of brands on the Internet.

 

GetSEO

 

One of the biggest goals of companies that invest in Digital Marketing is to reach the top positions in search engines — after all, who doesn’t want free clicks and more visitors on their site?

But in a field as fierce and competitive as the Internet, making your website stand out among the millions of pages on the net seems like an impossible task. And I say it looks like it’s because it’s not.

However, being on the Internet is not enough to guarantee that your site, e-commerce, or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize the results and ensure that your business reaches a good web positioning for the most important keywords of its segment.

With SEO or Search Engine Optimization, you can make your website appear in relevant searches, connecting your content with people who are looking for products or services like the one you offer.

 

It’s the perfect operation!

But you should know that doing SEO requires a lot of studies to understand terminologies, build strategies and apply practices that take you to the top of Google results pages.

pexels-photomix-company-218717

Do not worry! Whether you want to take your first steps in the world of search engine optimization, or you want to refresh your knowledge, in this complete SEO guide we will explain everything you need to know about the subject.

 

 

In this article you will find:

  • What is SEO (Search Engine Optimization)?
  • 7 advantages of implementing an SEO strategy
  • What types of searches are there?
  • A brief history of SEO and how Google’s algorithm has evolved
  • How to put together a good SEO strategy and conquer the top of Google?
  • What is SEO on Page?
  • What is off-page SEO?
  • How does technical SEO work?
  • What is local SEO?
  • Conclusion and bonus

Read carefully and become a web positioning specialist!

 

 

What is SEO (Search Engine Optimization)?

 

pexels-marley-clovelly-3768236

SEO stands for Search Engine Optimization, which stands for “search engine optimization.” It consists of a series of techniques, disciplines, and optimization strategies that are implemented in the pages of a website or blog to improve its positioning in search engines.

That marketing strategy is essential for your company to gain standing, visibility in the digital world, and, consequently, more leads, customers, and turnover for your business.


diviThemeBlackFriday

Get Amazing giveaway and the upcoming Divi Black Friday Sale!


 

How?

Optimizing sites and blogs through the use of techniques to improve the web positioning of your pages and positioning your company in the first results of Google, for example, increase (and a lot) your business opportunities.

pexels-miguel-á-padriñán-3785935

At the end of the day, 90% of people who search on Google only click on the results that appear on the first page of the engine.

The main goal of SEO, therefore, is to increase the volume of organic traffic and ensure more visibility for web pages.

 

 

What is the difference between SEO and SEM?

We do not want to leave out of this article a topic that causes a lot of confusion among professionals who are starting in the world of Digital Marketing and this is the difference between SEO and SEM.

Although at first, they may seem to refer to similar actions given the similarity of their acronyms, you should pay close attention because they refer to completely different actions. Let’s look at it one by one.

 

 

SEO = Organic Positioning

As you already know, SEO refers to all those actions that you can take inside or outside your website to optimize your positioning in search engines organically. This last point is key since organic means “no payment”.

With an SEO strategy, you don’t pay Google or any other search engine to gain positions in the SERP. It’s your valuable content and optimizations that earn those places in their own right.

 

SEM = Paid positioning

In contrast, SEM (Search Engine Marketing) refers to those strategies that include the use of paid ads.

That is, with an SEM strategy you create an advertising campaign so that when a user types a search, your site appears before the organic results in the form of an ad, as long as it matches the user’s search intention.

Which one to choose?

A complete Digital Marketing strategy should not opt for one and exclude the other. That is, you should include in your strategy a combination of SEO and SEM strategies to increase your results.

pexels-emmanuel-ikwuegbu-8438701

With the use of SEM, results are generated instantly in a short term, necessary when you want to increase visibility or brand recognition quickly or when you want to launch products or promotions for a limited time.

In addition, SEO is a strategy that works in the medium and long term, bringing better quality visits constantly.

If you want to expand on this matter we recommend you read our article on SEO vs. SEM.

But what are the advantages of this SEO strategy and how efficient can it be? Below we propose the main ones.

 

 

7 advantages of implementing an SEO strategy

 

  1. Increase the visibility of a brand

Implementing an SEO strategy is one of the best ways to increase your brand’s visibility organically.

Imagine the following scenario: your business handles the sale of washing machines. A user, let’s call him Pedro, is having problems with his washing machine, so google how he can repair it himself.

Coincidentally, you have an article that shows a step by step to repair washing machines, so you conquer that visit for your website.

And although the article talks about repair and not sale, this is only the beginning of a customer relationship with your brand. It is what in Inbound we know as the attraction stage.

 

  1. Attract qualified traffic

Like Pedro, many other users will come to your content to solve their doubts or find solutions to their problems.

With the creation of valuable content, optimized for search engines, your website will be able to organically attract the leads it is looking for, at the right time.

In this way, the more visits you receive, the more people will know you and the more likely you are to close a sale, which leads us to the next advantage.

 

  1. Generate sales opportunities

Imagine that, although Pedro repaired his washing machine, he needs to change it, as it still has other failures.

As Pedro already knows your brand, thanks to the solution to his questions in your articles, he will surely already trust your business and think of you, as the first option, to buy his next washing machine. This is the decision stage in the Inbound methodology.

 

  1. Position a brand as an authority in the market

Continuing with our example, in the mind of Pedro and in that of many other users like him, your company will be that it occupies its Top of Mind, that is, it will be the first brand that comes to mind when they think of washing machines.

SEO allows you to achieve this by facilitating the correct indexing and improving the organic positioning of your content.

So, whenever Pedro or anyone else searches for information about washing machines, your website will be the first to appear, or at least, the result they are looking for.

In this area, a concept that has been highlighted is that of EAT (Expertise, Authoritativeness, Trustworthiness), an acronym used to represent the three fundamental elements of quality content.

Recently Google has looked favorably on the content published by authors who have technical authority and recognized credibility in the respective topics.

For example, on a disease content website, you may want to have articles written by doctors, with an author page containing information about your professional history.

 

  1. Educate the market

Users like Pedro have surely been educated with your articles about the operation, care, and maintenance of their washing machines.

Likewise, they have managed to understand what are the specifications they are looking for with their washing machine, according to their personal needs.

As you can see, the importance of positioning content not only lies in closing sales but also in educating the audience to make better decisions.

 

  1. Succeed over the competition

Finally, if it is your brand that produces the most complete and relevant content about washing machines, what do you think users will look for when they want to know something about washing machines?

Although it takes time and a lot of work to implement an SEO strategy, in the long term it generates constant and lasting results.

 

  1. Better return on investment

SEO requires a much lower investment than other strategies such as SEM or traditional advertising.

The investment that SEO requires translates into the payment of some tools such as those we saw above, the salaries of the SEO specialist or the content creator, and the payment of the domain and hosting of the website, for example.

 

However, the return more than multiplies the investment and the best thing is that the work that was done once continues to generate returns in the medium and long term.

 

We are going to explain now, step by step, the most important concepts of SEO and teach you the strategies we use to reach the top of Google.

 

 

And it all starts when the user searches.

 

What types of searches are there?

The psychology of search revolves around the user: their needs, their way of looking for answers, the results they expect when looking for something, etc.

Companies that invest in Digital Marketing should respond objectively to all those doubts and needs.

One of the first steps to understanding user search is to know the intent of their navigation, which is essential to be able to attract the right audience to your site.

So let’s explain what it is that brings the user to Google. There are three types of search:

  1. Navigational search

This type of search — also known as a shortcut search — happens when the user already knows which site they’d like to visit, but may not remember the full URL or are lazy to type.

For example, if the user searches for“Daravision Content” or “DaraVission Content blog” to find our content, their search intent is clear and therefore there is little chance that this user will change their final destination on the web — this person already knows what they are looking for.

 

  1. Informational search

As the name itself says, in the informational search the user seeks information, either through news, product launches, or explanatory articles.

Unlike navigational search, the user does not know exactly which site they will go to to find the content they are looking for, as it is not possible to identify their search intention.

In an Inbound Marketing strategy, this organic visibility is essential to attract users to the pages of a business and start their journey to become customers.

By not knowing exactly which site he wants to visit, the user tends to use the organic results to look for the solution of his doubt or need, and it is at that moment that the good web positioning of the blog or site is an advantage for the business.

 

 

Look at an example of informational research:

 

  1. Transactional search

In this type of search, the user wants to execute a transaction, such as directly buying a product or finding a store. This search is extremely valuable, especially for e-commerces.

Now that you have understood the 3 types of search, in the next topic, we are going to explain how the largest search engine in the world, Google, works.

 

  1. Local Search

Local searches are searches with a geographical component, within a certain region, for example, when the user searches for restaurants, cinemas, shops, hotels, schools, offices, among other types of establishments with a physical location.

 

 

Other types of search

There are also other types of searches that users can perform, such as:

  • news;
  • institutions;
  • songs;
  • academic searches;
  • specific information (weather, date, etc.);
  • images;
  • videos.

Keep in mind that for each type of search, Google has increasingly strived to deliver specific results.

In (transactional) product searches, for example, it shows results from Google Shopping or when searching for a music theme, it shows the clip on YouTube and the lyrics.

The intention is to improve the search experience with more agile and accurate answers for the user.

 

 

A brief history of SEO and how Google’s algorithm has evolved

Since people realized that the best way to deliver their content to Internet users was through search engines, they devised a series of techniques to conquer their first places. These techniques were baptized with the name of SEO.

However, in the 90s many contents were more concerned with positioning than with the user experience. That’s why Google began to constantly update its algorithm to deliver the most relevant results in each search.

Next, we will take a look at the main updates of the algorithm.

 

 

Google Panda

In 2011 came the first major update of the algorithm. Google Panda began to analyze and evaluate websites based on the quality of their content by reviewing aspects such as grammar and duplicate content and rewarding, in turn, original and valuable content.

 

 

Google Penguin

A year later, in April 2012, Google Penguin was launched to monitor the health of website link building.

Google Penguin checks that the external links that are sent to the pages are natural and of quality. Therefore, it stimulates relevant backlinks that add value to the user who arrives at another website from them.

 

 

Google Hummingbird

In 2013, with Google Hummingbird, it was agreed to classify the contents according to semantic factors and user interest.

It is with Hummingbird that Google co-understands natural language, expanding its way of interpreting content to variations of keywords or related keywords.

 

 

Google Pigeon

In 2014, with Google Pigeon, the search engine began to organize the results of searches according to the geographical location of users. It is from here that local SEO begins to gain prominence.

 

 

Google Mobilegeddon

In 2015 comes the boom of mobile devices and Google adapts to it with Google Mobilegeddon. With this update, Google rewards mobile-friendly sites: those that have a responsive design and optimize their loading speeds.

 

 

Google RankBrain

One of the most radical changes in the algorithm occurred with Google RankBrain, in 2015. With this update, Google delivers the most relevant content to the user according to their search intention.

In this free infographic that we prepared you can find more detailed information about this story and how Google currently works.

 

 

How to put together a good SEO strategy and conquer the top of Google?

Now, it’s time to know the step by steps you need to follow to create and implement a successful SEO strategy. Notes!

 

  1. Define your goals

The first step of the strategy is to define what your goals are when optimizing your website, blog, or eCommerce. For this, you must know what SEO is, some possibilities are:

  • increase organic traffic;
  • generate more leads;
  • generate more sales;
  • reduce the cost of acquiring customers (CAC);
  • educate the market;
  • increase brand authority.

You should always align these SEO goals with your brand’s macro goals. If you want to increase your brand recognition, for example, SEO can help you with that by putting your company’s website in the top positions of Google.

When defining objectives, you can also identify goals and KPIs. If you want to have more authority, for example, you can use the Domain Authority and Page Authority metrics. You just have to define what score you want to achieve in these KPIs and at what time.

This way, you can monitor the strategy using these indicators to be sure that you are on the right track to achieve your goals.

 

 

  1. Create a buyer persona

The first step is to define who you want to reach with your content, that is, to delimit who would be your ideal client. To do this, the concept of buyer persona will be completely useful. In short, a buyer persona is a semi-physical representation of your ideal customer built from data.

Unlike the target audience, a buyer persona is a character with a specific and detailed description, created to better understand your customers, their interests, and their problems or needs.

Creating a buyer persona is the first step to implementing an SEO strategy because it allows you to define the communication language, the content you expect, and the best content distribution channels.

That is, it will give north to your digital strategy and allow you to write for real people and search engines at the same time.

Remember this: everything your brand produces should be addressed to your buyer persona to make sense and lead them to naturally transit through the stages of the customer journey until concluding in the purchase.

 

 

  1. Install initial and basic SEO tools

To start an SEO strategy you must have, at least, the basic tools to make a diagnosis of your current situation, support the planning, make the first optimizations and start monitoring the impacts of each action.

We are mainly talking about two indispensable tools for SEO: Google Analytics and Google Search Console. Google provides them for free and they will always help you monitor your strategies. Let’s get to know them better!

 

 

Google Analytics

Google Analytics is a widely used data analysis tool that offers a wide variety of resources to evaluate the performance of digital strategies. In SEO, you can help in different ways:

  • get to know your audience better to build the buyer persona;
  • identify which are the most visited and best-performing pages;
  • monitor the amount of organic traffic;
  • identify the channels that generate the most traffic (email, social, organic, etc.);
  • understand participation (bounce rate, pages per visit, session duration);
  • monitor the conversions generated by the SEO strategy.

These are just a few analytics you can do with Google Analytics that can help from planning to SEO monitoring. Undoubtedly, you will find many other data in the tool to help your strategy.

 

 

Google Search Console

Google Search Console is a tool that facilitates communication between a site and Google and offers valuable reports to apply SEO techniques. Here are some of the features it offers:

  • find out if there are problems with indexing the site;
  • helps you know if the site has been hacked or penalized by Google;
  • monitor the average position of your pages in the SERPs;
  • identify the click-through rate (organic CTR) of your pages in the SERPs;
  • identify which keywords activated your website in the SERPs;
  • identify which sites direct backlinks to yours;
  • ask Google to rework dubious backlinks to your site.

Google Search Console is a bit more technical, so it’s geared toward webmasters. But the interface is very friendly, so anyone can use it to make diagnoses and direct more complex demands to specialized professionals.

The tool can also generate various ideas for content optimization, as well as being the primary source for identifying queries that drive traffic to your pages and the click-through rate of your top keywords.

 

 

  1. Do keyword research

Since you know who you’re going to talk to and what topics might interest you, it’s time to land those ideas to create relevant content for your buyer persona.

What separates your content from your users is called keywords. A keyword is a term that users type in search engines to find content that solves their concerns.

For example, if a person is planning a trip to Japan they will surely type “best destinations in Nigeria or Japan” or “the cheapest destinations in Nigeria or Japan” in the search bar.

What I put in quotes are the keywords, which have different types those terms that cover interesting topics for your buyer persona.

 

 

Doing keyword research is a complete process:

  1. you start with an idea about a topic,
  2. you use tools like SEMRush or Google’s Keyword Planner to identify the keywords you can use in your articles,
  3. you determine if your search volume is relevant or how difficult it is to rank content by that word,
  4. you create a list with the best keywords.

In this keyword search, it is also very important to know the location of your audience, since this information will guide the entire content production of your website.

If you have a company in Mexico but want to expand your operations to Colombia, you will have to do specific research to find out which terms are the most common in this country.

To achieve this territorial dominance in Google for different regions of the world, there are the techniques of international SEO, which you can know more in detail in the last link.

Among them, there are the use of hreflang tags and the production of content adapted to each national market.

We recommend you read our article on keywords to understand in-depth how to perform this process.

 

 

 

Keyword tools

 

SEMRush

An indispensable tool in the work kit of an SEO is SEMRush. With this platform, you can, among other things, analyze the general positioning status of your website and identify the keywords of your sector.

But perhaps one of the most valued features of SEMRush is competitor analysis. Thus, you can identify the strengths of your competition’s SEO strategy and adjust yours.

In this article, we propose a complete tutorial on how to use SEMRush.

 

 

Ahrefs

If you want to know the status of your link-building strategy and the health of your backlinks you should use Ahrefs. This platform has the most comprehensive index of links on the Internet.

Ahrefs, which now has a free version, allows you to execute different functions: find link-building opportunities, find broken links on your website or that of your competition, find ideal pages for guest posting and analyze the backlink profile of your page.

To take care of your link-building strategy, and avoid being penalized by Google Penguin, you should use Ahrefs.

 

 

MOZ

MOZ is a whole suite of tools that, correctly used, will boost your SEO strategy through its recommendations for optimization in positioning, the definition of the topics of your content, and the improvement of your strategy in social networks.

For example, with the Crawl Test function, you will be able to identify the technical SEO problems of your website. In addition, only with MOZ will you have access to two metrics that are essential to understand Google’s PageRank: the Page Authority and the Domain Authority.

 

 

  1. Analyze the competition to identify opportunities

Another fundamental step before starting content creation is to review what your competition is doing.

With tools like SEMRush, you can identify which are your most successful keywords, which of your articles are the ones that are best positioned, and how they are being found by users.

With this information, you can make adjustments to your strategy, adopt their best practices or try to position their keywords by creating more complete content.

 

 

  1. Organize the contents with the Topic Clusters methodology

After identifying your best keywords with their different types, it’s time to write your articles.

You must explore the main topics of your market with complete content, which must be reconciled with minor and more specific articles on topics related to the most prominent issues.

Once you have several specific articles on a general topic, you can organize them into Topic Clusters, which means bringing together several related articles into one main post, creating interconnections between them.

You must pay attention to this methodology since increasingly, Google is paying attention to the user’s search intent and not only to the keywords that appear in an article.

With Topic Clusters, you give Google to understand that your article is the most complete on a topic and thus you will gain better positions in the SERP.

 

 

An example of the DaraVision Content universe is the pillar content we have on the concept of Marketing, which has almost 10 thousand words. But to talk about this topic it is impossible to stop covering related concepts, such as:

  • Digital Marketing;
  • How to put together a marketing strategy;
  • SEO-marketing;
  • What is the relationship between Marketing and Advertising;
  • What types of Marketing exist;

The concept of Topic Clusters tells us that it is advisable to write specific articles on each of these topics, making those contents send internal links to the “Marketing” page, and vice versa.

Thus the algorithm can better understand the semantic structure of the domain and reward it for this organized work.

In this free spreadsheet that we prepare you can use this methodology to guide the production of your content. Download it for free!

 

 

What is SEO on Page?

Here it should be remembered that On-Page factors refer to what the website administrator can optimize on their pages to improve the visitor experience and facilitate the reading of the site by Google.

These optimizations must be integrated into the Content Marketing strategy since a large part of them is implemented in the contents published on the website or blog.

On-Page SEO brings together all the variables that you can control directly within your website such as:

  • length of the title,
  • user intent,
  • content size,
  • author pages (E-A-T),
  • number of publications,
  • scannability,
  • meta description,
  • Friendly and easy to understand URL,
  • use of keywords,
  • image optimization,
  • loading speed,
  • formatting by subtitles,
  • internal links between pages,
  • among others.

From now on we are going to break down the main factors of SEO on Page optimization and their best practices:

 

 

User Intent

 

SEO is not about what people are looking for, but about what they want to find.

Therefore, on-page optimizations should focus on the user’s search intent, which varies with each search, so that your pages and content match what they want to find.

That is what Google concentrates on to offer what the user wants and, for that, natural language processing and analysis of the user’s location are elements that help decipher this intention.

Therefore, the challenge for an on-page SEO and Content Marketing strategy is to understand search intentions, as Google does, to deliver to users what they want.

 

And the best way to understand user intent is by turning to Google itself!

 

Let’s understand better with some examples:

After keyword research, you should search Google to analyze which results are in the top spots. After all, these are the pages that Google considers to respond best to user intent.

 

Let’s look at the results page for the “SEO” search:

As you can see all the first contents are educational, focused on teaching what it is and how to use SEO, therefore, to position yourself you need to have content following this line.

But what if I intended to find a “Batman costume”? What would I like to find?

 

Exactly, images of the products!

Can you imagine someone renting or buying a costume without seeing it? To reach the top positions you must use images!

So, analyze the first results for specific keywords and identify the topics you need to address and how to improve your content with topics that those results don’t yet address.

Overcome them and offer optimized and more complete content!

 

Content size

The size of the content usually has an impact on ranking, although it is not a direct factor in the ranking of the algorithm.

Extensive content tends to be more complete, detailed, and in-depth and can therefore better answer users’ questions.

But, of course, there is no rule: for each topic and each person, the ideal extension may vary. Here at Rock Content, we have super complete publications, such as this one about advertising.

It is ahead tail keywords, with a lot of competition, search volume and that requires extremely complete content, due to the breadth of the topic.

Already a post about 18 Instagram tricks, for example, is much more specific, with fewer searches and competition and can therefore be shorter and more direct.

In concussion: the best size is the one that best answers the user’s question. To gain insights into how long your post has to be to reach the top of Google, you can also take a look at the websites that are already ranking well for each keyword.

 

Volume of publications

The volume of publications also tends to favor positioning. After all, the more content you post, the better chances you have of ranking better.

However, you can’t just think about the number of posts, okay? We need to combine quality and frequency.

It doesn’t make sense to post hundreds of pieces of content that aren’t relevant or don’t answer users’ questions. That would be a waste of energy. Publishing a lot at the beginning of a blog and then abandoning is useless.

It is necessary to maintain the frequency of publications to retain the public and show Google that you always have new and updated content.

However, there is no ideal volume or frequency of publication. You must identify the demands of your topic area, its identity, and, in addition, evaluate the content production capacity of your business.

Remember that the most important thing is that quantity and quality work together!

 

Featured Snippets

Moreover, Featured Snippets are a type of featured snippet known to be Google’s famous zero position. They are boxes that appear above all the results with a concrete answer to a user’s search.

In general, terms, to conquer a Featured Snippet you must create very valuable content and present it in a simple way that completely answers a question in a small space.

Therefore, lists, definitions, and short answers are the most common contents found in Featured Snippets.

As an additional fact, you should know that when you perform a voice search, the result you get will surely be read from a Featured Snippet. That is why it is so important to try to conquer position zero.

 

 

There are three types of featured snippets:

  • lists;
  • tables;
  • and paragraphs.

Here you can see an example of a paragraph snippet featured that we conquered for the keyword “marketing information system”:

 

 

Images for SEO

Google still doesn’t fully understand what an image says, so it needs your help. And how can you help him? With image optimizations for SEO.

This strategy serves to provide data in the form of text about the images. We are talking about the alt text (tag alt), the name of the file, the title of the image, the URL of the image, and the context (words of the environment).

The most important thing here is the alt text, which is essential for the experience of visually impaired people, as the screen reader reads the alt text to the user.

Therefore, the alt text should be a description of the image and, whenever possible, contain the keyword. Look at this example:

All these elements make Google understand what the image shows, index it for search in Google Images, and turn it into another source of traffic.

Image optimization for SEO also includes some attention to file size and format, so they are quickly uploaded and indexed.

 

 

Rich Snippets

Rich Snippets are boxes that appear with extended information about your website. They occupy the position that your website occupies for a certain search.

If Snippets are a combination of title, short description, and website URL, Rich Snippets are a rich version of these that includes more detailed information that is relevant to users.

To enrich your website with those resources, it will be necessary to establish a solid and organized structure of information that can be understood by the algorithm. That is achieved by setting up the pages with the code snippets available in the Schema Markup.

An example of a rich snippet is the qualification of the contents in the SERPs. Positive user feedback can help others who come to the page have more confidence in and access content.

 

 

Internal links

The network of internal links of your website is also part of the on-page SEO strategies.

Linking internal pages has one main function: to guide navigation and direct the user (and search engines) to other content that may interest them.

But that action also serves a technical function in SEO. The internal link network helps Google find your content and better understand your site by showing the hierarchy between pages.

For example, the closer to home a page is and the more internal links it receives, the more important it will be.

We link, in addition to our blogs and most important pages, more relevant content directly from the home page of our website:

Another example of rock content’s internal link is found in our super comprehensive post on”Digital Marketing”, much other diverse content more specific to the subject (email marketing, SEO, social media, etc.) has links to that post and thus strengthen your authority.

This is how a topic cluster strategy works.

EAT

This acronym caught the attention of SEO professionals and stands for Expertise (specialty), Authoritativeness (authority), and Trustworthiness (reliability) Google uses these words as guidelines to evaluate the quality of search results.

They are presented in the document that guides the group of evaluators who perform a manual analysis on the relevance of the results offered by the search engine. Therefore, they also show what Google considers important for the content to be considered of quality:

  • the specialty of the author of the content;
  • the authority of the author of the content, the content itself, and the website;
  • how trustworthy the author of the content, the content itself, and the website is.

Therefore, follow these guidelines in your content strategy and SEO optimization to be aligned with what Google thinks. To learn more about the subject read our article on EAT.

 

 

What is off-page SEO?

Now, it’s time to look outside of your pages for off-page SEO. What can you do to gain more authority in the marketplace and show Google that you’re a reference?

Here you need to realize that, unlike on-page SEO, in off-page SEO you don’t have full control over-optimization. The decision to backlink your site and mention or directly search for your brand depends on third parties.

What you can do is increase the chances of that happening by adopting a link-building strategy, performing guest posting, and redirecting broken links, among other ways to reinforce the backlink profile and generate more authority for the page.

 

 

Below, you’ll learn more about these strategies!

 

What is link building?

Links are the basis of the internet. They connect one page to another and allow the user to navigate by discovering content.

Like users, robots also traverse this interconnected network to index new content and understand which pages are the most important, as one transmits link juice and authority to the other.

 

 

That’s why a link-building strategy is so important in off-page SEO.

 

Link building is the construction of a network of links that direct the user to your pages (called backlinks)and strengthen your authority on the web. For Google’s algorithm, the more quality links the page receives, the more relevant it will have in the market.

Keep in mind that quantity and quality must go together. It doesn’t make sense to get hundreds of backlinks from the same domain or a questionable website or out of context.

For a link-building strategy to work it must be able to obtain quality links.

 

 

What are quality backlinks?

 

As we have already seen, Google makes a great effort to avoid black hats actions.

Link building was once a widely used tool to increase authority artificially, with systems of artificial link production and “super optimization” of anchor texts, for example.

A quality backlink, therefore, is the opposite of these actions, it is a link to your domain that you receive on your own merits and shows that you relate to reliable sites and references in your market.

 

 

Quality backlinks, therefore, are those that:

 

  • come from sites with domain and page authority;
  • they come from sites that Google trusts;
  • they come from several different domains;
  • are naturally integrated into the context of the page;
  • uses consistent anchor text;
  • are in a privileged position on the page (at the beginning of the text, for example);
  • come from sites related to your area of expertise.

These are the main features that you should look for in backlinks when designing a link-building strategy.

 

 

Nofollow Links

 

There is also an important point in the characteristics of backlinks: the difference between dofollow and no-follow links.

By default, all links are “dofollow”. This attribute tells the robot to follow the path indicated by the link and transmit authority from one page to another.

The “no follow” attribute, on the other hand, prevents the robot from following that path and assigning authority to the linked page.

It is used, for example, in blog comment boxes and social media links, which are often for spamming and creating artificial authority.

This is not to say that no-follow links are expendable in off-page SEO. While they don’t directly convey authority to your pages, they generate traffic and make more people aware of your brand.

 

 

Link building techniques

 

Let’s see, then, what link-building techniques can you adopt to strengthen your market authority? Next, we will talk about the main ones. Read!

 

 

Link Bait

 

It is the most natural and efficient strategy. It is about creating content that is so good that it generates backlinks naturally, without having to look for or propose associations.

For this, you can invest in in-depth content, disseminate exclusive research data, create rich materials, offer your tools, among other types of content that become assets with a lot of potentials to be linked or shared.

Interactive content is an example that usually brings natural backlinks, as it surprises the user with its immersive character and encourages them to share it on their social networks.

There are several types of interactive content, such as:

  • calculators
  • infographics,
  • questionnaires
  • and ebooks.

To make you visualize it better I show you the example of the interactive calculator that Lansinoh made, in which the user can know how much he would save with breastfeeding instead of standardized baby feeding formulas.

 

 

Guest posts

 

Guest posting is a strategy for posting guest posts on an associated blog. It’s usually an exchange: you produce content for the blog audience and you can place one or more links to your website.

In this way, you attract new visitors and gain more authority, if the link is “dofollow”.

It is very important to adopt this strategy in moderation. If Google realizes that you acquired a lot of links quickly, it can understand that you are using black hat techniques and penalize your pages.

 

 

Mentions to the brand

 

Brand mentions, even without a link to your website, are already valuable for SEO. Google analyzes this criterion to recognize brands that exist and have a good reputation in the market.

You can also search for these mentions without a link and identify opportunities to get a quality backlink. Just contact the administrator and suggest adding the link.

 

 

Broken links

 

What happens when a site’s URL pattern changes or content ceases to exist? Various broken links are created on the site.

That is, the user who tries to access that previous link does not find anything falls on a page of Error 404 and you lose both the visit and the authority that transmitted the link.

In addition, you can find these links on websites with topics related to yours and display your content as a solution to that broken link.

You can find these links on other sites using tools like Screaming Frog and Ahrefs or using a free tool like Check My Links:

 

 

Link building tools

 

There are several link-building tools on the market. Some are paid, some are free; some are specialized, others help with certain actions.

Tools like Majestic, Ahrefs, Moz’s Link Explorer, and SEMrush offer a complete analysis of a page’s backlink profile, from the volume of citations to the quality of anchor texts.

Some of them have indicators that help in this analysis, such as Majestic’s Trust Flow and Citation Flow and Moz’s Domain Authority and Page Authority.

These tools are paid, but they offer some free features.

In addition, you can work with more specific tools for certain actions. Google Search Console, for example, should be used to ask Google to reject dubious backlinks.

Google Alerts can alert you to mentions of your brand that are good opportunities to get backlinks.

 

 

How does technical SEO work?

 

The SEO universe is vast and includes many technical aspects of the structure of a website, so a very important part of on-page SEO is technical SEO.

When we talk about technical SEO, we are referring to all the optimizations you can make in the internal structure (i.e. in the codes and architecture) of your website, intending to make it more secure, fast, understandable, crawlable, and indexable.

Next, we will tell you what the fundamental elements are and how to optimize them. Don’t stop reading!

 

 

Sitemap

 

A sitemap is a text document that numbers all the pages of a website, as well as information about them, such as the date of the last modification and the frequency of updates.

Its SEO function is to show this information to search engines so that they can easily find and index URLs.

Although search engines already do this job of crawling, sitemaps make life easier for robots and ensure indexing of all pages.

You can create the sitemap manually or with tools and plugins and then submit it through Google Search Console.

 

 

Robots.txt

 

The robots file.txt is also a text document, inserted into the root folder of your website, that tells Google which pages of your website should not crawl so that, in that way, they do not appear in the search engine.

You can use bots.txt to prevent Google bots from accessing sensitive pages, such as the admin login form (the “wp-admin/” of WordPress sites, for example), scripts, or styles that aren’t important.

In addition, it is important to know about robots.txt for cases where your pages have a problem appearing in the SERPs. They may be in that file by mistake.

 

 

UX (user experience)

 

User experience and SEO are concepts that should go together. We have already said that the priority of engines is to offer the best search and browsing experience until the user finds what they are looking for.

And that includes their experience on your website.

But what does UX, User Experience mean? It is a concept used in the development of websites that centralizes all measures in the actions and responses of users to meet their needs.

According to Peter Morville, president of Semantic Studios, seven features are essential for a website to have a good user experience. It needs to be:

  • useful;
  • easy to use;
  • desirable;
  • localizable;
  • accessible;
  • valuable;
  • reliable.

 

Loading speed

 

Loading speed is one of the main criteria for classification. Google itself has already stated this openly: in 2010, for desktop searches and, in 2018, for mobile searches.

It is very important to remember that while speed does not make you gain positions, without it you will never reach the top.

A fast page speed won’t rank you above your competitors, but with poor page speed, you won’t even have a chance to compete.

For Google, the quality of the user’s search experience depends on the agility of the information, since no one wants to wait more than a few seconds to find what they are looking for.

It’s no coincidence that the search engine has provided a free trial tool: PageSpeed Insights. The reports provide a speed diagnosis, as well as tips for improving loading, optimizing images and website codes.

 

Mobile-First Index

If cell phones are already used more than computers if mobile searches have already surpassed desktop searches if mobile traffic is already higher, what do you think Google should do?

Of course, the search engine is an excellent reader of reality! Therefore, it began to prioritize in the search results those sites that offered a good mobile experience.

In 2015 Google announced that searches on mobile devices would become a ranking factor which motivated several sites to become responsive.

One impact that was also impressive was the announcement of the Mobile-First Index, starting in 2016, which began prioritizing the mobile version of sites to rank them.

So if you haven’t yet adapted your site to this trend, hurry up to improve the usability and loading of your pages on mobile devices!

 

Responsiveness

 

Creating a responsive website is one of the most appropriate ways to make your website mobile-friendly. With this technique, the site only has one version, which best suits the different screen sizes that users can use.

In addition to responsive design, you can also adopt two other techniques, although they are less indicated:

  • Mobile URL, where the mobile version has a different URL than the desktop version (m.domain.com, for example);
  • Dynamic service, where the two versions have the same URL but have different CSS and HTML for each device.

If you want to know if your website is mobile-friendly, you can take Google’s mobile compatibility test and receive optimization recommendations.

 

Amps

Accelerated Mobile Pages are another initiative to improve the mobile search experience. This is an open-source project, spearheaded by Google, whose goal is to develop pages of static content that load faster on mobile devices.

They are identified in the mobile search SERP with a stamp, a small lightning symbol next to the URL and are given priority in the ranking.

The red Flecha of the following image is fixed on the symbol that indicates that the page will be displayed in its AMP version.

 

 SEO Audits

In technical SEO, one of the main actions is to perform audits, especially at the beginning of an optimization project.

An SEO audit identifies issues with tracking, loading, usability (especially on mobile devices), among other errors that affect user navigation and website ranking.

 

Here are some elements that an SEO audit can point out:

  • broken links;
  • tracking errors;
  • redirect errors;
  • duplicate content;
  • blocked pages (robots.txt, noindex, nofollow);
  • slow loading pages.

One of the most comprehensive tools for this is Screaming Frog which offers comprehensive reports on all those elements we mentioned. But auditing can also combine other tools, such as SEMrush and Google Search Console.

 

What is local SEO?

One of Google’s priorities in recent years is to search with local intent. Understand why this is!

The search engine interprets that a user looking for solutions in a given region should receive answers differently, with more practical and objective information, rather than a list of links as in a traditional SERP.

In this type of search, Google activates the local search algorithm, which prioritizes the results in the region in which the user is located or that he types in the search terms.

In the results, the search engine usually presents information from Google My Business directly in the SERPs, so the user does not always need to enter the brand’s website (in the same line that we explained about the featured snippets).

Therefore, optimization for companies with a physical address, called local SEO, has some peculiarities. What changes this in an optimization strategy? Buy it better below.

 

Local keywords

To display local results in the SERPs, Google tries to interpret the intent of the user’s local search.

If you type in “hotels,” “nearest hotels,” or similar terms, Google considers the user’s location at the time of the search to show them the options in that region.

On the other hand, if the user types “hotels in Medellín”, the results will focus on the region they typed in the search, regardless of their location at the time. This can happen when we plan a trip, for example.

Therefore, keyword research for local SEO strategy should consider search intentions with all these variations, not just the one your city includes.

 

Think about the following:

  • terms that identify your business, for example, hospitality, hotel;
  • modifiers of industry terms, for example, best hotel, hotel better cost-benefit;
  • geographical modifiers, for example, Medellin hotels, downtown hotels, hotels near the airport.

 

Google My Business

 

Google My Business is the main ranking factor in local SEO. At the top of the local search SERP, Google displays the Local Pack, which is a box with the top three results for the user, whose information is pulled directly from Google My Business.

It is there, therefore, that you should strive to appear, for that it is essential to register your company in Google My Business. This tool offers several registration features for local businesses.

You can place your name, address, telephone, hours of operation and, also, receive comments, respond to users, place photos, inform your menu, among other specific functions for different types of businesses.

Take advantage of all this variety of forms of registration and interaction with users to have more chances of appearing in the Local Pack.

Google prioritizes companies that provide the most information on the platform, especially those that have the most reviews and high ratings.

 

 

Positioning factors

Google uses three main ranking factors for local searches: relevance, proximity, and prominence. The search engine itself presents these criteria on its recommendations page to improve local ranking on Google.

These factors are analyzed and combined to offer the best answer. If a company is more distant from the user, for example, but is more likely to deliver what it is looking for, it may appear better positioned.

Let’s better explain each of these factors below.

The relevance criterion considers the correspondence between the search keyword and the product or service offered by the business. If the user is looking for hotels, for example, they don’t want to see restaurant results, right?

That is why it is so important to complete the Registration of Google My Business with all the possible information since that is where Google makes this correspondence. For example, if the user searches for “hotel restaurant,” Google will only show hotels that have that feature.

 

Proximity

Proximity refers to the distance of the business concerning the user’s location or the geographic terms placed in the search. Google understands that the best results are the closest to the user.

 

Prominence (highlight)

The highlight criterion evaluates whether the company is popular in your region, based on online and offline factors. If the business doesn’t have such a strong online presence, but it’s a well-known brand and is used offline, you can rank better.

But user ratings and ratings on Google My Business also count for a lot, in addition to the traditional on-page and off-page SEO optimizations the site adopts.

The more trust Google has in your business, based on these elements, the better your local ranking will be.

 

 

Conclusion and bonus for you,

 

Although SEO is an extensive subject and subject to constant updates, with what you have learned in this post you are ready to start executing your first web positioning strategies.

However, we recommend you expand your knowledge with the articles that we have linked throughout the post to complement your learning.

After all, getting good results with search engine optimization depends largely on proper planning, execution, and measurement of the SEO strategy

What are keywords and what are they for on the Internet?

What are keywords and what are they for on the Internet?

What are keywords and what are they for on the Internet?

 

The keyword is the Translation into Spanish of the English word “keyword”, which in programming is defined as a term responsible for promoting the exchange of information between web pages and users on the Internet.

pexels-pixabay-39389

If you got this far in this article, I’m sure you want to understand what those such keywords are, right?

When we start studying what IS SEO (search engine optimization) one of the most talked-about points is about keywords, the choice of them, and the real importance of those terms that dictate optimizations.

Without further ado, you’ll now learn – once and for all – what that means. Let’s go!

 

What are keywords?

Keywords are the main instrument of research. They are terms composed of one or more words. They are how a user writes his doubts in the search engines to get answers and solve his problems.

As much as the term itself is self-explanatory, it costs nothing to explain in detail what they are and what they mean. In the end, that was the doubt that brought you here!

 

 

Keywords are the main search instruments.

 

Think that all searches originate from a word used to present this problem to the search engine. Keywords can be defined as the terms used by users to get answers and solve their problems.

If you are a marketing professional, keywords are the terms we use to give an address when creating our pages, blog posts, and sites.

That is, when defining a keyword for a certain page, you will be passing the message to Google, for example, that your content is about the subject of that specific term.

If all goes well and you make the right choice, your content will be displayed exactly to the person who searched for that keyword.

 

 

In practice, here’s how it works:

Keywords are used by users (as you can see the word in the Google search box) and are also used by sites that want to be entered that have the “answers” of that search.

 

 

 

Why are keywords so important to your business?

 

It is no coincidence that they are keywords. These are the ones that, when they fit perfectly, open the doors to your content towards the world of the internet. The truth is that a company that wants to survive the digital transformation can not stop looking at them in detail.

For your business, it means the difference between being found, read, shared, and liked or simply not being entered due to ignorance or complete ignorance.

And that’s exactly why keywords are tools that help (and a lot!) content marketing.

When it comes to developing your investment plan, one of the main objectives of your company is to increase leads, customers, and, consequently, your sales.

On the internet, your content will face greater competition than in your area of action, no matter how crowded it may be.

In Internet search engines, the borders are smaller and the results in each research, millions and millions of possibilities are at the fingertips of the public.

That means it’s not enough to pick a handful of keywords and splash them in the middle of posts.

Thinking needs to be more strategic and careful about them to make your business stand out. So, start by asking yourself why the keywords need to be used.

The answer should come quickly and obviously in your mind: “because I need to help my audience find myself on the internet.”

 

 

 

Only the answer can’t stop there.

 

You have a conversion funnel with defined stages, which means that there are different types of audiences with different types of questions.

Whoever started the purchase process, still wants to know about the basic items referring to the universe in which your product or service is inserted.

Whoever is in the middle of the funnel, is probably researching several brands to decide what the benefits of one over the other are.

And who is at the bottom, you are almost deciding the purchase and need the assurance that you are making the right decision when choosing your company to close the deal.

And each of those groups has a more specific group of keywords that they choose to type into search mechanisms.

Therefore, your company needs to recognize them to make the best use of them when producing each material.

 

 

Do you know why?

 

For these, they will be the first contact between brand and public and will probably decide if that visitor will close the window and go ahead in the search results or if they will continue on your site.

Each keyword should be considered as a question that needs to be clarified objectively, without half words.

And the role of your company’s content is to focus on offering them, so that they love your ability to answer questions and, from them, go on to build a relationship of trust with your company.

That is: unlock the locks from the keywords, inform and transform visitors into potential customers.

 

What do negative keywords mean?

 

Negative keywords are those that inform Google – in an AdWords campaign or ad group – what search terms you don’t want to attract your business with.

For example: selling sporting goods produced only in Brazil.

Then, you can include among your negative keywords, the term “imported”, so that your ads are not displayed from searches that contain that word.

You may wonder what the reason for this is. Certainly, it helps you invest with more quality, that is, you increase the opportunity for return.

How? From the moment you know that your target audience won’t find what they want when entering your ad, you stop paying for clicks on your ad that will hardly result in the generation of a lead, or even in the closing of a sale.

That means, in practice, bringing in more customers interested in your product or service, rather than curious visitors who will click(it’s worth remembering that clicking on the ad generates a charge from Google), spending a few seconds scanning the content of the page, not finding what you’re looking for, and returning to the results page.

 

 

 

How to find keywords?

 

Let’s be a little malicious: Google won’t matter if you have some unnecessary paid clicks on your page. In the end, a good portion of the income from them comes from that.

So, it is necessary to think about how you will use the tools that Google itself offers in your favor.

If you’ve already searched, you’ll know that AdWords has a real arsenal in its favor to get the most value from every click. There are specific tools, Keyword Planner (we will talk about it later), which can be of great value when it comes to finding negative keywords.

To explain how it works, I will try to exemplify it simply and directly.

If you have a company that sells umbrellas, put that word in the Keyword Ideas tab and click on the search.

In the list of results, you will see several search terms related to the word with some basic information. In that list, you will mark all the ideas that you do not talk about in your universe.

For example, it could be “umbrella designs,” “umbrellas, new spelling,” and “custom umbrellas.”

From the moment you recognize the search elements that do not speak about your branch of action, ready! The answer has already been given.

You will be able to create your list of negative keywords by including exactly those selected terms – in the example: “design”, “spelling” and “custom”.

Another way to make an optimal selection of negative keywords (and also to find positive ones for your repertoire!) is to put yourself in the user’s place and use your keyword list.

Returning to the example of the umbrella as your product.

Look for that term and other related terms, which would be used in the production of content on your page, such as “imported umbrellas” or “umbrellas”.

You will probably see, in the first pages, links to things that have nothing to do with that business, being able to even be the name of a book, the lyrics of a song, etc.

In this way, you will be able to stay more and more at the end of the universe of words that should be in your content, helping your customers to reach you with greater ease and without wasting time entering links that little – or nothing – have to do with what they want and need.

 

How to define the keywords for your content?

 

Once you have a list of “seed” keywords, which we talked about in the previous point, it’s time to include more data in your analysis.

To define the keywords that will bring maximum results for your company, you need to consider a few other factors. See below some of them:

I am certain that when you are going to produce content for the blog you created, you have in mind that the material should answer the doubts and questions of who is reading the content, right?

For your content to be considered useful and valuable for those who are looking for that specific keyword, you should always think about yourself.

 

 

 

Bottom of Form

 

 
Definition of the objective of the strategy

This is a piece of very important information for the moment of discovering the definition of the best keywords for your business.

The objective that is defined for your strategy, should be taken as a guide for all the attitudes that are taken to achieve it.

That is, if your company has the objective of increasing the number of sales of your products, for example, it is possible to direct the search for keywords for the terms that drive purchases.

It must be invested, then, in terms that contain “buy”, “review”, “the advantages” of the product, and other similar ones. Thus, it is possible to lead the public to the purchase through the texts produced for the blog.

 

 

 

Competitor research

 

This is another very interesting way to make the definition of the keywords that should be used for your business.

If you have large competitors who also invest in a content marketing strategy, it will certainly be interesting to analyze how they are treating issues related to products and services in front of the public.

Another interesting tip is to search for big players in the market, even if they are not direct competition.

Probably, these companies will have interesting approaches on how to deal with the production of content, either with an innovative language or producing complete pieces, which solve all the doubts of the public.

Competitor research can be efficient both in uncovering what is not being done to attack you as an opportunity, as well as a way to identify the strengths of the competition, gathering efforts to overcome those points.

In case you have a tool like SEMrush that allows that analysis in a much clearer and simpler way, an optimal way to identify what your competition is doing, is to monitor the organic results in the search engine, as well as be attentive to their social networks and newsletter.

 

 

 

How to search for keywords for Topic Clusters?

 

The dream of most companies is to reach the first page of the results with the main keyword of their market.

For example, an advertising agency would surely like to be at the top of the search engine with the keyword “advertising”. But the term “advertising” is too generic and highly contested, so without a satellite strategy, it can be almost impossible to achieve it.

 

 

 

What are Topic Clusters?

 

The strategy of Topic Clusters or satellite content is based on creating content related to the main topic and linking them to it through the use of link building, thus strengthening its authority before Google.

To create this content, it is necessary to find what topics are relevant and how they are searched for by the public.

In the case of our example, we could use keywords such as “abusive advertising”, “harmful advertising”, “advertising planning”, “how an advertising agency works”, etc.

They will be the Topic Clusters or satellite contents, which will revolve around the pillar content (“advertising”).

The contents will tell Google that the company is an expert in the subject, and not that it only has complete content about it. In the end, this will yield relevance and good positions.

 

 

 

What tools are used to find keywords?

 

You can use tools like SEMrush to search for your main keyword and, from it, find related terms with high search volume.

Another way to identify them is by analyzing your competitors’ content and looking at what topics they’re addressing, so you can create even more comprehensive content.

To do this, make sure you know well who are the references of your niche and other similar sectors.

Remember that you should not necessarily look at your direct competitors, from your own country, you can also accompany blogs and sites from other countries, which can yield you even newer topics and that have not yet reached the market of your region.

There are dozens of tools aimed at the objective of finding relevant keywords, but the main ones you will find on a day-to-day basis are:

 

 

 

Google Trends

 

In Google Trends you can check the performance history of words in a given time, in addition to real-time search trends constantly being updated.

 

googleTrend

 

 

 

 

Google Keyword Planner

 

Google’s “keyword planner” is ideal for creating optimized campaigns in Google AdWords.

This tool allows you to make diagnoses of your strategy, identify what is working or not, to correct or maintain. Data can be exported in spreadsheets, making analysis easier.

 

keyword planner

 

 

 

 

 

SEMRush

 

It offers a report of trends and, consequently, gives advice on which paths to follow for the success of your content.

It is worth analyzing your site, as well as the pages of your competition and who you consider a reference in quality and results. The free version of SEMRush gives an overview, but the paid version is ideal for full planning.

 

SEMRush

 

 

 

 

 

 

Ubersuggest

 

Excellent for searching for more specific keywords (long tails). Ubersuggest is currently the most efficient free tool.

Simply insert the intended term in the search area, select the language and area(web, images, news, shopping, video, etc.).

 

Ubersuggest

You can click on the term suggestions and get other related words.

Their suggestions appear in alphabetical order, which makes searching much easier. In addition, you can search by language and download a spreadsheet with its results.

 

 

 

Keywordtool.io

 

The tool allows you to choose from countless languages, a bunch of countries, and various search engines, such as Google, Youtube, Amazon, and others.

 

Keywordtool

In addition, Keywordtool.io analyzes Google’s autocomplete resource and gives you more ideas, offering options for keyword variations, especially keywords of the “long tails” type.

 

 

 

 

KWFinder

This comprehensive tool also allows you to choose from several languages and places.

 

KWFinder

In addition, KWFinder offers you a list of keywords with detailed information, such as search volume, cost per click, the level of competition in advertising, the difficulty for SEO positioning, the main competitors, and even the number of shares on social networks.

 

 

 

 

Keyword Revealer

 

Keyword Revealer allows you to generate filters by the search engine, by monthly searches, potential earnings, the number of words, helps to study the competition, the numbers of backlinks, social actions, URLs, among others.

 

Keyword Revealer

However, it requires a payment to perform more than one search.

 

 

Keyword Eye

 

Keyword Eye is that it is an extremely visual and playful platform. When you search for a site term or domain, the tool displays the keywords in a cloud.

In this cloud, suggestions appear in different colors and sizes, which serve to differentiate search volumes and competitiveness by keywords.

Keyword Eye

 

 

Moz Keyword Explorer

 

Keyword Explorer is one of Moz’s tool extensions for SEO. It is not much different from other options mentioned here, especially the SEMrush.

Keyword Explorer

 

Its functions are very similar, such as suggesting related terms, competitor data, search volume, and difficulty score for organic surveys for keywords.

To find new keywords, you can also analyze your competitors “manually.” That is, observe what types of content they are publishing and what generates more organic traffic.

Accompanying your competitors allows you to have new ideas and inspirations of content that, perhaps, you have never thought of until now, or even discover more in-depth topics that you can also address in your blog in your way.

 

 

What are the types of keywords?

 

Keywords are responsible for responding to the needs of users and positioning, at the same time, in search engines. The keyword system has become increasingly complex and meta tags are no longer used as in the past.

So that you choose the most suitable for your strategy, let’s start talking about the types of keywords you have available and what their differences are. Initially, there are 3 types:

 

 

Head tails

 

The keywords known as head tail keywords are those that only contain one, or a maximum of two words in their composition.

They are also generic keyword calls since they are used by most websites on the Internet, which makes them more disputed and, consequently, makes it more difficult to position yourself in search engines when using them.

An example of this type of keyword would be when we perform an Internet search for: “Slippers”.

 

 

Middle tails

 

Middle tails keywords, or medium composition, are strings of popular words. That is, while short tails are those words of fairly frequent use, middle tails are identified as short strings of frequently used words.

In general, middle tails can be composed of two, three, or even four words. This makes them more specific than short tails since their Internet searches are performed in smaller quantities. Therefore, they are more susceptible to achieving the first results of search engines.

Continuing with the previous example, a middle tail keyword would be: “Sneakers to buy”.

 

Longtails

 

Now, long-tail keywords are responsible for filtering, even more, the results using strings formed by several words in sequence.

Within a content marketing strategy, long tails are the most suitable to achieve good positioning. Their level of search is lower since they are much more specific terms, but it is precisely this that makes them less competitive.

Longtails are usually more efficient because they are used by those users who are looking for immediate and precise answers to their needs.

 

How to define keywords in your strategy?

 

Here are some actions you can take to ensure that your keywords will meet the marketing goal you set for your strategy:

 

Put yourself in the place of your audience

 

As we said earlier, it’s important to think about people to define the keywords relevant to the business. If you haven’t done the work of identifying yourself yet, find out how it’s done here.

It’s important to identify what your audience’s most searched terms would be from the moment they start looking for information on the subject.

Think about how your audience, not as the connoisseur and specialist you are about your product or service. Reflect: How would you search for the product or service on the internet?

There are several possible variations of the search for a certain issue and that search about the public is efficient precisely to bring the results that would most coincide with the position of this audience.

A good tip to identify those opportunities is to try to talk to some people who fit into your audience, whether they are customers or potential customers, and ask these questions to discover.

 

 

Consider the sales funnel stage

 

Keep in mind that your reader will look for different ways as well, depending on the stage they are in the funnel. Practically, it is necessary to remember that: if you are looking for alternatives to solve a problem, you should focus on the problem, even as a keyword.

The good content practices for this stage are those of definition of concepts and tips to perform some action, for example.

However, if he is starting to find your solution interesting, you should talk to him about the reasons for him to choose your own.

A good list of reasons to choose a plausible solution to a problem, or even the advantages of such a solution for whoever acquires it.

If you are evaluating and intend to act, talk about your differentials. The texts of success stories of your customers or comparisons between the solutions on the market, for example, are the most suitable for this stage of the funnel.

 

 

What role do keywords play in SEO?

 

The use of keywords is something recurrent, and highly efficient, when we talk about optimization so that your site is well-positioned in the search.

As an SEO (Search Engine Optimization) technique, keywords must be used strategically, thought, and defined within effective planning of your digital marketing strategies.

 

 

Meta descriptions

 

When we talk about site optimization, we need to remember and give due importance to meta descriptions. Do you know what they are?

Well, the meta description is nothing more than the description that appears in Google (do you know that summary that appears below the title that is in blue? It is exactly that!)

This should be done directly, but still stimulating for the people who visit the pages. Including the keyword of the content in the meta description is essential!

 

URL

 

In addition to always thinking about the user experience and creating friendly URLs, another important point for content optimization is the page’s address.

Try to shorten your URL to the maximum and create an address that is simple and self-explanatory. The best way to use the URL is to include the keyword in that area.

In this context, we show you the best URL shorteners on the Internet.

 

SEO Title

 

It is not only the title of your blog that must have the previously defined keyword.

Unlike the title of the page, the SEO title is the one that will be displayed when your content appears in the search results in Internet search engines. at this point, it is also essential that the keyword is present.

Learn more about how to create SEO titles.

 

Title tag

 

Keywords also need to be used in the internal titles of your articles. Depending on the format of your blog, the title tag will possibly be the same as the H1.

Regardless of whether it is or not, the H1 of your blog follows the rule that says that the keyword should always be present.

Unlike SEO title which aims to get someone off the search page to enter your content, the Title tag is the title that aims to ensure that a reader stays on your page and continues reading your article.

In this case, the user can be anywhere, as long as it is present.

Learn more about SEO by downloading the most complete guide on the internet on the subject for free!

Read More about Title Tag

How to explore keywords in content?

 

Focus on keywords to optimize your blog content, but the priority should be, solve the problem and meet the expectations of your people.

Use keywords in your blog posts, in your titles, throughout articles, and, whenever possible, in intertitles, as well as in the description of images.

Don’t forget to maintain naturalness throughout the text. It is useless to write a text focused on the keyword getting tired by repetition. Readers don’t like that and will stop reading your content.

If you write for Google and not for people, you probably won’t have the best results.

The production of relevant content is done based on people, their ailments, and problems; not thinking about search engine robots.

Remember that if you make content that adds value, answers questions, and solves problems, you will automatically be well in the reader’s priorities, and, believe it, Google also considers all that when ordering the results of the searches.

 

Strategically evaluate the use of keywords

 

Search engines are evolving at an incredible speed.

Every six months or so, we are witnessing changes in the algorithm, mainly from Google, that is always changing the way marketers create and develop our content and sites.

After the update that was given in 2016 as it strengthened the semantic analysis of searches and the addition of RankBrain. The first innovation ensured that the search engine managed to interpret the user’s intention, though the term was used.

As for RankBrain, it is an artificial intelligence that became part of Google’s algorithm and that is what is completely changing how searches and results are being displayed.

 

 

How to find keywords for paid ads?

 

As well as a keyword search for an organic marketing strategy, it is very important to take into account all the factors listed above for choosing the most important terms for paid ads.

Another factor that begins to have some importance when it comes to paid ads, is the value of each keyword.

This price varies according to the search volume of such a term, in addition to the interest of people and companies in advertising using that specific keyword.

When you set up your Google AdWords account, you can choose which type of campaign payment will be made: the campaign payment per click (CPC, or cost per click), print (CPM, or cost per thousand impressions), or conversation (CPA, or cost per acquisition).

The value presented for each keyword represents the maximum price that can be paid for that ad.

If the ad was clicked so many times, causing the total value to reach the stipulated budget for the day, the ad will no longer be displayed until the next day, when the budget is restored.

 

But how does that influence the choice of keywords?

 

For a down payment ad strategy, it is important to look for terms that have low competition and low estimated values so that the ad can be shown several times to the people who did the corresponding searches, regardless of the stipulated budget.

On the other hand, if we were dealing with a deeper Google AdWords strategy, it is important to make ad groups with various variations of different keywords, so that it covers the person’s searches, being able to use a larger budget to succeed.

 

 

How to use keywords on social networks?

 

In addition to being good ways to disseminate published content, social networks play a very important role when defining keywords.

A good tip is to find your audience in the most important social networks for your business and look for how they communicate to clarify their doubts about the issues.

In addition to defining important questions about the language that should be chosen, it is possible to find possible doubts that they have about your business, which can end up becoming opportunities for your blog.

But, there is a concept that is becoming increasingly popular on the internet, mainly in social networks that are the use hashtags.

Once the content published on social networks, such as attachments, images, and captions, is not indexed by Google robots, the only way to do this indexing is through hashtags.

These are considered hyperlinks that bring together all the posts with such a hashtag in a single search.

In addition to that, hashtags are widely used by young audiences and by those considered “heavy users” of social networks.

Therefore, by using hashtags that are relevant to your business, it is possible to index the content, at the same time that it approaches the audience and creates a certain type of closer relationship.

But it is important to be careful with some actions when the issue is the use of hashtags.

It is important to know that they must match the content that is being published.

If you simply use hashtags that have a high volume of searches on social networks, without these being related to your publication, the public can interpret that you are just looking for more views for your publications, without you caring about the concerns and doubts of the person. That can end up taking you away from your audience.

In addition, it is important to choose words and expressions that are valuable to those searching for such content. Create and strengthen institutional hashtags, which talk about the customs and values of the company.

That way, you may create a community around the use of the hashtag, encouraging the use of it by the public and creating a relationship with the people who decided to embrace your cause.

And so, now that you’ve learned a little more about defining and using keywords, are you ready to use these techniques in your online marketing strategy?

Then we invite you to download our free keyword dossier so you don’t miss any information on the topic Enjoy it!

 

The natural chemistry of honey from bees

The natural chemistry of honey from bees

The natural chemistry of honey from bees

Bees are masters using enzymes and dehydration techniques, they perform honey chemistry. These alchemists of the natural world can transform the sugar in the nectar into a super energetic food.

We often wonder how honey is made by bees, the chemistry of honey is a complex process where flowers and bees intervene, making it a natural and nutritious food.

Table of Content

  1. How do they do it?
  2. The chemical composition of honey
  3. Syrups
  4. The chemical composition of nectar
  5. Alchemy
  6. The differences
  7. Enzymes
  8. Inside the hive
  9. Crystallization
  10. What can harm it?
  11. Heat and crystallization can also affect the color of honey.

 

The chemistry of honey

How do they do it?

First, it’s no small feat—honey is made up of at least 181 chemical components.

pexels-anete-lusina-5247987 (1)

Its unique flavor is the result of complex chemical processes, which is why the sugary syrups that are intended to replace it cannot even be compared.

Therefore, the innate wisdom of Mother Nature cannot be copied. Last year alone, bees produced the impressive number of nearly 100 million kilos of honey. That’s pretty chemical.

The chemical composition of honey

pexels-frank-meriño-3213004Honey is composed mostly of the sugars glucose and fructose. It’s what scientists call an oversaturated solution.

In this way. when the sugar is mixed in a glass of water, a part of the sugar will remain at the bottom of the glass.

That’s because water (solvent) will only be able to dissolve a certain amount. But, if the water is hot, more and more sugar can be dissolved.

Likewise, oversaturation, heat, enzymes, or other chemical agents can increase the amount of material that can be dissolved. These solutions tend to crystallize easily.

Syrups

Syrups, sweets, and honey are considered oversaturated products. It is because of this state of oversaturation, and its low water content (15-18%), that honey is viscous.

That means it’s pretty consistent despite its fluidity, even sometimes it’s solid. Its main ingredients are carbohydrates (sugars), it also contains vitamins, minerals, amino acids, enzymes, organic acids, pollen, fragrances, and vegetable flavors.

 

The chemical composition of nectar

pexels-anete-lusina-5247971

All honey starts with nectar. While honey is viscous and has little water, nectar is 80% water or so.

It’s a very light solution—colorless and nowhere near as sweet as honey. It is also chemically different.

Bees can convert nectar compound sugars into simpler sugars by using enzymes, for this reason, honey is much easier to digest than table sugar.

Its sugars (glucose and fructose) are simpler than sucrose (table sugar).

Remo More about Benefits of Honey

Alchemy

Sugar is sometimes referred to as “sweet carbohydrates.” (Carbohydrates are one of three primary classes of food, along with protein and fat.)

Some sugars like glucose and fructose are simple, while others like saccharin are more complex.

Bees change these compound sugars they find in the nectar of flowers into simple sugars.

This process is known as hydrolysis. To transform saccharin into glucose and fructose, it is necessary to add heat, acids, or enzymes to the mixture.

It’s a complicated process in the lab. But, when it comes to honey chemistry, bees (and their enzymes) are much more efficient than scientists.

 

The differences

In honey 95 to 99.9% of solids are sugars, to understand how it works, you need to understand sugar. Pure cane sugar is almost all saccharin. It is known as a disaccharide and is made up of two simple sugars together.

This is why it is sometimes referred to as “double sugar.” Saccharin, found in nectar, is made up of the simple sugars glucose and fructose.

These simple sugars are called monosaccharides, which means “a sugar.” Even though fructose and glucose have the same chemical formula (C6H12O6), they are two different sugars.

pexels-egor-kamelev-2807404

This is because their atoms come together differently. This atomic difference makes fructose sweeter than glucose. Honey is also somewhat sweeter than table sugar because honey contains more fructose.

Bees don’t just collect nectar, they chemically transform it.

They produce an enzyme called invertase from their salivary glands. Enzymes are organic compounds that accelerate biochemical reactions. These enzymes are not lost in the reaction but can be reused again and again.

After the nectar is collected by a bee, it adds the enzyme invertase. This enzyme helps transform sucrose into two equal parts of glucose and fructose. This is the beginning of honey. Other enzymes help flavor, honey. The enzyme amylase helps break down amylose into glucose.

Glucose is easier to digest and is what makes honey sweet. Another enzyme, glucose oxidase, breaks down glucose and stabilizes the pH of honey. Catalase transforms hydrogen peroxide into water and oxygen.

This keeps the hydrogen peroxide content low, (although some people believe that the hydrogen peroxide in honey is what helps maintain it, it is more likely to be due to its slightly acidic pH and low water content.)

 

Enzymes

Like a good chemist, bees follow the plan to create honey. Foragers collect nectar with their tongues. Invertase is mixed while carrying nectar. It begins to break the saccharin into glucose and fructose in the stomach pouch where the honey is kept.

Foragers transfer nectar to bees in the hive, who add more enzymes. This process is repeated over and over again, and as the bees pass the nectar each of them adds more and more enzymes that help dissolve the nectar into glucose and fructose.

Inside the hive

The bees that are in the hive regurgitate and drink the nectar again for 20 minutes, thus breaking down the sugars. When the nectar is about 20% water, they deposit it in the cell, where the bees fan it to accelerate the evaporation process and thus condense the honey.

Bees stop when the water concentration is between 17-18% and then store it. In this way, through the use of enzymes and evaporation, the oversaturated solution is created.

Crystallization

Like any oversaturated solution, honey tends to crystallize. Crystallization occurs when long chains of glucose (polysaccharides) in honey are broken. Glucose molecules begin to stick to each other around a speck of dust or pollen. These glucose crystals fall and are left at the bottom of the container.

The problem with crystallization is that when glucose is separated from honey, the remaining liquid contains larger amounts of water. And with enough water and sugar, the honey begins to ferment. Temperature also affects crystallization.

Honey is best preserved above 10 Celsius. In addition, researchers have concluded that honey removed from the honeycomb and processed is more likely to crystallize than honey that stays in the honeycomb due to the fine particles of matter that enter the mixture. Other factors that contribute to crystallization are dust, air bubbles, and pollen in honey.

Crystallization is not always a bad thing. Creamy honey depends on controlled crystallization. While natural crystallization creates granitic crystals, controlled crystallization creates a smooth, creamy product.

 

What can harm it?

Heating honey can also lead to chemical transformations. Sometimes, honey darkens due to a process called the Maillard reaction. Because honey is slightly acidic with a pH close to 4 this can occur sometimes.

It’s because the amino acids in honey begin to react with sugars. Caramelization occurs when the heat begins to break the molecular bonds of honey. When these bonds or bonds are broken, the caramelized sugar is left as a result.

Heat and crystallization can also affect the color of honey.

The crystals in honey make it appear a lighter color. This is why cream honey is a softer color. In nature, the color of honey depends on the type of flower from which the bees have collected the nectar.

In this way, the honey that is collected in autumn usually has a different color from the one collected in spring. Due to the different blooms. Honey is usually classified into 7 color categories: watery white, very white, white, very soft yellow, amber, and dark amber.

Honey is hygroscopic. This means that it absorbs moisture.

If left unclosed, it will begin to collect moisture from the environment. This moisture will cause the fermentation process to begin. Normally, honey has a very low level of humidity that helps its conservation, however, the humidity exceeds 25%, it will ferment.

honeycomb-sweet-pure-honey-3d-style_317810-1770

For this reason, beekeepers collect honey that has already been operculated (closed with wax). It has a much lower humidity level and is less likely to ferment.

For example, in the United States, honey production is spread throughout the states. It is estimated that there are more than 266 million swarms of bees in the UNITED STATES, with an average production of about 26 kilos of honey per hive.

What makes these numbers even more interesting is that they are not the result of human artifice. Honey is the original product of bees, beekeepers only guide them. They are the real alchemists.

His incredible ability to discover and transform nectar into honey has resulted in hundreds of different types of honey. Very sweet statistics.

What the Hreflang tag is and how to use it to generate real results in International SEO

What the Hreflang tag is and how to use it to generate real results in International SEO

What the Hreflang tag is and how to use it to generate real results in International SEO.

The hreflang tag is a programming language element used to indicate that a page should be displayed to users in a specific country or language.

Marketing analysts must be in constant connection with niche markets, especially when working for companies that want to reach other countries, this includes knowing global markets.

And, in terms of digital marketing, the Hreflang Tag is a fundamental aspect of this type of strategy.

If you still don’t know what this tag is or what exactly it’s for, don’t worry.

We prepared this post intending to explain everything, we invite you to read it to the end so that you understand what it is about, apply our advice, and have more results from this label. Take advantage of reading!

 

What is the Hreflang Label?

Introduced by Google in December 2011, the hreflang attribute allows you to show search engines the relationship between web pages in alternative languages.

That is, it is very useful when you create specific content for a local audience.

The Hreflang tag sends a signal to search engines the moment a user queries in a certain language and expects to find results in that language instead of a page with similar content in another language.

For example, if you create an English version of your homepage originally made in Spanish, you’ll need to mark it as “English” using the hreflang = “en”.

This way, people who have an IP address whose search mechanism has reason to believe they are in an English-speaking country discover your page in English instead of Spanish.

This can decrease your rejection rate and increase your conversions, ensuring that your target audience reaches the most suitable version of your page.

Hreflang can also be used to show that you have content geared towards single-language variants.

If that’s your case, you can segment your pages even further, specifically by extending the hreflang attribute with annotations that indicate which region the localized content is for.

For example, for Spain, the hreflang is “es-es”, while for Mexico it is “es-MX”. This is particularly useful for geographically segmenting users and for controlling variations in currency, freight, zones, and culture.

Of course, other SEO factors can replace the hreflang attribute and make a different version of your page rank higher.

To provide search mechanisms with the clearest possible signals about the language in which pages should be displayed and in which language, check if you are using other best practices for international SEO, which we will talk about later.

 

How does the Hreflang tag work?

Now that you know what the Hreflang tag is, let’s see how it works.

pexels-caio-67112

Where can it be inside?

Hreflang tags can be placed in the page markup, in the HTTP header, or the sitemap. Use only one of these places.

If you choose the sitemap, the Hreflang Sitemap Tool can help.

How to identify the Tag Hreflang?

It must be referenced on all pages. If your site sells products to customers in US, UK, Japan, or Argentina,the hreflang attributes on your homepage may look like this:

If you identify other aspects of your site’s content (such as currencies, local address, and phone number, for example) the likelihood of dealing with restrictions of this type will be lower.

 

 ISSO language and region codes

The ISO 639-1 format is serviced by Google for language codes and can be deepened using the ISO 3166-1 format to identify specific regions.

Despite this, not all codes are intuitive (for example, the code for South Africa is “za”). So you must be careful not to use the wrong code, and in this, The Hreflang Generator Tool can help you.

You can use multiple halflings tags on a page if you want to show that it’s for users in more than one country or area.

For example, if your Page segments people who speak Spanish in Colombia or Mexico, you can indicate this as follows:

Also, be sure to include a general hreflang attribute with no region code to capture Spanish-speaking search engines in Chile or other areas of the world from which you want traffic:

<link rel = “alternate” href = “https://daravision.net ” hreflang = “cl” />

 

General segmentation with pattern X

If your page displays content in multiple languages or simply prompts a user to select it, you can use the x-default to show that the page isn’t specifically targeted.

This would be as follows:

<link rel = “alternate” href = “https://daravision.net ” hreflang = “x-default” />

 

How does the Hreflang Label act in web positioning?

Even though the Hreflang Tag doesn’t directly help increase traffic, it can deliver the right content to the right users.

This tag helps search engines change the correct version of the page for the SERP based on the localization and language preferences of each visitor to your site.

 

Does my website need a Hreflang Tag?

This resource is useful, mainly, for companies that are looking to enter and grow in other countries and seek to know how to do it with digital marketing.

After all, unlike the canonical tag, Google can identify the original and missing versions of the contents, since the Hreflang Tag can show Google the differences between language-based pages to differentiate them in a search.

 

How to implement the Tag Hreflang?

To apply the Hreflang Tag, it is necessary, first of all, to check if all the translated pages of your site have the tag within the HTML code.

After that verification, try to place the acronym of the language for which the translation was made, such as “es-es” in the case of Spanish from Spain or “en-UK” for English from England, for example.

Entering the Default Tag is also important so that the contents are shown to all people who do a search and who do not have a language specification on the computer with which they perform the search in Google.

To do that, simply place the URL of the page and indicate for which language or country you want to generate the code, and then place it inside the tag.

If your site or blog is in WordPress, it already has a tool called Hreflangs Tags Lite with which you can create and add the tag on a page or publication.

If you do not understand programming and prefer a simpler version to place the tag on HTML pages of your site or blog, you can resort to The Hreflangs Generator Tool that generates a line of code with the tag that should be included in the HTML of your pages, mainly those that require international attention.

So, the main goal of the tag isn’t to increase your site’s traffic but to make the content reach the right audience, once Google eliminates confusion by indicating the right version of the content.

This makes a huge difference in the classification of content, because the pages of your site become relevant calculated by the algorithm, according to the way they are seen by users.

So if your company has reached other markets outside the country, hreflang tags can help you make the content appear for that audience in the right way, especially since it is allied to good international SEO practices.

Read more about Blog

 

Let’s talk about it now!

 

What is the relationship between Hreflang etiquette and International SEO?

The first impression we have when we think about International SEO is to think about how to lead a website to impact the public of other countries.

We leave this last topic to make an important point: the internationalization of a site is not only about translating it into another language.

It is also necessary to understand issues that are of global relevance, in addition to analyzing the competition that acts in each market.

And, when we talk about doing it through SEO, there are three ways to do it:

  1. through a Hreflang tag (as you saw it in this post);
  2. the URL used in the domain;
  3. the content made for the target audience according to their location and language.

If the contents of the site are only translations, this makes them relevant for the target audience of another country, since other aspects such as culture, economy, and behaviors must be considered.

For that reason, it is necessary to compose another strategy when the objective is international reach.

The URL is another important factor for this adaptation, as this is what will allow Google to understand the country and language of a site.

That way, a URL can have a country code, subdomain, or top-level domain subdirectory (ccTLD):

  • ccTLD: URLs that have a country ID after the mark. For example, Dominio. mx;
  • subdomain: the region indicator comes before the mark, such as mx.dominio.com;
  • subdirectory: region indicated at another level. For example, domain/mx.

Conclusion

As you can see, the hreflang attribute is essential to decrease your rejection rate, increase your conversions, and show that your blog has content geared toward single language variants.

 

You can comment below or ask questions.